Titoli in Piccola impresa e imprenditorialità

The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience - and a client roster composed of some of the world's leading companies - this book provides you with the necessary tools to help you capture growth instead of chasing it.

Artificial intelligence is no longer a futuristic concept—it’s a powerful force shaping how modern software is designed, built, and delivered. AI Product Development is a comprehensive and practical guide for product managers, engineers, data scientists, and tech leaders who are committed to creating intelligent products that solve real-world problems at scale.

Timothy Armoo groeide op in een sociale huurwoning in een buitenwijk van Londen. Hij begon zijn eerste bedrijf toen hij veertien was, verkocht het op zijn zeventiende en was op zijn zevenentwintigste CEO van een miljoenenbedrijf en rijker dan hij ooit had durven dromen. Mensen vragen hem vaak hoe hij dat heeft gedaan. Dit soort zakelijke succesverhalen klinkt voor de meeste mensen onbereikbaar, maar niets is minder waar. Want wat die verhalen je meestal niet vertellen is dat er cheatcodes zijn voor succes: elf slimme strategieën die je kunt gebruiken om sneller succes te behalen.

Selling your business is one of the most exciting—and difficult—things you will ever do. Exiting well can give you a life of freedom or put the business in a great position to scale to heights you might not otherwise achieve, but a bad exit can be disastrous. You might leave millions of dollars on the table or set yourself and your company up for failure.

The Practical Guide to Binge-Worthy Video Content shows you how to create videos that don’t just get clicks, but keep viewers hooked, loyal, and ready to work with you. With nine revealing audience-retention graphs, you’ll finally see what actually happens during your videos—where viewers stay, where they drop off, and what turns a casual scroll into real attention.

Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.

Impacto positivo explica de forma corajosa como as empresas do futuro vão lucrar solucionando os problemas do mundo, não os criando. Pela primeira vez, o ex-CEO da Unilever Paul Polman revela como fez para aumentar o retorno de seus acionistas em 300% e ainda assim garantir que a empresa fosse a número 1 do mundo em sustentabilidade por onze anos consecutivos.

Denúncia contundente do atual sistema financeiro global, este livro examina com rigor a maneira como o valor econômico foi atribuído ao longo da história e revela como a teoria econômica falhou em definir com clareza a diferença entre produção e apropriação de valor. Mariana Mazzucato argumenta que essa distinção cada vez menos nítida vem permitindo que certos atores econômicos se movimentem predatoriamente em torno de um valor existente ou, pior ainda, o destruam.

From a long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and “tai chi” management principles are providing a business and economic development model for the rest of the world. If you took the economic might...

Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business. What's needed is a timeless framework - a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement.

Using the groundbreaking formula they introduced in their book Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean, Karen Berman and Joe Knight present the essentials of finance specifically for entrepreneurial managers. Drawing on their work training tens of thousands of people at leading organizations worldwide, the authors provide a deep understanding of the basics of financial management and measurement, along with hands-on activities to practice what you are learning.

Tus próximas cinco jugadas es una guía práctica y efectiva que te ayudará a pensar con mayor claridad y a conseguir tus objetivos profesionales más audaces.

Filled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to disruptions, and optimize your resources to your best advantage.

A well-paid executive feels trapped in her very respected but unsatisfying job. A startup founder has paying customers, but knows that unless he "fires" them and pivots the business, his startup won't make it. A senior government planner is tasked with undoing the nation's reliance on outdated infrastructure. These are all examples of individuals stuck in a Local Maximum; we've reached a peak, but not the one that fulfills the highest potential. In order to move up in our pursuits, we must first move back down.

Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor.

Este audiolibro repasa la historia del plástico y el peligro que su consumo desmesurado supone para el medioambiente. Además, los autores te explicarán, desde su propia experiencia y con mucho humor, maneras supercreativas de evitarlo.

A obra Direito das Startups no Brasil e no mundo traz um apanhado geral sobre as principais leis e normas que atingem diretamente aqueles que pretendem empreender no ramo da tecnologia. São expostos temas jurídicos e burocráticos que não apenas englobam a abertura, mas também todas as fases importantes para a sobrevivência das empresas. O Marco Civil da Internet, o Marco Civil das Startups, a Lei Geral de Proteção de Dados, bem como suas similares em outros centros econômicos mundiais como Estados Unidos e Europa são aqui descritos de forma sucinta e clara para que o empreendedor se atenha ao que verdadeiramente importa.

Silicon Valley is imperializing the planet. With nearly bottomless supplies of cash and ambition, a small group of companies have been gradually seizing symbolic and practical civic leadership in America and worldwide. But Silicon Valley does not answer to the electorate; nor have they been voted into office. And the perils of their influence are only now making themselves known.

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes - like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.

Drawing on his decades of experience working with small-business owners, Michael Gerber adds to his mega-selling E-Myth series with The E-Myth Attorney, a one-of-a-kind system for transforming an attorney’s practice into a business positioned for long-term growth.