Someone posted last week that she felt silly announcing her own birthday.
I commented, "I think it's more of a problem if you announce your own death."

She thought it was funny enough to DM me about, and now she remembers me. No AI tool was going to write that line, because it hadn't read her post the way I had.

Organic social media specialist Dorien Morin-van Dam came back on Win The Hour, Win The Day to make the case that organic isn't dead, and that it matters more now than it did before AI turned up. AI search is reading Reddit, LinkedIn, Instagram and TikTok to decide who gets named when somebody types a question. If you were never out there in your own words, you can't be in the answer.

Her line that stuck with me was about an inn with road work outside. AI writes, "We can't wait to see you this weekend." You write, "Take Route 10 and 12 instead of Route 220 so you get here on time," and you draw a little map. That nuance is the whole difference.

We also got into the three quarters of 2025 when her leads went to zero, and what a blog has to look like now to get read.

This week’s episode of Win The Hour, Win The Day Podcast interviews, Dorien Morin-van Dam. Listen in.

Win The Hour, Win The Day! www.winthehourwintheday.com

Podcast: Win The Hour, Win The Day Podcast

Facebook: https://www.facebook.com/winthehourwintheday/

LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast

5 Minute Capacity Checklist: https://winthehourwintheday.ac-page.com/The-5-Minute-Capacity-Checklist

You can find Dorien Morin-van Dam at:

LinkedIn: https://www.linkedin.com/in/dorienmorinvandam/