Most people choose their podcast format before they think about anything else. They picture themselves interviewing people, and the decision is made.

But your format shouldn’t be a preference. It decides what your show proves about you and how much control you keep over your own schedule.

In this episode, I walk through the main podcast formats and focus on the two most common choices: solo and interview. I cover the real cost of each, three reasons people choose interviews that don’t really hold up, and the one good reason that does. I also share how a coach I worked with combined solo and interview episodes to match her purpose, and why I chose a solo format for this season of Podcast Beacon.

If you haven't picked your format yet, or you're questioning the one you started with, this episode will help you decide based on your purpose.

👉 Download your free Podcast Clarity Blueprint to track every decision you make this season with me: https://harbour32.kit.com/podcastclarityblueprint

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ABOUT ME:

Hi, I’m Imogen Jones 👋🏼, a podcast strategist who works with subject matter experts to develop and launch a show which excites them, is powerful for their listeners, fun to deliver, and focused on reaching more of their ideal people.

With two decades of human-centered work, I am highly tuned to supporting hosts to embrace their unique gifts, strengthen their voice and understand their expertise from their listeners’ viewpoint.

I co-run a strategic consultant-led agency, Harbour 32, with my talented friend Shelley Rostlund, where we focus on personal brand strategy and podcast shows for subject matter experts.

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All episodes are video recorded and can be watched on my website in the show notes at www.imogenjones.co.uk or on YouTube.