Titoli in Piccola impresa e imprenditorialità

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

The founders and driving force behind the Foundry Group - a venture capital firm focused on investing in early-stage information technology companies - Brad and Jason have been involved in hundreds of venture capital financings. Their investments range from small startups to large Series A venture financing rounds. The new edition of Venture Deals continues to show fledgling entrepreneurs the inner-workings of the VC process, from the venture capital term sheet and effective negotiating strategies to the initial seed and the later stages of development.  

There is a generosity crisis in North America. The number of individuals giving to charity is on the decline. For nonprofits that rely on the generosity of everyday individuals, this is an alarming statistic. But amidst these challenges, a new opportunity has arisen: the subscription economy has transformed donor behavior and preferences, making recurring giving more accessible than at any other time in history.

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned from the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations.

Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.

Brought to you by Penguin. WINNER OF THE FT SCHRODERS BUSINESS BOOK OF THE YEAR 2025 A SUNDAY TIMES, ECONOMIST AND FINANCIAL TIMES BOOK OF THE YEAR This is the story of the company that is inventing the future. Nvidia is the world’s first $5-trillion company and the most important corporation...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site...

The winners of the Nobel Prize in Economics upend the most common assumptions about how economics works in this gripping and disruptive portrait of how poor people actually live. Why do the poor borrow to save? Why do they miss out on free life-saving immunizations, but pay for unnecessary drugs?...

Penguin presents the audiobook edition of Company of One by Paul Jarvis, read by Sam Woolf. What if the real key to a richer and more fulfilling career was not to create and scale up a new business, but rather, to be able to work for yourself, determine your own hours and become a (highly...

Written for leaders of high-growth companies, a framework for predicting and overcoming obstacles to scale successfully. Growth is hard. CEOs must constantly evolve to make it through the gauntlet of never-ending challenges. This book is written for leaders like you who recognize that success depends upon harnessing your people’s strengths to build a high-functioning and resilient organization.

In 2002, Colopy co-founded Bronto Software and, over the next thirteen years, grew it to over $40 million in revenue and 250 employees until it was acquired for $200 million. And he did it without a dime of outside capital. Bootstrapping Bronto not only tells Colopy’s story, sharing the hard-won lessons learned from being in the bootstrapped trenches, but also celebrates this alternative path for building a startup.

Armed with the hands-on guidance in From Panic to Profit: Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle, companies of any size and in any industry can pivot from panic to profit in a 100-day turnaround using just four steps: set the goal, develop the strategy, build the structure, and launch the action plan. To set the stage for the four steps, this book first empowers leaders to replace their fear, uncertainty, and doubt with confidence from segment-by-segment insights into their business, its customers, its products, and its markets.

Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail-order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney. Finally Reed Hastings, Netflix chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries.

Von was träumst du wirklich? Schon früh wird uns beigebracht, dass es nur einen richtigen Weg gibt – gute Noten, ein sicherer Job und keine Misserfolge. Doch wenn wir diesem Pfad folgen, vergessen wir oft, innezuhalten und uns zu fragen: Was erfüllt mich eigentlich wirklich? Simon Squibb, Unternehmer, Angel Investor und TikTok-Star, hat es sich zur Aufgabe gemacht, Millionen junger Entrepreneuren dabei zu helfen, ihre wahre Leidenschaft zu entdecken, diese mutig zu verfolgen und die ersten Schritte Richtung Traumunternehmen zu wagen.

This audiobook is read by the author, Chris Guillebeau. 'An ideal guide' – Financial Times Unlock financial freedom with Side Hustle: Your Ultimate 27-Day Plan. From the New York Times bestselling author of The $100 Startup, Chris Guillebeau, comes an accessible guide to building a side...

Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.

Longtime NBC News reporter Char Adams writes a deeply compelling and rigorously reported history of Black political movements told through the lens of Black-owned bookstores, which have been centers for organizing from abolition to the Civil Rights Movement to Black Lives Matter. In Black-Owned...

A visionary, maverick, and genuine American business hero, Ken Iverson is one of the most closely-watched business leaders in the world. Credited with single-handedly rejuvenating the rapidly declining American steel industry to the status of world-class producer, Iverson is one of the most successful and, as he likes to point out, one of the lowest-paid CEOs in the U.S. In his long-awaited book, Ken Iverson shares his ideas, observations, and the lessons he's learned about what it takes to grow a super-competitive, world-class organization.

Cuando Bill Lazier y Jim Collins escribieron la edición original de Beyond Entrepreneurship, basada en el contenido del curso que impartían en la escuela de negocios de la Universidad de Stanford, decidieron crear una hoja de ruta para los líderes de las pequeñas y medianas empresas que quisieran construir una empresa grande y duradera. A lo largo de todo el libro, BE 2.0 se mantiene fiel a la visión original que ambos autores persiguieron en la primera edición: que fuera una guía práctica y un mapa conceptual.

If you read (or listen to) nothing else on strategy, listen to this book. This selection of current and classic Harvard Business Review articles will help you understand the dynamics of competition, find new sources of advantage, and create and capture lasting value.