In this episode of Totally On Brand, hosts Temi Akisanya and Tobi Hamilton sit down with Addy Awofisayo, a creative economy strategist, for an insightful conversation on what it truly means to lead in today's creative economy.

As the creative industry continues to shape culture, influence consumer behaviour, and drive economic growth, leadership requires more than expertise—it demands resilience, strategic thinking, and the ability to inspire innovation in highly competitive environments.

Drawing from her leadership journey, Addy shares candid insights into the realities of being a female executive in the creative economy, the challenges of leading diverse teams, making high-impact decisions, navigating career growth, and sustaining excellence in one of the world's most dynamic industries.

In this episode, we explore:

• What it means to be a leader and executive in the creative economy
• The unique leadership struggles women face in competitive industries
• How the creative economy influences culture and shapes the future of business
• Building influence, credibility, and resilience as a leader
• Practical lessons on career growth, leadership, and long-term success

Don't forget to Like, Comment, Subscribe, and Share this episode with someone building a career in the creative economy. Watch, share, like and subscribe.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠totallyonbrand@gmail.com⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Connect With the Hosts:

Tobi: @misshamilton

Temi: @temimakinsanya