A topic that comes up every, dare I say... generation? Same story, same issues same questions being asked yet no one is any closer to solving the problem at hand. Let's see if we can take a stab at it.

I think not. But the jury appears to be out on this issue.

Article - https://punchdrink.com/articles/new-california-wine/

Apparently there are wineries out there picking their own poison (almost literally) when it comes to destroying their brand image. Let's get into how that happens, how wineries manifest that mentality and why it is going to be their downfall.

4:20.00 - How is success on the road measured for wineries?

13:12.00- With a slower start to 2024 in terms of visitors to Napa how are wineries impacted? What are they doing to adapt?

18:18.00 - After a big harvest season how does that impact future years and harvests?

25:25.00 - What is the deal with the additive that was posted on Instagram that doesn’t have to be labeled?

I really wish more would. After a riveting conversation in the cellar it is time to dive back into the world of wine additives, what is really involved in modern winemaking and why so many feel the need to hide this information.

UPCOMING TASTING EVENTS

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2:30.00 - What are the causes of Napa being "slower," as you've mentioned, in recent shows?

11:07.00 - Are you seeing any generational differences in wine consumers that are having and effect on the wine business?

23:20.00 - What is the solution to Napa's homogenization? Is there one? -

31:43.00 - When you travel for wine how do you end up in these cities and at these events?

Are they? This topic has surfaced once again after recent social media remarks after Premiere Napa Valley and online articles. The verdict still seems to be out but let's not kid ourselves... the advent of the consulting winemaker may have done more harm that good for the Napa wine industry.

• Karen MacNeil Premiere Instagram post
• W Blake Grey - Napa's Big Decision: Style or Substance?
• Atelier Melka

If you have a reliable crystal ball we would love to use it! There has been a plethora, nay a cornucopia, of INTENSE futuristic conversations over the last two weeks. What is the verdict you ask? Well, let's chat about it.