📲 Special thanks to our guest: Rusty Burnside

Be sure to check them out if you need help scaling your business!

Website: https://rustyburnside.com/Instagram: https://www.instagram.com/coachrustyb/

Facebook: https://www.facebook.com/coachrustyburnside/

Why do some businesses break through while others stay stuck? Business growth specialist Rusty Burnside joins Utah Daily to break down the pipeline strategies, hiring decisions, systems, and mindset needed to scale a business.

Rusty shares his Four Levers to Eight Figures framework and explains why your pipeline may matter more than perfecting your product, how to know what marketing is actually working, and why growing a company eventually requires giving up control.

They also dig into hiring the right people, motivating employees beyond a paycheck, building processes, creating a strong business network, and the three things every company must continually do: get work, do work, and fund work.

If you're building a business and trying to figure out what is actually holding back your next stage of growth, this conversation gives you a simple framework for identifying it.

Subscribe for more conversations with entrepreneurs, business owners, and leaders building companies in Utah and beyond.

00:04 Rusty Burnside on Building and Scaling Businesses

09:00 How to Know Which Marketing Strategies Actually Work

11:19 Why Search Traffic Can Beat Social Media

14:12 Lever 1: Your Reason Has to Be Big Enough

17:19 Lever 2: Validation, Pipeline, and Growth

24:08 How to Motivate Employees Beyond a Paycheck

29:42 Lever 3: Get Work, Do Work, Fund Work

37:01 Lever 4: Learning to Champion the Hard

41:58 Why the Right Business Relationships Change Everything

48:50 If You Don’t Ask, the Answer Is Always No🙌Big thanks to Utah Podcast Studio for filming! If you have a podcast (or any content) that you need filmed, be sure to check them out!https://utahpodcaststudio.com/

Host Skylar Bytendorp interviews Utah therapist April O’neill about what led her to therapy, her MSW from the University of Utah (2017), and building her own practice after Utah’s licensing requirements. April shares past experience working in prisons and with criminal-justice-involved clients, including people with sex offense convictions, and her current focus on anxiety and OCD. They discuss reasons anxiety has risen, including post-COVID changes and ideas from The Anxious Generation about kids’ internet access, overprotection, smartphones, and social media. April explains acceptance and commitment therapy, emphasizing clarifying core values, finding meaning, and using “defusion” to create distance from negative thoughts. She recommends books (The Psychology of Money, A Liberated Mind, Spark, and The Read-Aloud Handbook), compares reading formats, and outlines mental health harms (too much social media, lack of purpose, victim mentality) and helpful practices (walks, thought defusion, reading/quiet hobbies and connection).

00:34 Why She Became a Therapist

04:17 Why Anxiety Is Rising

06:42 Kids and Smartphones

08:27 ACT and Core Values

18:48 Social Media and Attention

21:06 Building a Reading Habit

23:59 Starting Therapy Fears

24:31 Finding the Right Therapist

26:20 Top Mental Health Threats

29:00 Small Habits Build Change

30:34 Social Media and Connection

36:42 ACT Diffusion Skills

39:47 Reading and Quiet Hobbies

📲 Special thanks to our guest: April O'neillBe sure to check them out on:Instagram: @theantioptimisttherapistYoutube: ⁨@theantioptimisttherapist⁩ Website: https://seconddraftpsychotherapy.com/🙌Big thanks to Utah Podcast Studio for filming! If you have a podcast (or any content) that you need filmed, be sure to check them out!https://utahpodcaststudio.com/

📲 Special thanks to our guest: Johnny Jon Jon JohnsonBe sure to check them out on Instagram: @johnnyjohnsonrealestate🙌Big thanks to Utah Podcast Studio for filming! If you have a podcast (or any content) that you need filmed, be sure to check them out!https://utahpodcaststudio.com/ Johnny John John Johnson says his full name helped him get an interview with the Warriors, where he worked about nine years. Johnny shares growing up in San Jose and a split childhood after his mom moved to Montana, leaving home at 16 due to an abusive alcoholic father, and learning resilience through adversity. He discusses playing elite youth soccer, a basketball injury that pushed him into coaching, and later working intensely across coaching, real estate investing, and training businesses while avoiding alcohol and drugs. He emphasizes mentorship (including time with John Maxwell and lessons from Coach K), building culture and trust in leadership, “feeding your mind” through routines, podcasts, books, journaling, and limiting dopamine-driven social media. He also addresses purpose, recommending networking, therapy, and clarifying values, and describes recent hardships restarting in Utah and facing back surgery.00:00 Meet the Host and Guest00:36 The Name That Got Him Hired02:26 Family Roots Behind the Name03:53 Growing Up Bay Area to Montana05:20 Sports, Injury, and Coaching Path06:23 Real Estate Hustle and Work Ethic07:56 Process Over Results Mindset09:10 Mentorship Lessons from Greats11:49 Money Skills and Early Work Values13:53 Education, Careers, and Relationships16:56 Feeding Your Mind in a Digital World21:45 Routines, Dopamine, and Avoidance22:30 Night Routine Reset23:17 Social Media Junk Food25:07 Addiction and Procrastination27:16 Replace Scrolling With Nature27:54 75 Hard Morning Walks28:51 Time Excuses and The Switch30:44 Grace and Small Wins31:48 Finding Purpose and Direction32:40 Hard Seasons and Therapy Tools41:03 Values Work and Realistic Goals42:41 Get Help and Break Cycles43:15 Podcasts and Farewell