Titoli in Internazionale

Hiroshi Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the fight for the future of the Internet. Today's major e-commerce players are quietly building borderless platforms that are overturning the global brick-and-mortar model, and changing the way local businesses think about their customers. But is this good or bad? Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate model....

A provocative critique of the pieties and fallacies of our obsession with economic growth We live in a society in which a priesthood of economists, wielding impenetrable mathematical formulas, set the framework for public debate. Ultimately, it is the perceived health of the economy which...

*** WINNER OF THE 2025 GOODY BUSINESS BOOK AWARD FOR 'BUSINESS - TRAVEL AND HOSPITALITY' *** INTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURES There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or...

"I would caution readers to dismiss Stephen Leeb's warnings only at their peril." -- Thomas Kaplan, chairman, Tigris Financial Group The American Dream is close to being replaced by a living nightmare: Key commodities that are essential to our daily lives and that are widely believed to be...

Attempting to make sense of the incredible upheaval of 2020—from the devastating impact of COVID-19 to the sudden loss of his father—Edoardo Nesi considers the changing global economy and its effect on our lives. He shares the stories of Alberto Magelli, a small textile entrepreneur; Livia Firth, a prominent advocate for sustainability; Elisa Martelli, a young Sangiovese winemaker; Enrico Giovannini, a leading economist and statistician; Rino Pratesi, a proud butcher from the heart of Tuscany; and more.

Talks based on his book Life Inc.: How Corporatism Conquered the World and How We Can Take It Back - a book that challenges us to think completely differently about how we see the economics, the world of business, and money itself.

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad. It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth.

In Secondhand, Adam Minter delves into the vast, multibillion-dollar industry that resells used stuff around the world. He follows the trail of unwanted objects from the closets, garages, and storage units of Middle America to epic used-goods markets in Canada, Mexico, Japan, Ghana, India, Malaysia, and beyond. Secondhand takes us through the often painful and heartbreaking process of cleaning out a lifetime’s worth of possessions and shows that used stuff still has a place in a world that values the new and shiny.

Présentation du Cours : "On franchit une montagne et on bute sur un caillou", disait le subtil Georges Bernanos dans sa pièce "Dialogue des Carmélites". Élite ou pas d'ailleurs, c'est souvent ce qui se passe avec le développement international. Quand les risques provoquent des catastrophes avec des détails dans lesquels le diable est venu se nicher. Une fois la stratégie internationale définie, le passage à l'action sur le terrain et la réalisation des opérations commerciales demandent de pouvoir mettre en œuvre un ensemble de techniques (commerciales, financières, logistiques, douanières...) qui vont garantir la sécurisation des affaires.

"Si tu veux être international, chante ton pays", disait Beethoven. Sur quoi se joue un match de foot ? Sur le talent des joueurs ? Non, sur un terrain de foot. De même, la stratégie ne se joue pas sur un timbre-poste mais sur le plus vaste terrain qui soit, le monde. C'est dire que développement international n'est pas qu'une aventure passionnante qui ne peut pas être entreprise en dilettante. C'est aussi un axe stratégique que seule la crainte du pléonasme nous interdit de qualifier de fondamental pour une entreprise digne de ce nom.

"J'aime l'Allemagne, j'aime tellement l'Allemagne que je me réjouis chaque jour qu'il y en ait deux ", disait François Mauriac qui avait une conception très personnelle de la charité. L'Allemagne est la première économie d'Europe et le premier partenaire de la France. C'est dire qu'une stratégie internationale ne saurait faire l'impasse sur nos cousins germains si germains. Il se dit que les organisations économiques des deux pays ne sont pas les mêmes et que la compréhension mutuelle n'est pas toujours d'une fluidité parfaite.

You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve. Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your...

Shaped by his 25 years traveling the world and enlivened by encounters with tycoons, presidents, and villagers from Rio to Beijing, Ruchir Sharma's The Rise and Fall of Nations rethinks the "dismal science" of economics as a practical art. Narrowing the thousands of factors that can shape a country's fortunes to 10 clear rules, Sharma explains how to spot political, economic, and social changes in real time. He shows how to read political headlines, black markets, the price of onions, and billionaire rankings as signals of booms, busts, and protests.

The world has changed. Asia and the West have converged, and the old borders, rules and ways of working no longer apply. This is the new global reality, and to succeed in it you need to understand how the other half of the world thinks, talks and acts. As individuals, businesses, nations and a species, our biggest challenges and opportunities are now unarguably global. The key skill of the 21st century will be the ability to interact effectively across the Asia/West intersection and the new blended world.

Hoy en día, las revoluciones tecnológicas y digitales transforman de manera drástica y abrupta casi todas las facetas de nuestra vida, y cambian la forma de hacer las cosas, de producir y, también, de consumir. Es la llamada disrupción. Pero, ¿qué es realmente la disrupción? Para entenderlo haz lo siguiente: coge tu smartphone y piensa en todas las heroicidades que puedes hacer con él, en cuáles podrías llegar a hacer si lo dominaras por completo, y quiénes hacían todo eso hace no mucho y de qué manera.

Money is changing and this may mean a new world order. David Birch sets out the economic and technological imperatives concerning digital money, discussing the potential impact of it and the tensions involved - between public and private and between East and West - to contribute to the high-level debate that we must have to begin to shape the International Monetary and Financial System of the near future.

During his life and even after his death, Captain William Kidd’s name was known around England and the American colonies. He was infamous for the very crime for which he was hanged, piracy. This book by Rebecca Simon dives into the details of the two-year manhunt for Captain Kidd and the events that ensued afterward. Captain Kidd was hanged in 1701, and from that sprung a massive hunt for all pirates led by the British during a period known as the Golden Age of Piracy. Ironically, public executions only led to pirates’ growth in popularity and interest.

Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.

The crisis that followed the collapse of Lehman Brothers marked the fourth systemic transformation of capitalism since the late 18th century. Capitalism was not destroyed by the crisis, but it was irrevocably changed. This provocative audiobook shows how the forces that precipitated the financial meltdown of 2007-2009 are now creating a new and stronger version of the global capitalist system. This system will continue to be led and shaped by the U.S. if its businesses and politicians play their cards well.

During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.