Woman of Influence copertina

Woman of Influence

Woman of Influence

Di: Julie Solomon
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Woman of Influence (formerly The Influencer Podcast) is a sanctuary for established entrepreneurs, coaches, and creators who are brilliant at what they do—but whose message no longer matches the caliber of their work. Hosted by Julie Solomon—brand strategist, speaker, and best-selling author of Get What You Want—this top-ranked show has aired weekly since 2017, with over 500 episodes and 15 million downloads to date. It’s trusted by high-level women ready to evolve beyond the noise and step into a sharper, more sovereign era of visibility and sales. Each episode offers strategic insight and soul-level resonance to help you: Refine your messaging to attract premium buyers effortlessly Reclaim your visibility with clarity and authority Build sustainable leadership that converts—without performative urgency If your brand is polished but your message feels diluted... If your content connects but doesn’t consistently convert... If you’re scaling, but it still feels manual... You're in the right place. This is where leaders come to realign their presence, elevate their positioning, and scale their legacy—without losing themselves in the process. Subscribe now to join the next era of magnetic, masterful leadership. For ad inquiries, please reach out to: Network+WOI@yapmedia.com© EmpowerYou, Inc. Economia Marketing Marketing e vendite
Episodi
  • How to Attract Premium Clients by Speaking to Identity Instead of Pain Points

    How to Attract Premium Clients by Speaking to Identity Instead of Pain Points
    Jul 1 2026
    In this episode, I'm dropping into something tangible, and hopefully a little disruptive, about how you are showing up, messaging, and the energy behind the words you're using to call in your ideal client. If you've ever felt like you're saying all the right things, posting with intention, showing up with consistency, and your best clients are watching but not buying, this episode is for you. Your message isn't wrong, your client isn't broken, and you are not invisible. This isn't a visibility problem, it's a resonance problem. I'm walking you through the three things elevated buyers in 2026 are actually responding to: identity buying triggers, resonance-first messaging, and identity mirroring instead of result hyping. I share my own story of when my engagement felt flat and the people in my comments weren't the same people on my checkout page, and the exact shift that changed everything. We break down the difference between pain point marketing, result-driven marketing, and identity-based marketing—plus a side-by-side messaging example that will instantly show you why your dream clients aren't moving yet, and exactly how to refine your words so they do. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:00 Welcome and Mission 00:49 Why Clients Watch Not Buy 02:17 More Resonance Not Volume 03:35 Three Elevated Buyer Triggers 04:22 My Flat Engagement Season 06:22 Pain Results Identity Marketing 07:47 Messaging Side by Side 09:10 Identity Buying Trigger Explained 10:19 Revenue Accelerator Approach 12:03 Training Invite and Live Audits 13:22 Subscribe and Stay Connected QUOTABLES: “   Pain point Marketing works. I get it. I learned it in college, in my marketing classes. It does work, but it takes so much flipping longer to work. Why? Because pain point marketing attracts people who need convincing.” - Julie Solomon “  You do not need more volume. This is not a lead problem because if I dropped a thousand more leads on your lap with you having the same challenge that you currently have, it's just gonna create more problems. So it's not more volume. You need more resonance.” - Julie Solomon RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram!MUST HAVES THIS MONTH: [SIMPLIFY YOUR BUSINESS WITH THIS PLATFORM]Everything you need to run a successful online business—from customer management to sales tracking—is all in one place. Learn more here.
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    14 min
  • Why Your Content Isn't Converting: The Difference Between Content and Messaging

    Why Your Content Isn't Converting: The Difference Between Content and Messaging
    Jun 24 2026
    In this episode, I'm sharing a soul-and-strategy conversation I had with the powerhouse Stefanie Gass, on her podcast God-Led Business. Stefanie is a leading voice for faith-led entrepreneurs and visibility strategy. We get into the early days of my business, the hard-won clarity that led me to my first million-dollar year, and the moment I finally stopped trying to be a lifestyle blogger and just allowed myself to be "Julie Publicist." I share my exact definition of messaging versus content, why your content isn't converting (hint: it's not a content problem), and the specific shift my client made that turned one post into $15,000 in sales. We unpack the difference between messaging as the foundation and content as the tactical execution, why niching down has nothing to do with content pillars, and the visibility truth I learned from my years in PR: opportunity doesn't fall from the sky—you have to put yourself in the path of it. If you've ever felt too late, too unqualified, or like your genius isn't being seen, this episode is your encouragement and your permission slip. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 03:56 From PR to Online 05:33 Monetizing With Pitching 06:54 Course Podcast Million 12:06 Investing With Faith 15:43 Own Your Genius 18:16 Messaging Versus Content 20:18 Irresistible Offer Path 20:45 Clear Offer Fit 21:05 Niche Down Right 21:28 Market Research Nuances 22:27 Message Mining Systems 23:10 Jeans Closet Story 25:55 Specificity Sells 27:35 Visibility Before Ready 30:11 Pitch Your Way Up 33:01 Build Fear Capacity 34:23 Own Your Story 36:25 Where To Find Julie QUOTABLES: “Visibility is not the byproduct of success, it's not the byproduct of launching a podcast, or getting people to listen to episodes, or even being featured on podcasts. It's the literal catalyst of all of them.” - Julie Solomon “So often we wanna build an offer and build a brand about something sparkly that someone else is doing or that we want to do in the future. But that's where you missed the mark.” - Stefanie Gass GUEST RESOURCES: You can listen to Stefanie’s Podcast GOD-LED BUSINESS Listen to Stefanie’s Episode of The Influencer Podcast RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [TURN YOUR IDEAS INTO ACTION]With this platform, you can easily create a beautiful store, manage products, and run marketing campaigns—all in one place. Find out more.
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    40 min
  • The Women Who Built the Industry Part 2: On Wealth, Evolution & Telling the Full Story

    The Women Who Built the Industry Part 2: On Wealth, Evolution & Telling the Full Story
    Jun 17 2026
    Part 2 of the Woman of Influence Table Talk is here, and the conversation only gets deeper. I'm back at the table with Amy Porterfield, Stacy Tuschl, Leanne Lopez Mosley, Adley Kinsman, and Ashley Brock for a raw, unfiltered look at what it actually takes to build sustainable wealth and lead with integrity in 2026. We unpack the difference between a true pivot and an earned evolution, why every billionaire is chasing boring money, and how the entrepreneurs who win are the ones who stay the course, fall in love with the same offer twice, and stop chasing variety in their business. We get vulnerable about the magical numbers each of us once chased—and what actually happened when we hit them. Leanne shares the loneliness of being suicidal during her first million-dollar month, Amy reveals what she sacrificed to hit $20 million, Ashley unpacks how she got over the guilt of profit, and Adley reminds us that money is just a tool for the experience you actually want. We close the table talk with each woman sharing her most audacious, illogical, slightly delusional goal for the year ahead—including a major book announcement from yours truly. If you're ready to make decisions that don't make sense to anyone else but you, this episode is your green light. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:00 Content Warning Intro 00:19 Show Welcome Setup 01:11 Pivot Or Evolution 01:50 Pricing By Data 03:32 Stop Quick Pivoting 07:56 Boring Money Focus 09:08 Magic Number Myth 12:54 Depression And Success 15:46 Money Experience Detachment 20:00 Profitability Reality Check 21:41 Giving And Expanders 32:01 Legacy Beyond Business 36:07 Real Estate Isn’t Passive 37:37 Property Managers and LP Deals 38:25 Sober Living and Healing 38:53 Weird Investments and Tax Plays 40:29 Investing in Women 41:30 Fire Round What You Stopped 49:49 Advice You’re Done Giving 57:21 Inviting Not Convincing 01:00:21 Illogical Bets That Changed Everything 01:01:48 Audacious Goals and Wrap Up QUOTABLES: " People pivot to avoid discomfort, but then they're surprised why the same problems keep showing up." - Adley Kinsman "I am the most visible I've ever been and I'm the most invisible I've ever been." - Leanne Lopez Mosley "I am all about inviting and no longer convincing." - Amy Porterfield "You've gotta sell like you buy." - Stacy Tuschl "Data makes decisions and decisions make dollars." - Ashley Brock "Boring money is what every billionaire in the world has." - Julie Solomon RESOURCES: CONTENT THAT SELLS Without posting more, performing more, or sounding like everyone else. A free 90-minute live training with Julie Solomon on how to write content that brings in the buyer who’s already ready. Not the fan. Not the freebie-seeker. The buyer. SAVE YOUR SEAT [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee Apply here [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [THE TOOL YOU NEED FOR GROWTH]This platform simplifies everything—from managing payments to creating marketing campaigns—so you can focus on growing your business. See how.
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    1 ora e 13 min
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