Titoli in Comunicazione aziendale

This completely updated edition of Emily Post’s essential guide to business etiquette has been fully refreshed with comprehensive advice on everything professionals and jobseekers need to know about how to succeed in the business world today. No matter the industry or the position, business is...

En StoryBrand 2.0 Edición actualizada, Donald Miller, autor best seller del New York Times, enseña a vendedores y empresarios la forma de utilizar su sistema totalmente revisado de los siete elementos universales de las historias poderosas para mejorar de manera drástica la forma en que...

Schwarze Rhetorik nutzt die Macht der Kommunikation zur Manipulation: Sie sollen dazu gebracht werden, etwas zu denken, zu fühlen oder zu tun, was Sie nicht machen würden, wenn die manipulierende Person transparent und offen kommunizieren würde. Wenn Sie manipuliert wurden, haben Sie hinterher das Gefühl, über den Tisch gezogen worden zu sein. Manipulationen hinterlassen immer einen Schaden auf der Beziehungsebene. Schwarze Rhetorik kann Ihnen sowohl in der Familie, in Beziehungen als auch am Arbeitsplatz begegnen.

The essential guide for when (and how best) to use virtual communication tools, from video to instant messaging and everything in between. Award-winning professor, management consultant, and virtual communications expert Andrew Brodsky is here to tell you that, yes, that meeting could have been...

Smart casual? Close of play? Endless water-cooler discussions about the weather? Non-autistic adults can behave in baffling ways - and never more so in the maze of unwritten social rules, jargon and ritual that is your average day at the office. Luckily, Maura and Debby (office code cracker extraordinaires) have gone undercover in 'typical' offices for decades to pull together the ultimate survival guide for the autistic employee.

Today, firms have many language-based decisions to make-- from the brand name to the language of their annual reports to what they should or shouldn't say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and...

'It's rare to find a book that is not only intensely personal but deeply practical. Julian Fisher has somehow pulled it off, in this fascinating and engaging guide to the art of influence. Think Like a Spy is a fantastic read, full of eye-opening espionage tradecraft as well as insightful tips...

Dans l'art de s'exprimer, il n'y a pas que les grands discours qui comptent : ceux-là sont le plus souvent très bien préparés. La plupart de nos communications professionnelles et personnelles se déroulent dans des situations spontanées, où il faut s'exprimer sur le vif, sans trop réfléchir : un cours, une réunion, une soirée... et nombre d'entre nous se laisse envahir par l'anxiété et la peur de mal dire. Or nous avons tous le pouvoir de nous améliorer et de devenir de bons communicants.

Von der Führungskraft zum Superhelden Viele Führungskräfte sind unsicher, wie schwierige Gespräche mit ihren Mitarbeitern ablaufen sollten. Meistens machen sie sich zu viele Gedanken über mögliche Konsequenzen für die weitere Zusammenarbeit und schieben Gespräche vor sich her. Wer Spannungen schneller erkennen, ansprechen und auflösen möchte, braucht gewisse Superkräfte. Darum geht es in diesem Buch. Susanne Lorenz erklärt, wie gewaltfreie Kommunikation und andere Tools, Führungskräfte dabei unterstützen, ihre Konfliktfähigkeit zu stärken.

In professional life, you are constantly faced with situations that present challenges or even develop into serious problems. Teams often end up having lengthy discussions that ultimately fail to produce a truly satisfactory solution. In order to be able to deal with difficulties efficiently, it is therefore very important to have the right communication skills. You can achieve a great deal here with the right questioning technique. In this book, you will learn when and how you can use which questions and what advantages the individual questions have. However, using them requires some practice.

Nie mehr um eine Antwort verlegen sein. Wer kennt das nicht: Man möchte auf ein Argument reagieren, einen Vorwurf kontern oder soll sich spontan äußern – doch es fällt einem absolut nichts Passendes ein, und wenn doch, dann oft erst im Nachhinein, worüber man sich umso mehr ärgert.

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

We negotiate constantly. In work, and in life. As we try to secure the best deal for ourselves or our clients, it can feel like a tug of war – without the fun. Yet what if the process was more collaborative, and led to a successful long-term partnership? In Do Deal, music lawyers Richard Hoare and Andrew Gummer share their refreshing approach to negotiation. Not only has it led to major record deals and enduring creative relationships, but also a reputation for getting the deal done without leaving both parties bruised and battered.

As our workplaces become increasingly global and diverse, being a culturally intelligent leader isn't just a bonus—it's essential. Whether you're negotiating a contract with a supplier on the other side of the world, managing an increasingly diverse workforce, expanding your business across...

*A Next Big Idea Club Must-Read of 2024* *Longlisted for the Non-Obvious Books Award, 2024* Ever wonder why the “loud” people at work get noticed, rewarded, and promoted? Do you worry that you need to be loud to succeed at work, too? When Jessica Chen entered the workforce, she felt like...

Why are you alive today and reading this book?How will you, a corporate professional, be relevant in the future? The #1 answer to both is storytelling.Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological...

Two apparently very different negotiators: a leading hostage negotiator and a mergers and acquisitions dealmaker. One has solved hundreds of high stakes sieges. The other has completed more than sixty corporate M&A deals worth close to $1 billion. In The Work Smarter Guide to Negotiation Kirk and Jim have fused their remarkable life experiences of negotiating in widely contrasting situations to simplify complex issues and provide practical solutions for all kinds of scenarios.

This insightful book demonstrates how to become a stronger, more confident leader -- one who can use communication to build alignment, enthusiasm, and productivity. In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives...

Avoid inadvertently offending or alienating anyone by following six straightforward communication guidelines developed by a no-nonsense linguistic anthropologist and business consultant.

In a world of hustle culture and burnout, women don’t want to lean in, they want to lie down. Now more than ever, women are looking to leave the corporate grind to break out into their own entrepreneurial ventures in a way that feeds their life rather than consumes it. But they don’t know exactly where to start. Kathleen Griffith has been in these exact shoes. When she set out to launch her own business she found that the women’s business space was big on “go, girl” messages, but short on the gritty details of actually building a business.