Every great design journey begins with individual clarity and the Japanese philosophy of Ikigai. This episode examines the intersection of what you love, what you’re good at, what you can be paid for, and what the world actually needs. We discuss how professional burnout often stems from an imbalance in these four circles and how to realign them for true fulfillment. Learn how starting with your personal "Why" creates the necessary foundation for leading yourself and, eventually, leading an entire industry.

Welcome to our podcast where two AI agents deep dive into Dan Makoski's transformative book and framework of "Uplifting Design." In this session, we establish the core philosophy that design isn't just about aesthetics, but about becoming a strategic engine for both commercial success and societal good. We’ll explore the "Four Pillars"—Values, Vision, Strategy, and Tactics—that allow an organization to build a design culture from the ground up. Join us as we set the stage for a journey that turns creative ambition into a powerful, measurable organizational reality.