Titoli in Professionisti e accademici

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.  

When Sky and her older sister Avril were taken into care, the social workers knew this was a case like no other. Raised by unhinged parents who hoarded compulsively, creating horrific conditions no child should live in, the two girls arrived at foster carer Louise's home, neglected, malnourished...

Eighteen years ago, Stanford MBA Michele Raffin pulled off the road to help an injured dove, a momentary impulse that ignited in her a fervent commitment to saving vulnerable bird species. Today, her suburban home plays host to Pandemonium Aviaries, one of the largest avian rescue sanctuaries and endangered breeding facilities in the country, with a maze of 54 individual aviaries that house over 40 species, 14 of which are listed as threatened with extinction.

The first Black female CEO of a Fortune 500 company looks back at her life and her career at Xerox, sharing unique insights on American business and corporate life, the workers she has always valued, racial and economic justice, how greed is threatening democracy, and the obstacles she’s...

The definitive biography of the brilliant, charismatic, and very human physicist and innovator Enrico Fermi In 1942, a team at the University of Chicago achieved what no one had before: a nuclear chain reaction. At the forefront of this breakthrough stood Enrico Fermi. Straddling the ages of...

Ti sei mai chiesto cosa differenzia i veri titani imprenditoriali dal resto delle persone? È la loro resilienza di fronte al fallimento. In questo libro, Ivan Cervellin svela la sua straordinaria storia di rinascita e la strategia vincente dietro il suo piano B. Scoprirai come trasformare il fallimento in un trampolino di lancio verso il successo. Ivan ti insegnerà a vedere il fallimento non come un punto finale del tuo percorso, ma come un passaggio essenziale nell'ordine naturale della vita.

Stephen Hawking has dazzled readers worldwide with a string of bestsellers exploring the mysteries of the universe. Now, for the first time, the most brilliant cosmologist of our age turns his gaze inwards for a revealing look at his own life and intellectual evolution. My Brief History recounts...

A gripping, groundbreaking biography of the combative man whose genius and force of will created modern capitalism. Founder of a dynasty, builder of the original Grand Central, creator of an impossibly vast fortune, Cornelius “Commodore” Vanderbilt is an American icon. Humbly born on Staten...

The award-winning New York Times bestseller about the extraordinary things that can happen when we harness the power of both the brain and the heart “It’s Doty’s ability to describe his journey so lyrically, and then his willingness to share his methods, that make this book a gem...

'A must-read for working women and the men who work with us, love us and support us' Hillary Rodham Clinton 'Surprising and compelling' Financial Times The much-anticipated and inspiring memoir by Indra Nooyi, the trailblazing former CEO of PepsiCo, offering clear-eyed insight and a call to...

The #1 NEW YORK TIMES BESTSELLER and OPRAH'S BOOK CLUB PICK 'A must-read memoir that you'll want to share with all the women in your life' MICHELLE OBAMA 'A work of art' OPRAH To understand the icons Beyoncé, Solange and Kelly, you have to understand where they came from... A deeply personal...

When planning for the future we often ask, “What will the economy be doing this time next year?” Or, “What will be different ten years from now?” But forecasting is hard. The important events that will shape the future are inherently unpredictable. Instead, we should be asking a...

Warren Buffett remains one of the most sought-after and watched figures in business today. He has become a billionaire and investment sage by buying chunks of companies and holding onto them, managing them as businesses, and eventually reaping huge profits for himself and investors in Berkshire...

Now a docuseries from Ken Burns on PBS! The #1 New York Times bestseller from Walter Isaacson brings Leonardo da Vinci to life in this exciting new biography that is “a study in creativity: how to define it, how to achieve it…Most important, it is a powerful story of an exhilarating mind and...

In 1978, Nakul Anand joined ITC's hotel division as a general assistant trainee (GAT), becoming part of its first formal batch of hotel management trainees. In a world where everything from 'gastrique-laced entrees' to 'artisanal aperitifs' made him feel like an alien, it didn't take the...

“This remarkable account of the 1961 race into space is a thrilling piece of storytelling….It is high definition history: tight, thrilling and beautifully researched.” (The Times, London, Front Page Lead Review) “Beyond has the exhilaration of a fine thriller, but it is vividly embedded...

A WATERSTONES NON-FICTION BESTSELLER 'You won't look at your screens in the same way after reading this book' Grace Blakeley, author of VULTURE CAPITALISM 'Read this book!' Jeremy Corbyn 'A book never more sorely needed than now' David Larbi 'Urgent...Persuasive and brilliantly written' Yasmin...

The moving memoir of a scientist coming of age as an immigrant in America who finds her calling at the forefront of the AI revolution. Wired called Dr. Fei-Fei Li “one of a tiny group of scientists—a group perhaps small enough to fit around a kitchen table—who are responsible for AI’s...

El retrato demoledor de una dinastía cuya fortuna se construyó gracias a Valium y cuya reputación fue destruida por OxyContin.