Titoli in E-Commerce

The “brilliant” and “daringly original” (The New York Times) critique of digital networks from the “David Foster Wallace of tech” (London Evening Standard)—asserting that to fix our economy, we must fix our information economy. Jaron Lanier is the father of virtual reality and one...

An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies—rivaling Walmart & Amazon—and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built...

NEW YORK TIMES BESTSELLER. The unbelievable true story of the man who built a billion-dollar online drug empire from his bedroom—and almost got away with it In 2011, a twenty-six-year-old libertarian programmer named Ross Ulbricht launched the ultimate free market: the Silk Road, a clandestine...

Bitcoin became a buzzword overnight. A cyber enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem truly to understand what it is. This raises the question: Why should anyone care about bitcoin? In The Age of Cryptocurrency, Wall Street journalists Paul Vigna and Michael J. Casey deliver the definitive answer to this question.

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a...

New York Times Book Review Editor’s Choice SHORTLISTED FOR THE 2015 FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for...

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

From the bestselling author of The Dark Net comes a book that explains all the dangers of the digital revolution and offers concrete solutions on how we can protect our personal privacy, and democracy itself. The internet was meant to set us free. But have we unwittingly handed too much away to...

From innovative e-commerce expert and former Alibaba Vice President Porter Erisman comes an insightful, practical audiobook guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that...

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why...

“A perfectly executed, exquisitely reported parable of the Internet age and the wild, mad adventure that is start-up culture.”—Charles Duhigg Fortune, mania, genius, philanthropy—the Pulitzer Prize–winning author of Mountains Beyond Mountains presents an “expertly reported [and]...

Today's consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money. In Press Play, Bastian Bergmann shows how visionary companies are capitalizing on gaming's unstoppable rise.

The agency market’s not oversupplied, it’s just under-differentiated. Discover the five-step blueprint for creating your lasting competitive advantage.

Why do some creators go viral while others get lost in the noise?Even with great ideas and valuable content, many creators and small businesses struggle to break through in the Creator Economy.They watch mediocre content get millions - massive brand deals, likes, and loyal fans - while they...

The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.

The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire. iWar is a saga of corporate intrigue, control, and competition, featuring some of the world's most brilliant and powerful minds. It...

Generación M. Marketing total: ¿El Neuromarketing realmente funciona? ¿El Neuromarketing realmente funciona? Storytel Talks con Moises Nathan Jaime Cielak...

Generación M. Marketing total: El marketing post Covid - 19 ¿El marketing cambió con el Coronavirus? Cómo se debe hacer marketing en la actualidad...

Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.

Don't waste your time trying to figure out Facebook on your own. Do what the pros do to dominate: learn the best strategies that are proven to work. In this audiobook, you will discover an incredible array of techniques to easily increase your effectiveness with one of the most lucrative business tools in the world!