📲 Special thanks to our guest: Rusty Burnside

Be sure to check them out if you need help scaling your business!

Website: https://rustyburnside.com/Instagram: https://www.instagram.com/coachrustyb/

Facebook: https://www.facebook.com/coachrustyburnside/

Why do some businesses break through while others stay stuck? Business growth specialist Rusty Burnside joins Utah Daily to break down the pipeline strategies, hiring decisions, systems, and mindset needed to scale a business.

Rusty shares his Four Levers to Eight Figures framework and explains why your pipeline may matter more than perfecting your product, how to know what marketing is actually working, and why growing a company eventually requires giving up control.

They also dig into hiring the right people, motivating employees beyond a paycheck, building processes, creating a strong business network, and the three things every company must continually do: get work, do work, and fund work.

If you're building a business and trying to figure out what is actually holding back your next stage of growth, this conversation gives you a simple framework for identifying it.

Subscribe for more conversations with entrepreneurs, business owners, and leaders building companies in Utah and beyond.

00:04 Rusty Burnside on Building and Scaling Businesses

09:00 How to Know Which Marketing Strategies Actually Work

11:19 Why Search Traffic Can Beat Social Media

14:12 Lever 1: Your Reason Has to Be Big Enough

17:19 Lever 2: Validation, Pipeline, and Growth

24:08 How to Motivate Employees Beyond a Paycheck

29:42 Lever 3: Get Work, Do Work, Fund Work

37:01 Lever 4: Learning to Champion the Hard

41:58 Why the Right Business Relationships Change Everything

48:50 If You Don’t Ask, the Answer Is Always No🙌Big thanks to Utah Podcast Studio for filming! If you have a podcast (or any content) that you need filmed, be sure to check them out!https://utahpodcaststudio.com/