Antoinette Raymond is an Organisational Psychologist who helps senior leaders deliver ambitious transformation projects. She is founder and Managing Director of Saker Lynd & Co.

Antoinette has re-engineered and advised some of the world’s most recognisable multinational corporations, healthcare networks, and non-profits, including Unilever, Dell, Microsoft and WPP.

She shares how to get leaders and organisations on board to deliver ambitious visions, drawing on insights from her brilliant book 'Tits up and what's your point?'

James Pattinson is the host of the Ways Forward Podcast and Founder of The Strategy Shop, where he helps senior leaders identify and deliver opportunities for brand-led growth.

Ritchie Mehta is the Founder of CLIMB and one of the UK's leading champions of talent development and inclusion within the marketing industry. He has built award-winning programmes that have connected over 150 senior leaders with more than 3,000 young people from diverse and underrepresented backgrounds.

An Honorary Fellow of Cambridge Judge Business School and Fellow of The Marketing Society, Ritchie brings a career spanning academia, industry and entrepreneurship, including senior roles at Oxford University Press and work with FTSE 100 companies. He is also Co-Founder of The Places We'll Go Show, one of the world's top marketing podcasts.

His book, CLIMB, draws on over 200 conversations with industry leaders to decode what it takes to build a fulfilling, successful career. Known for bringing people together and unlocking collective intelligence, Ritchie blends strategic insight, practical wisdom and a passion for social mobility.

Interviewed by James Pattinson, Founder of the Strategy Shop and host of the Ways Forward podcast.

Sarah Batters is one of football's most forward-thinking commercial leaders. She shares her insights into leadership, brand building and taking risks.

As Managing Director of London City Lionesses, Sarah helped establish the independent club and win promotion to the Women’s Super League within twelve months. During her tenure, average attendances rose by over 600% and season-ticket numbers by over 1,000%. She also serves as a Kick It Out trustee, advancing inclusion across football.

Prior to this Sarah held senior marketing and partnership roles at Premier League clubs Brighton & Hove Albion and Southampton FC, later becoming Director of Global Pay-to-Play Football Schools at City Football Group.

Sarah started her career at Procter & Gamble and has also worked in technology and media.

The Ways Forward Podcast is hosted by James Pattinson, a global brand advisor and founder of The Strategy Shop.