Titoli in Comunicazione aziendale

Shigeo, empleado de una empresa de fabricación de materiales de construcción, es enviado a una oficina regional para mejorar las ventas. En el camino, encuentra desafíos al relacionarse con el equipo local, pero, con el consejo de una útil especialista en facilitación, Mayumi, eventualmente aprende a desarrollar las habilidades de sus colegas y formar un equipo de alto rendimiento. También aprenderá sobre:

En StoryBrand 2.0 Edición actualizada, Donald Miller, autor best seller del New York Times, enseña a vendedores y empresarios la forma de utilizar su sistema totalmente revisado de los siete elementos universales de las historias poderosas para mejorar de manera drástica la forma en que...

DESPRE AUDIOBOOK. În lumea contemporană, caracterizată de apariţia reţelelor de socializare, dominaţia e-mailului şi înlocuirea interacţiunilor directe de către cele virtuale, lecţiile lui Dale Carnegie nu sunt doar actuale, ci şi extrem de importante. Deşi nu ar fi putut niciodată prezice traiectoria pe care o va urma tehnologia, Carnegie se dovedeşte a fi un profesor înţelept, al cărui ajutor poate fi extrem de util în peisajul digital în care trăim.

Schwarze Rhetorik nutzt die Macht der Kommunikation zur Manipulation: Sie sollen dazu gebracht werden, etwas zu denken, zu fühlen oder zu tun, was Sie nicht machen würden, wenn die manipulierende Person transparent und offen kommunizieren würde. Wenn Sie manipuliert wurden, haben Sie hinterher das Gefühl, über den Tisch gezogen worden zu sein. Manipulationen hinterlassen immer einen Schaden auf der Beziehungsebene. Schwarze Rhetorik kann Ihnen sowohl in der Familie, in Beziehungen als auch am Arbeitsplatz begegnen.

The essential guide for when (and how best) to use virtual communication tools, from video to instant messaging and everything in between. Award-winning professor, management consultant, and virtual communications expert Andrew Brodsky is here to tell you that, yes, that meeting could have been...

Smart casual? Close of play? Endless water-cooler discussions about the weather? Non-autistic adults can behave in baffling ways - and never more so in the maze of unwritten social rules, jargon and ritual that is your average day at the office. Luckily, Maura and Debby (office code cracker extraordinaires) have gone undercover in 'typical' offices for decades to pull together the ultimate survival guide for the autistic employee.

From the creator of the viral series Rich vs. Really Rich, comes a modern formula for building wealth in today’s economy that optimizes your quality of life over the amount in your bank account. Really Rich is a timely work of prescriptive finance by social media influencer and entrepreneur...

Today, firms have many language-based decisions to make-- from the brand name to the language of their annual reports to what they should or shouldn't say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and...

'It's rare to find a book that is not only intensely personal but deeply practical. Julian Fisher has somehow pulled it off, in this fascinating and engaging guide to the art of influence. Think Like a Spy is a fantastic read, full of eye-opening espionage tradecraft as well as insightful tips...

Globally recognized expert on learning and leadership, Jeff Wetzler offers a hands-on, surprisingly effective way to find out what others really think, know, and feel, leading to smarter decisions, more creative solutions, and deeper relationships. "Invaluable ... required reading." —Kim Scott...

Dans l'art de s'exprimer, il n'y a pas que les grands discours qui comptent : ceux-là sont le plus souvent très bien préparés. La plupart de nos communications professionnelles et personnelles se déroulent dans des situations spontanées, où il faut s'exprimer sur le vif, sans trop réfléchir : un cours, une réunion, une soirée... et nombre d'entre nous se laisse envahir par l'anxiété et la peur de mal dire. Or nous avons tous le pouvoir de nous améliorer et de devenir de bons communicants.

'Beautifully written, wise and practical' – Angela Duckworth, bestselling author of Grit From the author of the revolutionary bestseller Radical Candor comes the updated guide on how to cultivate a respectful atmosphere in the workplace. Radical Respect shows how organizations that respect...

To be successful at work you also need to be influential at work. And to be influential requires an understanding of how the rules of influence work. Influence at Work shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided and motivate people to act.

Every time you deliver a speech, give a presentation, or simply tell a good story, you are taking centre stage. Here, one of the world’s leading voice coaches introduces the simple exercises that great actors use to hold people’s attention – and reveals how anyone speaking in public can use them. Drawing on 25 years working at London’s National Theatre, Jeannette Nelson explains how to warm up your voice and body before a big speech, how focusing on your breathing can improve your clarity and pace, and much more.

Von der Führungskraft zum Superhelden Viele Führungskräfte sind unsicher, wie schwierige Gespräche mit ihren Mitarbeitern ablaufen sollten. Meistens machen sie sich zu viele Gedanken über mögliche Konsequenzen für die weitere Zusammenarbeit und schieben Gespräche vor sich her. Wer Spannungen schneller erkennen, ansprechen und auflösen möchte, braucht gewisse Superkräfte. Darum geht es in diesem Buch. Susanne Lorenz erklärt, wie gewaltfreie Kommunikation und andere Tools, Führungskräfte dabei unterstützen, ihre Konfliktfähigkeit zu stärken.

Gute Kommunikation ist der Schlüssel zu erfolgreichen Beziehungen und effektiver Problemlösung. Doch oft fehlt es an den richtigen Fragen, um das volle Potenzial von Gesprächen auszuschöpfen. In diesem Buch tauchen Sie ein in die Welt der systemischen Fragetechniken. Sie lernen, wie Sie durch gezieltes Fragen die richtigen Informationen gewinnen, Hindernisse überwinden und zu neuen Erkenntnissen gelangen. Egal, ob im Berufsleben, in der Partnerschaft oder im Coaching: Dieser Ratgeber bietet Ihnen praxiserprobte Strategien, zahlreiche Beispiele und nützliche Übungen, um Ihre Kommunikationsfähigkeiten auf ein neues Level zu heben.

In professional life, you are constantly faced with situations that present challenges or even develop into serious problems. Teams often end up having lengthy discussions that ultimately fail to produce a truly satisfactory solution. In order to be able to deal with difficulties efficiently, it is therefore very important to have the right communication skills. You can achieve a great deal here with the right questioning technique. In this book, you will learn when and how you can use which questions and what advantages the individual questions have. However, using them requires some practice.

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

De câte ori nu am auzit spunându-se despre un agent de vânzări că are succes pentru că este "dotat de la natură"? Dar nimeni nu spune despre un doctor sau un inginer că s-a născut înzestrat de la natură. Pentru că ştim cu toţii că aceste meserii se deprind în urma unui studiu sistematic. Tot astfel, activitatea de agent de vânzări este o ştiinţă ce se poate învăţa ca oricare alta. Allan Pease, cel mai cunoscut expert din lume în limbajul trupului, ne prezintă tehnicile uluitoare prin care puteţi avea succes ca agent de vânzări.

We negotiate constantly. In work, and in life. As we try to secure the best deal for ourselves or our clients, it can feel like a tug of war – without the fun. Yet what if the process was more collaborative, and led to a successful long-term partnership? In Do Deal, music lawyers Richard Hoare and Andrew Gummer share their refreshing approach to negotiation. Not only has it led to major record deals and enduring creative relationships, but also a reputation for getting the deal done without leaving both parties bruised and battered.