Welcome to Season 2, Episode 2 of Misadventures in Marketing! This week, hosts Steve Haney and Peter Farago discuss the tectonic shift from traditional SEO to Generative Engine Optimization (GEO). They explore how consumer behavior is changing in the age of AI, the importance of content strategy, and the need for marketers to adapt to new metrics and marketing channels. Traditional search traffic is cratering, and now the goal is to get your company or product mentioned in the AI summaries that search engines are now producing for end-users searching for answers, not just 10 blue links. We explore the significance of creating high-quality, authoritative content that meets the needs of consumers seeking comprehensive answers. As AI continues to reshape the marketing landscape, the necessity for brands to remain discoverable online will be a challenge for the foreseeable future.

The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.

Listen: https://mim.captivate.fm/

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Hosts: Peter Farago and Steve Haney

Marketing: Ian Robinson-Lambert

Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas

Consulting Producer: JulieAnn Bornales

Content Producer: Rinita Data

We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.