Titoli in Business

Sustainability is going mainstream—but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contrast, we see growing adoption of greener practices, but where did these ideas come from—and where are the linked movements headed? Drawing on a half century of experience since the early seventies, “Godfather of Sustainability” John Elkington explains how a series of societal pressure waves have helped to transform business, markets, and, ultimately, capitalism.

Esta biografia atual apresenta pela primeira vez uma visão completa dos anos de Cook na Apple—de sua contratação ainda jovem para o setor de operações até os desafios como CEO. Recheada de bastidores e entrevistas com nomes que ajudaram a moldar a empresa como é hoje, traz um vislumbre das mudanças e dos novos rumos traçados por Cook enquanto tenta alcançar seu ideal: fazer da Apple—e do mundo—um lugar melhor.

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

Warren Buffett remains one of the most sought-after and watched figures in business today. He has become a billionaire and investment sage by buying chunks of companies and holding onto them, managing them as businesses, and eventually reaping huge profits for himself and investors in Berkshire...

To become a millionaire, you have to think like one. The Millionaire Mind shows you how. Also available: The Millionaire Next Door.

The culmination of nearly 30 years of reporting on Donald Trump, Pulitzer Prize-winning investigative reporter David Cay Johnston takes a revealingly close look at the mogul's rise to power and prominence. Covering the long arc of Trump's career, Johnston tells the full story of how a boy from a quiet section of Queens, New York, would become an entirely new and complex breed of public figure. Trump is a man of great media savvy, entrepreneurial spirit, and political clout. Yet, his career has been plagued by legal troubles and mounting controversy

An intimate biography of the philanthropic produce magnate, Henry J. Heinz, venerated for his pioneering of sanitary food preparation and for his fair treatment of both workers and customers.Born October 11, 1844 and died May 14, 1919, Henry J. Heinz founded the H. J. Heinz Company, known for their pickles, ketchup, baked beans, and particularly for their famous slogan, "57 Varieties".

El nombre de Steve Jobs es sinónimo de innovación, liderazgo y éxito. Su personalidad arrolladora, su intuición para los negocios y su carisma hicieron de él un gurú de la tecnología, que logró convertir a su empresa, Apple, en la compañía de innovación tecnológica más importante del mundo. Walter Isaacson, autor de la célebre biografía de Steve Jobs, nos explica las claves de liderazgo que convirtieron al creador de Apple en uno de los empresarios más exitosos del mundo.

Ken Pasternak’s distinguished career as a banker, management consultant, executive educator, author, and keynote speaker has provided a wealth of experience with people and organizations internationally. In this book, he shares some of the most memorable stories from his wide-ranging travels and his many encounters with celebrities, and draws out truths that still apply today in both life and business. From leadership to life skills, culture to kindness, these are stories that will make you laugh and make you think, and might just change your perspective on life.

"Economic hit men," John Perkins writes, "are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder."

When Martha Stewart was under investigation for insider trading and later on trial, the media served up countless gratuitous stories describing her ornery character. Now, Lloyd Allen, Martha's old friend and neighbor, is out to set the record straight.

Sarah Wynn-Williams, ancienne diplomate devenue cadre dirigeante chez Facebook, révèle l'envers du décor de l'entreprise qui a bouleversé nos vies. De l'intérieur, elle décrit la toute-puissance capricieuse de Mark Zuckerberg, obsédé par la croissance à tout prix, et l'ambition calculatrice de Sheryl Sandberg, son bras droit. Entre compromissions politiques, tolérance des campagnes de désinformation et exploitation cynique des failles psychologiques des utilisateurs, Wynn-Williams raconte comment Meta a trop souvent fermé les yeux face aux dérives.

Once the poster girl for doing it all, after she had her first child, Tiffany Dufu struggled to accomplish everything she thought she needed to in order to succeed. Like so many driven and talented women who have been brought up to believe that to have it all, they must do it all, Dufu began to feel that achieving her career and personal goals was an impossibility. Eventually, she discovered the solution: letting go. In Drop the Ball, Dufu recounts how she learned to reevaluate expectations, shrink her to-do list, and meaningfully engage the assistance of others.

Drawing upon exclusive interviews and exhaustive research, Pulitzer Prize-winning reporter Michael D'Antonio presents Trump's full story, from his beginnings as a businessman to his juggernaut presidential campaign. Along the way, D'Antonio charts the successes and failures, scandals and triumphs, and relentless pursuit of money and fame that have made Trump who he is today. D'Antonio also details the origins of the Trump family fortune, Trump's history of using politics to get ahead, and how he has mastered the media to turn publicity into power.

Bata: shoemaker to the world is the story of the man, his family and their business. Eloquently told and rich in anecdotes, it traces the road from the Bata family's humble beginnings in a Moravian village to Tom's undisputed claim to the title of shoemaker to the world. His entrepreneurial upbringing, his fight for control of the family enterprise, his unique partnership with his wife and the way he went about implementing his business philosophy add up to one of the great success stories of the twentieth century.

Growing up at Farmleigh, a country house outside Dublin, Arthur Edward Guinness – Ned for short – was fascinated by the secrets and legends that surrounded the early generations of his famous family of brewers. Against a backdrop of epic and convulsive times in Ireland and Britain, he outlines the struggles and passions of his ancestors, who went from obscurity in Kildare to the pinnacle of Irish and British society.

The astonishing life of the modest New Jersey businessman who anonymously gave away 10 billion dollars and inspired the "giving while living" movement In this bestselling book, Conor O'Clery reveals the inspiring life story of Chuck Feeney, known as the "James Bond of philanthropy." Feeney was...

An exuberant, behind-the-scenes look at the designers and the company that brought us Mario, Zelda, Pokémon, and so much more “Keza MacDonald pulls back the curtain on the Nintendo dream factory.” —Walt Williams, author of Significant Zero What magical mushroom could have turned an...

Listen to hilarious stories with serious lessons that Michael Lopp extracts from his varied and sometimes bizarre experiences as a manager at Apple, Pinterest, Palantir, Netscape, Symantec, Slack, and Borland. Many of the stories first appeared in primitive form in Lopp’s perennially popular blog, Rands in Repose. The third edition of Managing Humans contains a whole new season of episodes from the ongoing saga of Lopp's adventures in Silicon Valley, together with classic episodes remastered for high fidelity and freshness.

The previous edition of this now-classic book revealed the existence and subversive manipulations of "economic hit men". John Perkins wrote that economic hit men (EHM) "are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder".