Episodi

  • Your First Job: Navigating the Path to an Academic or Industry Role (Assoc. Prof. Benedetta Crisafulli)
    Oct 10 2025

    Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.

    When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!

    Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!

    Luckily, she carefully curates her story and allows us to learn from success.

    Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.

    Still, early in her career, I will follow Benedetta’s research for years.

    So, without further ado – Benedetta Crisafulli!
    ———————————

    Season 3 Episode 3

    Guest Profile
    Associate Professor Benedetta Crisafulli
    Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
    Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli

    Host Profile
    Dr Zac Anesbury
    Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
    Twitter/X: https://twitter.com/ZacAnesbury
    LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
    Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

    Support the show

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    9 min
  • Your Next Favorite Read: Expert Book Recommendations (Assoc. Prof. Benedetta Crisafulli)
    Oct 5 2025

    Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.

    When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!

    Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!

    Luckily, she carefully curates her story and allows us to learn from success.

    Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.

    Still, early in her career, I will follow Benedetta’s research for years.

    So, without further ado – Benedetta Crisafulli!
    ———————————

    Season 3 Episode 3

    Guest Profile
    Associate Professor Benedetta Crisafulli
    Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
    Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli

    Host Profile
    Dr Zac Anesbury
    Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
    Twitter/X: https://twitter.com/ZacAnesbury
    LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
    Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

    Support the show

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    5 min
  • Competence is power: How digital influencers impact buying decisions in B2B markets (Assoc. Prof. Benedetta Crisafulli)
    Sep 30 2025

    Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.

    When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!

    Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!

    Luckily, she carefully curates her story and allows us to learn from success.

    Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.

    Still, early in her career, I will follow Benedetta’s research for years.

    So, without further ado – Benedetta Crisafulli!
    ———————————

    Season 3 Episode 3

    Guest Profile
    Associate Professor Benedetta Crisafulli
    Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
    Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli

    Host Profile
    Dr Zac Anesbury
    Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
    Twitter/X: https://twitter.com/ZacAnesbury
    LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
    Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

    Support the show

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    31 min
  • From Leadership to Promotion: The Pathway to Career Advancement (Assoc. Prof. Benedetta Crisafulli)
    Sep 25 2025

    Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.

    When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!

    Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!

    Luckily, she carefully curates her story and allows us to learn from success.

    Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.

    Still, early in her career, I will follow Benedetta’s research for years.

    So, without further ado – Benedetta Crisafulli!
    ———————————

    Season 3 Episode 3

    Guest Profile
    Associate Professor Benedetta Crisafulli
    Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
    Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli

    Host Profile
    Dr Zac Anesbury
    Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
    Twitter/X: https://twitter.com/ZacAnesbury
    LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
    Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

    Support the show

    Mostra di più Mostra meno
    10 min
  • From Leadership to Promotion: The Pathway to Career Advancement (Assoc. Prof. Benedetta Crisafulli)
    Sep 20 2025

    Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.

    When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!

    Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!

    Luckily, she carefully curates her story and allows us to learn from success.

    Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.

    Still, early in her career, I will follow Benedetta’s research for years.

    So, without further ado – Benedetta Crisafulli!
    ———————————

    Season 3 Episode 3

    Guest Profile
    Associate Professor Benedetta Crisafulli
    Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
    Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli

    Host Profile
    Dr Zac Anesbury
    Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
    Twitter/X: https://twitter.com/ZacAnesbury
    LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
    Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

    Support the show

    Mostra di più Mostra meno
    13 min
  • The Power of Mentorship: Transformative Advice from Top Mentors (Assoc. Prof. Benedetta Crisafulli)
    Sep 15 2025

    Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.

    When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!

    Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!

    Luckily, she carefully curates her story and allows us to learn from success.

    Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.

    Still, early in her career, I will follow Benedetta’s research for years.

    So, without further ado – Benedetta Crisafulli!
    ———————————

    Season 3 Episode 3

    Guest Profile
    Associate Professor Benedetta Crisafulli
    Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
    Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli

    Host Profile
    Dr Zac Anesbury
    Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
    Twitter/X: https://twitter.com/ZacAnesbury
    LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
    Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

    Support the show

    Mostra di più Mostra meno
    10 min
  • How to Juggle Industry and Academic Responsibilities Effectively (Assoc. Prof. Benedetta Crisafulli)
    Sep 10 2025

    Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.

    When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!

    Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!

    Luckily, she carefully curates her story and allows us to learn from success.

    Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.

    Still, early in her career, I will follow Benedetta’s research for years.

    So, without further ado – Benedetta Crisafulli!
    ———————————

    Season 3 Episode 3

    Guest Profile
    Associate Professor Benedetta Crisafulli
    Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
    Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli

    Host Profile
    Dr Zac Anesbury
    Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
    Twitter/X: https://twitter.com/ZacAnesbury
    LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
    Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

    Support the show

    Mostra di più Mostra meno
    9 min
  • Thesis Proposal vs. Thesis Completion: Which is Harder? (Assoc. Prof. Benedetta Crisafulli)
    Sep 5 2025

    Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.

    When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!

    Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!

    Luckily, she carefully curates her story and allows us to learn from success.

    Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.

    Still, early in her career, I will follow Benedetta’s research for years.

    So, without further ado – Benedetta Crisafulli!
    ———————————

    Season 3 Episode 3

    Guest Profile
    Associate Professor Benedetta Crisafulli
    Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
    Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli

    Host Profile
    Dr Zac Anesbury
    Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
    Twitter/X: https://twitter.com/ZacAnesbury
    LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
    Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

    Support the show

    Mostra di più Mostra meno
    19 min