Titoli in Comunicazione aziendale

In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, author Bill Shander demonstrates how to get from your stakeholders' "order"—what they're asking for—to what they really need. You'll learn how to uncover the needs and desires of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs.

Do you ever think you’re the only one making any sense? Or tried to reason with your partner with disastrous results? Do long, rambling answers drive you crazy? You are not alone. After a disastrous meeting with a highly successful entrepreneur, who was genuinely convinced he was ‘surrounded by idiots,’ communication expert and bestselling author Thomas Erikson dedicated himself to understanding how people function and why we often struggle to connect with certain personality types.

In The Emotional Intelligence Advantage, leading expert Amy Jacobson shares a framework for resolving challenges in the workplace. How do you tackle tough conversations? How does your team react when a key process or system changes? And how can you overcome doubt and indecision to create a culture of alignment and trust? When it comes to modern leadership, you need to be aware of more than just the bottom line. You also need to apply emotional intelligence in how you manage people, processes, and change.

Leadership and influence author Chris Widener teaches a simple three-step process to make sure you're always prepared to talk to anybody, anytime and anywhere. Have you ever felt like you don't know what to say in a social situation? Is small talk not your thing? If so, then this is the perfect program to equip you with the skills you need to be a great conversationalist at social events, business meetings, with your superiors, and with friends. Banish those awkward moments with this simple and memorable system by a professional speaker who is never at a loss for words. Never feel like you don't know what to say again!

Have you ever wished you could peer into someone's mind to find out what he or she is really thinking? Now you can...really. You Can Read Anyone explains, step-by-step, exactly how to tell what someone is thinking and feeling in real-life situations. It contains specific, proven psychological techniques that can be applied instantly to any person in just about any situation.

Smalltalk–oberflächliches Geplauder oder unterschätzte Superkraft? Dieses Hörbuch zeigt Ihnen, wie Sie mit Leichtigkeit und Authentizität Gespräche führen, die verbinden–im Beruf, im Alltag und in ungewohnten Situationen.

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you.

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

Many believe the key to leadership is having the right combination of tools, strategies, and personal qualities. But leadership is about mindset. Beliefs influence behavior, which directly impacts the culture and the growth and development (or not) of the people on a team. Only by shifting one’s beliefs can any leader affect real change. The Leader-Shift Playbook outlines four game-changing mindset shifts for leaders that result in better performance and culture.

Written by comedians James Schloeffel and Charles Firth, this business self-help guide teaches listeners how to outmanoeuvre their colleagues and climb the corporate ladder with nothing more than an obnoxious LinkedIn profile, a pack of Post-it Notes and the phrase 'circle back'. Spread over ten informative units, W*nkernomics covers essential workplace skills such as how to write a passive aggressive email, how to snow your colleagues with acronyms (HTSYCWA) and how to look like a genius in meetings when you don't know anything at all.

In this third edition of How to Talk to Absolutely Anyone, entrepreneur, business mentor, and international speaker Mark Rhodes delivers a practical yet accessible guide to break through barriers and make a connection. Whether you fear judgement and rejection, or just struggle to know what to say, this book provides listeners with the tools needed to navigate social situations.

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging.

“A game-changer for workplace dynamics” —Eve Rodsky, New York Times bestselling author of Fair Play The author of The Memo helps you discover what you need to navigate every workplace communication challenge with confidence. This program is read by the author. We are living in a world of...

This live seminar covers relationships: between husbands and wives, children and their parents, and employers and employees. Those who have learned to play the negotiating game well relieve tensions, substantially improve communications, and solve many day-to-day problems. With his trademark humor and irreverent style, Cohen uses stories, metaphors and real-life examples to inspire listeners to reflect upon their own personal behavior and experience to take charge of negotiating anything!

In this powerful program, two of America's top communications experts provide you with the practical techniques and strategies you need to conduct a winning conversation in any business or social situation. Using realistic dialogues, they demonstrate how to employ the art of conversation to enhance your job performance...be at ease and enjoy yourself at social events...persuade and motivate others...and build your communications skills and confidence.

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary.

DESPRE AUDIOBOOK. Ești om de afaceri? Tocmai ții în mână un manual de afaceri. Ești director general? Vei afla tot ce trebuie să știi despre leadership. Ești om de vânzări? Vei învăța cum să vinzi fără să fii insistent și sâcâitor. Ești manager de produs? Vei descoperi cum să te impui fără să dai ordine. Lucrezi în domeniul relațiilor publice? Acum ai ocazia să te inițiezi în tainele creării unor conexiuni interumane sănătoase și durabile. DESPRE AUTOR. DALE CARNEGIE & ASSOCIATES, INC. a fost înfiinţată în 1912 și își are sediul în orașul New York.

Qual será o segredo do sucesso em vendas? Se você for como a maioria dos líderes empresariais, dirá que é uma questão de relacionamento - e estará errado. Os melhores vendedores não se limitam a construir relacionamentos com seus clientes: eles os desafiam. A necessidade de compreender o que os melhores vendedores fazem - e o que os distingue de seus colegas de resultados apenas medianos - levou Matthew Dixon e Brent Adamson a investigar as competências, atitudes e conhecimentos mais importantes para um desempenho excepcional em vendas.

Contrôler votre environnement - Utilisez l'art de la manipulation à votre avantage et devenez confiant et performant ! Voudriez-vous influencer les autres intelligemment pour imposer votre volonté ? Aimeriez-vous être capable de lire les gens comme des livres et de contrôler leurs pensées ? Souhaitez-vous ne plus jamais être victime de manipulation externe ? Alors vous venez de trouver le livre qu'il vous faut !

Bestselling author and transformational speaker Ryan Leak shares research-based strategies for working with even the most challenging people to create more collaborative and productive teams.