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Your Truth Shared

Your Truth Shared

Di: Finola Howard
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A proposito di questo titolo
 Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared. Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • #141 You Can Love AI and Still Not Hand It the Keys, with Dr Lollie Mancey

    #141 You Can Love AI and Still Not Hand It the Keys, with Dr Lollie Mancey
    Oct 13 2026
    This summer, AI agents got around the security at Hugging Face while chasing the answer to a test. If that has you worried, you're paying attention. It's also the reason the foundations come before the autonomy. You can be excited about what AI can do and still not be ready to hand it the keys. So when the headlines started sounding like Terminator, I went back to Dr Lollie Mancey, anthropologist, futurist and innovation provocateur, who joined me in May 2025 for Episode 109. A lot has happened since. I wanted her read on what actually happened at Hugging Face, how worried we should be, what AI costs the planet, and what all of it means for your business. What You'll Walk Away With See what happened at Hugging Face, and why an AI given a goal finds a way to reach itAsk the one question that matters before you give any AI more access or autonomyHear why the generation behind us is stepping away from AI, and where the environmental argument really standsSpot why people can use AI every day while the business sees little changeDecide who owns the time AI saves you, and what you do with itStart with a free course that builds your AI literacy before you set your own boundaries In This Episode Dr Lollie takes us through the Hugging Face incident and says it is a bigger question than cybersecurity. Give a machine an objective and it will find a way to achieve it, including ways nobody intended. She doesn't read it as proof that AI is malicious. She reads it as goal-driven behaviour, and the question she asks is whether we've built a system that can detect it, contain it and correct it, and whether humans are overseeing that. We also talk about whether you can give an AI morals when humans can't agree on them, and what happens when agents start working as a collective. We turn to the generation behind us, many of whom want nothing to do with AI. Lollie calls them the analog generation and sees a pendulum swinging back. On the environment, she lays out what AI demands in energy and infrastructure, argues for renewables and for answers on who receives the benefit and who bears the cost, and says walking away is not enough of an answer. She also points to the University of Helsinki's free Elements of AI course as the place to start. Then we get to business. Lollie describes a cultural lag: people are using the tools, but the way work is organised hasn't caught up. If you save ten hours a week with AI, who owns those ten hours? She shares the example of a housing charity where AI takes the easy calls and the human gets the heaviest ones. I tell the story of the day I decided to replace myself with AI, and what it made space for. Lollie closes where I'd want you to land: "I am optimistic, but I'm not optimistic without scrutiny." If you're building AI into your business and want the foundations underneath it first, that's what AI Integrated is for: [https://www.howgreatmarketingworks.com/ai-integrated]. Chapters 00:00 — Welcome back: what's changed since Episode 109 02:07 — Agents going rogue: where are we? 03:00 — From debating AI to living with it 04:20 — What happened at Hugging Face 06:16 — Why the agents cheated, and what it means 07:40 — Can you give AI morals? 08:30 — Speed, oversight and who is accountable 09:50 — When agents work as a collective 12:35 — Are you scared? What gives Lollie hope 16:27 — Why we shouldn't hide from it 18:02 — Why the generation behind us is backing away 20:10 — What skills are we losing? 21:10 — AI's footprint: data centres, energy and water 26:27 — Nuance, not siloed conversations 31:55 — Why we need each other 32:35 — What AI is doing inside businesses 35:00 — Who owns the ten hours you save? 38:12 — How I replaced myself with AI 42:54 — One thing to leave you with 46:43 — Same time next year 46:51 — Dr Lollie's gift to you About the Guest Dr Lollie Mancey is an anthropologist, futurist and innovation provocateur. Her work looks at what AI means for people, organisations and society. Website: drlollie.ieLinkedIn: linkedin.com/in/drlollieFree for Your Truth Shared listeners: AI for Beginners: Through a Human Lens. Use the code LoveLollie for free access. About Finola I'm Finola Howard, founder of How Great Marketing Works and host of Your Truth Shared. I help purpose-led entrepreneurs connect their marketing, their business and themselves into one whole they can finally see, and build success as they define it. More at finolahoward.com. Subscribe Subscribe to Your Truth Shared and hear the truth behind success, made whole, every week.
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    47 min
  • #140 10K or 250? The Question That Rewrote My Vision with Finola Howard

    #140 10K or 250? The Question That Rewrote My Vision with Finola Howard
    Sep 29 2026
    Everyone measures their content. Almost no one measures their vision. This week a testimonial arrived that hit me like a punch to the gut. I've had wonderful words from clients over the years, but this was the first time I could see the difference I set out to make actually being made, in someone else's words. So in this episode I take you inside how I rebuilt my own purpose, mission and vision using the architecture I built for Your Business, Integrated. I show you where it pushed back on me, where I pushed back on it, and how I ended up with a vision I can finally measure. What You'll Walk Away With Three questions that tell you whether your vision is real, or only a wishWhy reach and transformation are different numbers, and which one belongs in your visionHow to use testimonials as the measure of your vision, not just as marketing proofWhy "purpose-led" works as a filter, and what that means for who you choose to work withWhat happens to your content when your pillars finally align with your purpose In This Episode People often ask me if I'd stop working if I won the lotto. The answer has always come straight from the gut: no. I haven't yet made the difference I want to make. That's the thread under this whole episode. I tell the story of the testimonial that arrived this week, why I never write testimonials for my clients, and why a testimonial is the view from outside the shape of your own work. Then I open up one of the prompts inside Your Business, Integrated: Purpose, Mission and Vision. I built it to push the way I push one to one, and I tested it on myself first. It pushed on who I work with, on where bravery lives, on the how, and hardest of all on the number in my vision. It asked me which number I could say with a straight face. I started in the thousands and ended at 250. It also brought me to a question I'd never asked in all my years of naming fragmentation: when something isn't fragmented, what is it? That's where the word integrated came from. Finally, I read Mary Ann McGowan's testimonial in full, and hold it up against my foundation line by line. Mary Ann is an author and leadership coach who is already very successful. She described "a real architecture behind the process" that "made me slow down and get incredibly clear before speeding everything up." It's the first real measure of my vision being achieved. Everything I describe here lives inside Your Business, Integrated, my live eight-week programme starting 6 October at 3pm. Purpose, Mission and Vision is Week 4, and your content pillars are built from it in Week 5. It's the exact path I took, and if you want a real chance of realising your vision, this is where it happens. The early-bird rate closes today, and doors stay open until 3pm on 6 October: [Click Here To Find Out More] My Purpose, Mission and Vision: Before and After Before Purpose: To make business growth easier, braver, and more aligned for purpose-led entrepreneurs.Mission: To equip entrepreneurs with the systems and support to follow their joy and succeed on their terms.Vision: 10,000 entrepreneurs building aligned, courageous, high-impact businesses by 31 December 2030. After Purpose: To make it easier for purpose-led entrepreneurs to lean into their genius and achieve success as they define it.Mission: To connect the fragmented parts of business and marketing into a single, joyful system — easy to use, and unmistakably you.Vision: By 31 December 2030, 250 purpose-led entrepreneurs followed their joy — and the money followed. They reached for the big number and got it, proving there's no ceiling when you build from who you really are. Chapters 00:00 — Slow down, get clear, then speed up 00:50 — If you won the lotto, would you stop working? 01:55 — The testimonial that hit like a punch to the gut 03:30 — Why I never write testimonials for my clients 04:35 — The year the ground moved 05:05 — "What are you for, Mammy?" 05:50 — Building the architecture, and testing it on myself 06:35 — My purpose, mission and vision before 07:45 — Where the AI pushed back 09:40 — Where I pushed back 10:25 — Which number can you say with a straight face? 11:20 — My purpose, mission and vision now 12:46 — The opposite of fragmented 13:50 — Measuring the impact of your vision 15:40 — Mary Ann McGowan's testimonial, in full 17:45 — Holding her words against my foundation 19:05 — On AI, and what it's made possible 19:45 — Three questions to ask of your own vision 20:25 — Inside Your Business, Integrated About Finola Finola Howard is a strategic marketing advisor and the founder of How Great Marketing Works. She helps purpose-led business owners connect the pieces — their marketing, their business, and themselves — into one whole they can finally see, so the business grows with ease and joy. She's the host of Your Truth Shared. New episodes every week. Subscribe Follow Your Truth Shared wherever you listen, so the next one finds you ...
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    20 min
  • #139 Women, Money and the Brain You Were Sold with Finola Howard

    #139 Women, Money and the Brain You Were Sold with Finola Howard
    Sep 22 2026

    You can win the award and still not be able to pay yourself what you're worth. I've watched it happen — brilliant women, and the money just isn't there. And underneath it, the same quiet belief: I'm just not wired for the money side. I need to tell you where that idea came from. Because it isn't science. It was proven — with real brain scans, thousands of them — that the brain they told you about does not exist.

    This one made me angry, and I think it will make you angry too. For weeks I've been showing you that the parts of your business were never meant to run in separate boxes. This week I go after the last box — the one you were most encouraged to keep shut. Money. Not as budgeting tips, but as the part of yourself you were talked out of owning — and how you bring it home.

    In this episode

    • Where "I'm not a numbers person" actually came from — and why it's a myth, not a fact about you
    • The 1960s science that was real, and the 1979 pop-culture distortion that wasn't
    • The study of over 1,000 brains that found no "left-brained" or "right-brained" person at all
    • Neurosexism: how a debunked idea got dressed as biology to keep women out of money
    • What the data really says women do with money — and why they tend to outperform
    • Money as an act of creation — and the one place it becomes real in your business

    Key moments

    • 00:00 — You can win the award and still not pay yourself
    • 01:05 — The fear of looking, and what happens when you finally do
    • 03:00 — Where the story came from: Sperry, Gazzaniga, and the distortion
    • 05:30 — The 1,011-brain study that should have ended it
    • 07:00 — Neurosexism: who the lie was built for
    • 09:00 — What it cost women, in money specifically
    • 11:30 — What women actually do with money (the evidence)
    • 13:00 — Money is an act of creation
    • 14:30 — The real integration — of you
    • 16:30 — Where it becomes real: your selling calendar
    • 18:30 — The invitation, and the revolution

    This is exactly what we build in Your Business, Integrated — eight weeks, live, where we build the whole engine: your voice, your customer, your offers, and the content that runs off your selling calendar. The money designed into the business from the start, not bolted on the side and dreaded. Doors close 6 October — the day we begin. → howgreatmarketingworks.com/your-business-integrated

    Referenced in this episode

    • Sperry & Gazzaniga, split-brain research (Caltech, 1960s); Roger Sperry, Nobel Prize in Medicine, 1981
    • Nielsen et al. (2013), "An Evaluation of the Left-Brain vs. Right-Brain Hypothesis," PLOS ONE — 1,011 brains, University of Utah
    • Joel et al. (2015), "Sex beyond the genitalia: The human brain mosaic," PNAS — Tel Aviv University
    • Cordelia Fine, Delusions of Gender (2010) — origin of the term "neurosexism"; Gina Rippon, The Gendered Brain (2019)
    • Fidelity Investments (2021), Women and Investing Study — 5.2m accounts over 10 years
    • Barber & Odean (2001), "Boys Will Be Boys," Quarterly Journal of Economics — 35,000 households
    • Warwick Business School (2018) — ~2,800 investors (Full sourcing with plain descriptors in the script's source list.)

    Related episodes

    • #134 You're Standing Too Close to See It — the geometry this episode calls back to
    • #137 It Was Never Your Marketing. It Was Your Positioning
    • #138 Four Decisions a Year — the selling-year engine

    Subscribe Never miss the episode that connects it for you. Each week, one part of the truth behind success — made whole, and sent straight to your inbox. Subscribe, and be first to hear it.
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    19 min
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