Time Tracking for Therapists: What Two Weeks Showed Me
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If you have ADHD, hyperfocus can make you feel like you are working at top speed right up until you notice that a task you expected to take 15 minutes took 90, and that is what led me to start time tracking for therapists' businesses (my own, in this case) with a simple Google Sheet two weeks ago, logging a start time, a stop time and what I was doing each time. On day 15, with 202 lines in the sheet, I asked AI to analyse it so I could see where the efficiency leaks in my private practice business were hiding.
What came back is a useful look at how to use AI as a thinking partner, because it surfaced patterns I could not see on my own. It found a polish loop, where I kept regenerating images, redesigning resources and iterating a YouTube title across five or six prompts when the output was already usable. It found over-responsibility with clients, where I assumed people had already used the client resource library I built for them and none of the clients asking for resources had opened it. It found tool and context switching across Loom, GarageBand, YouTube, Skool, Stripe, ThriveCart and several AI tools within single mornings, and a lesson column with roughly 30 follow-ups and not one of them ticked. It also showed my Monday emails average 66 minutes even though they are short, and that Money Monday takes hours when income arrives through several different platforms.
The recommendations are ones you can borrow for your own Google Sheets time tracker, including a 45 minute cap on any asset so you ship it at 80%, a hard stop after two corrections with any AI tool, checking Voxer and Messenger once a day, and sending clients to the library first. There were quick wins too, such as three Etsy promotions in under five minutes, and templates and show notes that now take under a minute.
Along the way I share why AI has replaced most of my Canva use (from around 90% down to about 10%), why I am redesigning how I offer Voxer support to new clients, and the second Google Chrome extension I finished this week.
The basic blank Google Sheet I used is in the show notes of a recent episode, a few episodes back, with the links at the top.
If you want to learn how to use AI in your practice, come and say g'day in the AI for Therapists Hub, where you can start free for 7 days and then it is A$7 a month, with the price rising as the membership grows: https://www.skool.com/brooklyn/about
If you would like business mentoring for therapists in Australia, or help with your website, you can find me at https://brooklynstorme.com
Keywords used: time tracking for therapists, how to track your time in private practice, private practice efficiency, how to use AI as a thinking partner, AI for therapists, ADHD hyperfocus in business, perfectionism in private practice, Google Sheets time tracker, client resource library for therapists, business mentoring for therapists in Australia
Mini FAQ:
Q: How do you track your time in private practice? A: Keep a simple Google Sheet with a start time, a stop time and what you were doing, then add a reflection column and a lesson column, and after two weeks you will have enough lines for AI to analyse.
Q: How can AI help you find inefficiencies in your business? A: Give it your logged tasks and ask it to look for patterns, because mine found a polish loop, over-responsibility with clients and constant switching between tools that I could not see myself.
Q: What is a polish loop? A: It is when you keep refining something that is already usable, such as regenerating images, redesigning a resource or rewriting a YouTube title across five or six prompts.
Q: How do you stop perfectionism slowing you down in private practice? A: Set a 45 minute cap on any asset and ship it at 80%, and walk away from any AI tool that has not got it right after two corrections.
Q: Why do tasks take longer than expected with ADHD hyperfocus? A: In my experience hyperfocus makes you feel like you are working fast, yet logging start and stop times showed a 15 minute task had taken me 90.