To The Point copertina

To The Point

To The Point

Di: Crux KC
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A proposito di questo titolo
 To The Point is a monthly podcast produced by Crux, the un-agency that fuels business growth. Our podcast features exclusive interviews with successful business leaders across the country to highlight the entrepreneurial spirit and share how marketing can transform an organization. Through thought-provoking conversations that get to crux of it, we’re helping businesses elevate their brand and amplify their mission.© 2026 To The Point Economia Marketing Marketing e vendite
Episodi
  • Taking Your Game to the Next Level - Brian Morris | Chief Executive Officer at SkillPath

    Taking Your Game to the Next Level - Brian Morris | Chief Executive Officer at SkillPath
    Oct 29 2026

    What does meaningful professional training look like in the workplace?

    On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks with Brian Morris, the Chief Executive Officer at SkillPath, about how his unconventional career path shaped his leadership philosophy and how AI, generational differences, and evolving workplace needs are changing employee training and development.

    As a former collegiate athlete, Brian understands how refining skills and teamwork can elevate the performance of an entire group, and he brings that mindset to the trainings SkillPath develops to help businesses achieve their goals sooner.

    Get to the point with us on the last Tuesday of each month!

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    25 min
  • Changing the Perception and Paradigm of a Profession - Melissa Mahoney | Chief Executive Officer at the International Association of Administrative Professionals

    Changing the Perception and Paradigm of a Profession - Melissa Mahoney | Chief Executive Officer at the International Association of Administrative Professionals
    Aug 25 2026

    Could the resource your company needs to drive greater profit already be supporting the C-suite? On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks with Melissa Mahoney, CAE, the Chief Executive Officer at the International Association of Administrative Professionals, about the perception most executives have about role of admins and how admins can be true strategic partners to executives. With a background that began in elementary education, Mel went from working as an administrative assistant herself to being the CEO of an international professional organization focused on advancing the perception of that role.

    Get to the point with us on the last Tuesday of each month!

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    22 min
  • Making Marketing Make Sense - Becky Schieber | VP of Marketing and Fractional CMO at Crux

    Making Marketing Make Sense - Becky Schieber | VP of Marketing and Fractional CMO at Crux
    Jul 28 2026

    In marketing, you can have the right people and still get the wrong results. On this episode of To the Point, Ethan Whitehill, President & CSO of Crux, talks with Becky Schieber, VP of Marketing and fractional CMO at Crux, to break down why the best marketing starts with clarity. Drawing on her background in journalism, donor development, and brand strategy, Becky explains how authentic storytelling, strong relationships and integrated strategies help organizations move beyond reactive marketing to create a cohesive vision that actually provides real results.


    Get to the point with us on the last Tuesday of each month!

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    15 min
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