The operators edge copertina

The operators edge

The operators edge

Di: 253 Media
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This podcast series provides practical, real-world insights on scaling digital businesses and adapting to major marketing shifts.© 2026 253 Media Economia Gestione e leadership Leadership Marketing Marketing e vendite
  • What's coming in episode 3
    Aug 4 2026

    In this episode we talk about attribution, where to allocate your budget and how search is shifting.

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    1 min
  • From Vanity Metrics to Real Revenue: The In-House Digital Playbook
    Jul 29 2026

    The hosts break down common early pitfalls, such as outsourcing execution before understanding channel mechanics, tracking vanity metrics instead of revenue, and spreading small teams across too many channels at once. They outline concrete strategies for briefing, evaluating, and holding external vendors accountable, alongside an honest breakdown of core growth channels including SEO, paid search, paid social, email, and Answer Engine Optimization (AEO.

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    46 min
  • Whats coming in Episode 2
    Jul 28 2026

    An introduction to episode 2 laying out what all gets discussed.

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    1 min
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