Titoli in E-Commerce

All managers today are Internet managers, whether they're ready to admit it or not. It doesn't matter if their business is large or small, old economy or new. In a faster, electronic, and more direct economy, every manager needs help. And here it is. The 10-Second Internet Manager offers...

The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and...

Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can’t increase sales—their channels and budgets are maxed out. To meet today’s challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink their strategies, and revolutionize their internal systems.

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena.

What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further.The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive.

Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results.

Uno de los estrategas digitales de la campaña presidencial de Barack Obama nos platica las fórmulas del éxito que llevar al Senador Obama a la presidencia en el 2008...

O Marketing 6.0 rompeu os limites do convencional ao nos introduzir no fascinante mundo do metamarketing. Praticado por meio de várias tecnologias de ponta como inteligência artificial e realidade aumentada, esse modelo proporciona uma experiência mais interativa e imersiva para o cliente, tanto no espaço físico quanto no digital. Neste audiolivro, Kotler, Kartajaya e Setiawan mostram maneiras de integrar essa nova abordagem com as mudanças drásticas de comportamento que vêm sendo observadas no consumidor e explicam o que se deve fazer para que uma empresa continue relevante nesse contexto.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

Generación M. Marketing total: ¿Cómo dar un Servicio WOW? La importancia de brindar servicios extraordinarios para fidelizar clientes. De Moises Nathan Jaime Cielak Eychenbaum...

Los tiempos de la publicidad tradicional en medios electrónicos e impresos ya pasó de moda, hoy las audiencias están en medios digitales por lo que es fundamental aprender a invertir bien en amplificación en redes sociales...

FEAT DESC

¿Cómo conviven estas dos áreas estratégicas de tu negocio? El éxito de tu negocio pasa por tener bien aceitada la maquinaria que hace que marketing active las ventas. Aprende como hacerlo...

Generación M. Marketing total: Desmintiendo el storytelling ¿Cuáles son las verdaderas razones por las que el Storytelling es tan efectivo? Storytel...

El amor entra por los ojos entonces ponle atención al diseño de tus campañas, ya que un gran producto con una mala imagen puede ser la diferencia entre el éxito y el fracaso...

Si tu enfoque de marketing digital es el contratar a una agencia, en este episodio te explicamos qué pedirle y cómo saber si están haciendo bien su trabajo...

Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. Are you tired of wondering how much money you'll make every single month? Do you wish there was an easier way to predict your income and watch...

Para iniciar una estrategia de marketing digital debemos tener recursos adecuados y suficientes para alcanzar los objetivos. En este episodio hablamos de ¿cuánto debo gastar en mi estrategia?...

Generación M. Marketing total: Cómo seducir a tus clientes Cómo atraer a clientes potenciales con estrategias de marketing de atracción. Storytel...

Generación M. Marketing total: Una mala experiencia puede destruir tu marca La importancia de la experiencia del usuario y el cliente para posicionar...