Women Want More
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Women Want More
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Kellie Fitzgerald
That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment.
Women want more—much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver:
- Home-cleaning products that enable women to do in an hour what used to take a day
- Financial-services products that recognize that women control half the United States' wealth
- Food products that help keep the whole family happy and healthy
- Health care services designed for working-women's hectic schedules
Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising ""female economy.""