Someone posted last week that she felt silly announcing her own birthday.
I commented, "I think it's more of a problem if you announce your own death."

She thought it was funny enough to DM me about, and now she remembers me. No AI tool was going to write that line, because it hadn't read her post the way I had.

Organic social media specialist Dorien Morin-van Dam came back on Win The Hour, Win The Day to make the case that organic isn't dead, and that it matters more now than it did before AI turned up. AI search is reading Reddit, LinkedIn, Instagram and TikTok to decide who gets named when somebody types a question. If you were never out there in your own words, you can't be in the answer.

Her line that stuck with me was about an inn with road work outside. AI writes, "We can't wait to see you this weekend." You write, "Take Route 10 and 12 instead of Route 220 so you get here on time," and you draw a little map. That nuance is the whole difference.

We also got into the three quarters of 2025 when her leads went to zero, and what a blog has to look like now to get read.

This week’s episode of Win The Hour, Win The Day Podcast interviews, Dorien Morin-van Dam. Listen in.

Win The Hour, Win The Day! www.winthehourwintheday.com

Podcast: Win The Hour, Win The Day Podcast

Facebook: https://www.facebook.com/winthehourwintheday/

LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast

5 Minute Capacity Checklist: https://winthehourwintheday.ac-page.com/The-5-Minute-Capacity-Checklist

You can find Dorien Morin-van Dam at:

LinkedIn: https://www.linkedin.com/in/dorienmorinvandam/

Two years ago he couldn't take 14 hours off.
In two weeks he's going off grid for 14 days. The only thing he's packing is his phone.

Dan Bennett is back on the podcast this week, and I want to be clear about something. When we started working together, Dan was not a mess. He was one of the most systems-minded people I've ever worked with.

He was still riding what he calls the pendulum. Land some sales, swing over to deliver. Look up, no new sales, swing back to sell. Take a Sunday with the family and pay for it all day Monday.

He had the systems. They just weren't simple enough to keep up with him.
Here's the line from our conversation I can't stop thinking about:
"Build the system for the problem that doesn't exist yet."

Because if you don't, you're reacting to the future instead of being ready for it.
That's how his hiring went from "ugh, not again" to one quick yes. It's part of how the business has grown about 2.5X year over year. It's why nobody on his team works Sundays.

Good systems don't just calm the chaos. They're ready for the growth you've been asking for.

Win The Hour, Win The Day! www.winthehourwintheday.com

Podcast: Win The Hour, Win The Day Podcast
Facebook: https://www.facebook.com/winthehourwintheday/
LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast

5 Minute Capacity Checklist: https://winthehourwintheday.ac-page.com/The-5-Minute-Capacity-Checklist

You can find Dan Bennett at:

LinkedIn: https://www.linkedin.com/in/hotsaucevideo/

Website: https://hotsauce.video/

Win The Hour Win The Day

For years, the back half of every sales call was a performance.

They'd talk for thirty minutes. I'd listen, take notes, feel quietly proud of myself for not jumping in to fix the thing at minute four.
Then some invisible buzzer would go off, it was my turn, and I'd build the pitch on the fly, in front of them, with the clock running.
I called that listening. It was closer to waiting.

Wesleyne Whittaker came on the show and told me to stop. Split it in two. Meeting one, you only collect. Then you go away, build a very simple slideshow out of their own words and their own problems, and you come back a day later and walk them through it.

I pushed back. Hard. A slide deck felt like the most obvious "here comes the sell" move I could possibly make.
I was wrong, and my conversion rate is the proof.

Here's what nobody tells you about the two-call version. They get to finish their sentences. A five minute story stays a five minute story instead of getting squeezed because I'm watching the clock. And I show up the second time calm, prepared, with their life on the screen in their own language, and they look at me like I wrote a book about them.

Wesleyne has a name for the old way. Sales malpractice. Her line: who diagnoses a person without actually touching them, seeing them, feeling them? No doctor prescribes before they've looked at your arm. And no doctor pulls up a generic slide about a fifty year old man's shoulder when you are not a fifty year old man.

That's what a one-call pitch is. Someone else's X-rays.

The other thing she said that I keep turning over: your prospects don't need to like you, they need to respect you. Liking gets you lunch. Respect gets you the meeting.

Which half of your sales call is the performance?

This week’s episode of Win The Hour, Win The Day Podcast interviews, Wesleyne Whittaker. Listen in.

Win The Hour, Win The Day! www.winthehourwintheday.com

Podcast: Win The Hour, Win The Day Podcast
Facebook: https://www.facebook.com/winthehourwintheday/
LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast

5 Minute Capacity Checklist: https://winthehourwintheday.ac-page.com/The-5-Minute-Capacity-Checklist

You can find Wesleyne Whittaker at:

Website: https://www.yoursalesreset.com/