Titoli in Piccola impresa e imprenditorialità

Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist - wie Essen, Fernsehen oder Zähneputzen - hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele.

Lumea în care trăim îi susține din ce în ce mai mult pe cei care pun pe picioare și conduc o afacere, asumându-și riscuri financiare considerabile. Ei se numesc antreprenori. Dacă ai între 20 și 40 de ani, probabil ești pe cale să-ți faci debutul în antreprenoriat, iar dacă ai peste 40 de ani, poate că ți-ai deschis deja propriul business. Indiferent de situația și de categoria în care te încadrezi, succesul antreprenorial este condiționat de respectarea și aplicarea consecventă a câtorva principii fundamentale.

50 Cent é hoje um ícone do hip-hop e megaempresário, mas nem sempre foi assim. Criado em uma área violenta do Queens, já vivenciou tantas situações perigosas que nada é capaz de abalá-lo, inclusive no mundo corporativo. Inspirado na atitude implacável do rapper, Robert Greene, autor do consagrado As 48 leis do poder, instituiu a 50ª Lei para quem busca se tornar um mestre do poder: não tenha medo.

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from...

The #1 New York Times bestseller from world-renowned advice expert teaches everyday people how to share their story and wisdom with the world and build a lucrative business doing so. In this game-changing book by Brendon Burchard, founder of Experts Academy, you’ll discover: Your life story...

"Ökoethinvesting" bietet den idealen Einstieg, um nachhaltig Geld anzulegen und zu vermehren. Du möchtest Dein Geld ökologisch-nachhaltig und ethisch vertretbar investieren? Du siehst Rendite aber nicht allein aus finanzieller Sicht, sondern auch im Kontext Nachhaltigkeit? Dieses Hörbuch führt Dich von der Theorie nachhaltiger Investments Schritt-für-Schritt in die Praxis nachhaltiger Geldanlagen. Das Ergebnis? Acht Strategien, wie auch Du Dein Geld nachhaltig investieren und wachsen lassen kannst.

El libro que nos muestra cómo llevar los negocios a la práctica y entregar resultados, no importa si diriges una compañía o es tu primer empleo en el mundo empresarial.

Turning your creative side hustle or small business into a thriving and trusted brand may sound like a huge task, but help is at hand. Written by Fiona Killackey, the bestselling author of Passion. Purpose. Profit and owner of My Daily Business, Business to Brand is the definitive guide on how to move from a merely transactional business to a brand your audience can truly connect with.

The whole world has a stake in India’s future, and that future hinges on whether India can develop its economy and deliver for its population—now the world’s largest—while staying democratic.

Through his vaunted philanthropy, Bill Gates transformed himself from a tech villain into one of the most admired people on the planet. Even as divorce proceedings and allegations of misconduct have recently tarnished his public image, the beneficence of the Gates Foundation, celebrated for spending billions to save lives around the globe, is taken as a given. But as Tim Schwab shows in this fearless investigation, Gates is still exactly who he was at Microsoft: a bully and monopolist.

Let the experts at Inc.guide you through every critical step and potential pitfall as their on-the-ground reporting shows how to locate funding, manage your money, and smart hack your way to a comfortable retirement. Startup Money Made Easy gathers the best advice from the magazine’s pages...

A massive disconnect exists between consumers and providers today. Consumers have a greater selection of higher quality goods to choose from and can obtain these items from a growing number of sources. Computers, cars, and even big-box retail sites promise to solve our every need. So why aren't...

Von was träumst du wirklich? Schon früh wird uns beigebracht, dass es nur einen richtigen Weg gibt – gute Noten, ein sicherer Job und keine Misserfolge. Doch wenn wir diesem Pfad folgen, vergessen wir oft, innezuhalten und uns zu fragen: Was erfüllt mich eigentlich wirklich? Simon Squibb, Unternehmer, Angel Investor und TikTok-Star, hat es sich zur Aufgabe gemacht, Millionen junger Entrepreneuren dabei zu helfen, ihre wahre Leidenschaft zu entdecken, diese mutig zu verfolgen und die ersten Schritte Richtung Traumunternehmen zu wagen.

Impacto positivo explica de forma corajosa como as empresas do futuro vão lucrar solucionando os problemas do mundo, não os criando. Pela primeira vez, o ex-CEO da Unilever Paul Polman revela como fez para aumentar o retorno de seus acionistas em 300% e ainda assim garantir que a empresa fosse a número 1 do mundo em sustentabilidade por onze anos consecutivos.

The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience - and a client roster composed of some of the world's leading companies - this book provides you with the necessary tools to help you capture growth instead of chasing it.

In Pioneers: 8 Principles of Business Longevity From Immigrant Entrepreneurs, academic, entrepreneur, and consultant, Neri Karra Sillaman, delivers a one-of-a-kind exploration of the remarkable success of immigrant entrepreneurs. The author writes about how immigrants, often starting with limited capital and connections, have built iconic and enduring businesses. Sillaman combines rigorous academic research with compelling case studies and personal experience and narrative to uncover the principles that drive these stunning achievements.

Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to success was anything but a straight line. In Never Enough, Wilkinson pulls back the curtain on the lives of the ultra-rich, sharing insights into building a successful business that has been called a “Berkshire Hathaway, but for internet companies,” and a surprising first-person account of what it's actually like to become a billionaire.

Denúncia contundente do atual sistema financeiro global, este livro examina com rigor a maneira como o valor econômico foi atribuído ao longo da história e revela como a teoria econômica falhou em definir com clareza a diferença entre produção e apropriação de valor. Mariana Mazzucato argumenta que essa distinção cada vez menos nítida vem permitindo que certos atores econômicos se movimentem predatoriamente em torno de um valor existente ou, pior ainda, o destruam.

A momentous look at the private companies building a revolutionary new economy in space, from the New York Times bestselling author of Elon Musk In When the Heavens Went on Sale, Ashlee Vance illuminates our future and unveils the next big technology story of our time: welcome to the Wild West...

Obtenir un MBA (Master of Business Administration) est cher et pas toujours rentable. C'est ce constat qui a poussé Josh Kaufman à créer le site web PersonalMBA.com (devenu rapidement une référence) comme une alternative possible aux formations proposées dans les écoles de commerce. Sur son site, il partage sa liste de lecture des meilleurs livres de business à dévorer et il explique de manière simple les concepts et les principes à connaître pour réussir sa carrière ou son entreprise.