You Can Rank #1 and Still Be Invisible
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You Can Rank #1 and Still Be Invisible
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For twenty-five years, one number ran digital marketing: position one. In this episode of MAXVolume, Brian Winum makes the case that the game quietly changed. Search stopped being about ranking #1, and most businesses are still spending every dollar chasing a prize that no longer pays out. He breaks down why you can rank first and still be completely invisible when an AI writes the answer, the shift from being found to being chosen, and the two disciplines that decide who wins now: Answer Engine Optimization and Generative Engine Optimization. The surprising part? The new game is tilted in favor of smaller, sharper businesses — if they move before the window closes.
MAXVolume is the show about turning up your signal in AI search, from Brian Winum and the team at MAXPlaces.