Risultati Editore "Harper Business" in Marketing e vendite

In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a...

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller...

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary...

Crush It! 2.0: The Audiobook: Read by Gary Vaynerchuk, this audiobook version contains additional material not found in the bestselling hardcover edition. Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that...

The reach of Corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we’re told is a natural and inevitable move is actually the work of powerful interests. And the great battle of our time is the battle for ownership of the...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet...

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...

Tim Berners-Lee, the inventor of the World Wide Web, has been hailed by Time magazine as one of the 100 greatest minds of this century.His creation has already changed the way people do business, entertain themselves, exchange ideas, and socialize with one another. With new online businesses and...

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty...

Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to...

“This excellent book is a must-read for current and aspiring entrepreneurs.” —Booklist Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael E. Gerber has developed over the course of his more than...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The...

Two experts who have summited the tallest mountain on each of the seven continents—and scaled the highest peaks in corporate sales and business—examine what it takes to achieve success. In making the grueling journey to the top of Mount Everest, Susan Ershler and John Waechter joined the...

Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world. Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today, Data is...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...

The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire. iWar is a saga of corporate intrigue, control, and competition, featuring some of the world's most brilliant and powerful minds. It...

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...