Our Season Finale is finally here, and we're wrapping up an incredible season with a conversation that has become synonymous with the festive season in Nigeria and beyond—Detty December.

What began as a playful phrase has evolved into one of Africa's most powerful cultural and economic phenomena. But how did it happen? And what lessons can businesses, entrepreneurs, marketers, policymakers, and innovators learn from it?

Hosts Temi Akinsanya and Tobi Hamilton are joined by Tolulope Fasanya, Head of Research at Nairametrics, for a fascinating conversation that goes beyond the parties and nightlife to examine the business behind the buzz.

In this episode, we explore:

• How Detty December evolved from a catchy phrase into a global cultural movement.
• The power of positioning and storytelling in creating mainstream phenomena.
• The economic impact of Detty December on tourism, hospitality, entertainment, aviation, transportation, real estate, and other sectors.
• Its contribution to Nigeria's GDP and broader socio-economic influence.
• Why brands, governments, and entrepreneurs should pay attention to cultural trends.
• What Detty December teaches us about building movements that create lasting economic value.

More importantly, this episode challenges you to think differently.

Every global movement starts somewhere. A simple phrase, an idea, or a single event can grow into something that shapes culture, creates industries, influences economies, and becomes part of everyday language. Detty December is proof of that transformation.

Watch, learn, and join the conversation.

Stay connected with us

:Instagram: @totallyonbrandpod

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Email: ⁠⁠totallyonbrand@gmail.com⁠⁠

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Connect With the Hosts:

Tobi: @misshamilton

Temi: @temimakinsanya

In this episode of Totally On Brand, hosts Temi Akisanya and Tobi Hamilton sit down with Addy Awofisayo, a creative economy strategist, for an insightful conversation on what it truly means to lead in today's creative economy.

As the creative industry continues to shape culture, influence consumer behaviour, and drive economic growth, leadership requires more than expertise—it demands resilience, strategic thinking, and the ability to inspire innovation in highly competitive environments.

Drawing from her leadership journey, Addy shares candid insights into the realities of being a female executive in the creative economy, the challenges of leading diverse teams, making high-impact decisions, navigating career growth, and sustaining excellence in one of the world's most dynamic industries.

In this episode, we explore:

• What it means to be a leader and executive in the creative economy
• The unique leadership struggles women face in competitive industries
• How the creative economy influences culture and shapes the future of business
• Building influence, credibility, and resilience as a leader
• Practical lessons on career growth, leadership, and long-term success

Don't forget to Like, Comment, Subscribe, and Share this episode with someone building a career in the creative economy. Watch, share, like and subscribe.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠totallyonbrand@gmail.com⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Connect With the Hosts:

Tobi: @misshamilton

Temi: @temimakinsanya

This week, Temi and Tobi are talking about one of the most important conversations in marketing, business, and culture today: The Illusion of Inclusion — Who Actually Gets Access?

We talk a lot about inclusion, but who actually gets access?

Who gets the invitation?

Who gets the recommendation?

Who gets the seat at the table?

In this episode of Totally On Brand, we unpack the gap between visible inclusion and real opportunity. From awards and fellowships to themed campaigns and recognition platforms, we ask the difficult questions: Are opportunities really based on merit, or are they shaped by visibility, PR, and the right networks?

We explore why representation doesn't always translate into funding, growth, influence, or meaningful advancement—and what genuine access should actually look like.

If you've ever wondered who gets chosen, why some people seem to move ahead faster than others, or whether inclusion has become more performative than impactful, this conversation is for you.

Watch, share, like and subscribe.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠totallyonbrand@gmail.com⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Connect With the Hosts:

Tobi: @misshamilton

Temi: @temimakinsanya