Joey Cantrell bought a used multi-rip before he had a building to put it in or the three phase power to run it. He drove to Tennessee, hauled it home in a 12 foot dump trailer, and figured out the rest after.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Joey Cantrell of Longshot Premium Hardwoods in Oklahoma. Joey spent his career in steel manufacturing until a divorce ended that job and he had to start over at 40. He started a tree service on a whim, told his crew he wanted a sawmill, and bought a kiln right after. Within a few years the small hydraulic mill gave way to a bigger diesel one, because the eastern red cedar around him is everywhere and only pays at volume.

You'll hear why cedar became the surprise backbone of a business with hardwoods in its name: it sells green, so it turns over fast instead of sitting in stickered stacks. Joey still mills walnut, pecan and post oak, buying from loggers who call him when they have the right log. He talks about leaning on word of mouth until he was sure he could deliver, hiring a 21 year old to set up his CRM, and sending full kiln loads to a table builder nearby to sell on consignment. His bigger idea is a shared inventory network, so every sawmill owner in it knows what the others have in stock.

Rising costs are what keep him up at night, so the question is always how to produce more with what he already owns. A test run of 20 cedar logs took two hours on the sawmill, and he expects the multi-rip to handle the same cants in about eight minutes. Now the work is feeding it. The conversation closes on why he charges $250 an hour for custom milling and asks for photos first, and on the time he loses handling and rehandling heavy lumber.

Chapters 00:00 Buying a Used Multi-Rip Before He Had Power for It 03:21 Starting Over at 40 With a Tree Service and a Sawmill 04:40 Eastern Red Cedar and Selling Lumber Green 08:13 Walnut, Pecan and Post Oak From Local Logs 12:04 Marketing, a CRM and a Network of Sawmills 22:30 Rising Costs and Feeding the Multi-Rip 32:32 Why He Charges $250 an Hour for Custom Milling

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Joey and Longshot Premium Hardwoods at: https://longshothardwoods.com/ https://www.instagram.com/longshot_hardwoods_texoma/

Our most listened episode on Spotify in 2025 is back. Nick Mooers rode the pandemic boom in home renovation into real growth at Maverick Sawmill, built a reputation on oversized walnut, and split the business evenly between raw and finished products.

In this throwback episode of the Woodpreneur Podcast, hosts Steve Larosiliere and Jennifer Alger sit down with Nick Mooers of Maverick Sawmill, a sawmill that specializes in oversized walnut pieces. Nick walks through how demand surged as homeowners poured money into renovations, the projects that came with it, including a massive walnut table, and why he started building a new shop to run the operation more efficiently.

You'll hear how Nick thinks about leadership, team dynamics and building relationships, and how he keeps the 50/50 balance between raw material and finished pieces. He talks through the machinery he invested in to make the sawmill more efficient, the challenges of moving into the new shop, and the trends he was watching, from epoxy projects to home and garden shows.

The conversation closes on how a sawmill markets high-end builds, and why relationships carry so much weight when you sell into the luxury market.

Chapters 00:00 Inside Maverick Sawmill 01:00 How the Pandemic Grew the Business 02:40 A Massive Walnut Table and a New Shop 05:19 What Makes the Operation Work 09:51 Leadership, Team and Industry Trends 13:12 Balancing Raw and Finished Products and Investing in Machinery 19:01 Moving, Future Plans and Marketing High-End Builds

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Nick and Maverick Sawmill at: https://www.instagram.com/mavericksawmill/

One figured redwood log, six feet across and solid to the core, could pay for an entire sawmill. That math is why Steven Crowningshield bought a band mill that cuts six foot eight wide, after years of slabbing with a chainsaw mill that turned half an inch of every cut into sawdust.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Steven Crowningshield of California Redwood Company, who has spent more than 30 years milling almost nothing but salvaged redwood on the California coast. His father ran the first Alaskan sawmill on that coast in 1972, and Steven learned the trade in the woods beside him. In the 1990s they pulled sinker logs off the river bottom with scuba gear, barges and winches, until a legal challenge to their permits shut it down. Today he salvages buckskins, the old growth cores loggers left behind on private land.

You'll hear why he moved his operation onto a shared compound where several sawmill operators, a planer molder and a wide belt sander sit on one property, and why he set his own mill to cut forty foot timbers. He also explains the niche he has worked for almost twenty years: sinker redwood tonewood, stained purple, yellow and pink by river minerals and, he says, better voiced for it. Now he wants his best pieces going to small guitar builders instead of mass production.

Steven is open about the hard years too, from paying an accountant thousands of dollars after 2008 to learn he had lost money, to a decade of furniture and a gallery that covered the rent but not his time. Marketing is the challenge now. He has old growth inventory most buyers don't know exists, and ad spend that brought him almost nothing. The conversation closes on what he calls red gold, and on his favorite part of running a sawmill: watching a client see the finished piece.

Chapters 00:00 Growing Up Around His Father's Alaskan Sawmill 01:21 Pulling Sinker Redwood Logs Off the River Bottom 04:24 Salvaging Old Growth Redwood Left Behind on Private Land 05:26 Why He Bought a Sawmill That Cuts Six Foot Eight Wide 11:52 Sinker Redwood Tonewood for Guitar Builders 22:41 Losing Money After 2008 and Ten Years of Furniture 25:35 Marketing Old Growth Redwood to the Right Buyers

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Steven and California Redwood Company at: https://californiaredwoodcompany.com/ https://www.instagram.com/californiaredwoodco/

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Cathy Cohne, fifth generation at Melrose Lumber Co. in Austin, New York. The company was founded in 1922 by Cathy's great-great-grandfather, and when he passed away early, his wife, a Russian immigrant with no English, stepped in and kept the doors open during the Depression. That grit runs through the whole story. The family later operated Manhattan Lumber Company in the city before New York's Urban Renewal program purchased the location, and a fire in the 1960s forced a move from the Melrose section of the Bronx to where they are today.

Cathy grew up in the business. If she wasn't in school, she was stocking shelves, helping customers, and making sure everything looked right. She went on to earn a business degree with a minor in marketing and later an MBA, always with the family business in the back of her mind. After COVID, she stepped fully into a leadership role alongside her dad, and the two manage the operation together with her mom handling the books.

Melrose Lumber Co. is about 70 percent lumber and the rest hardware, essentially a miniature home center. They carry plywood, dimensional lumber, Douglas fir, pressure treated, cedar, PSLs, LVLs, and a full hardware selection. Cathy walks through the realities of sourcing from major suppliers, fielding quotes by phone and email, and competing with the big box stores on price while offering something they never will: real customer service and a personal touch.

A big chunk of the conversation centers on marketing and staying current. Cathy launched an e-commerce website in October and has been working with a media company on SEO for about a decade. The data from those efforts is already shaping how she runs the physical store. When analytics showed that walking sticks were the number one search keyword, she stuffed the rack full and let foot traffic do the rest. She also talks about the early days of AI-generated quoting, her hesitation to give up control, and how ChatGPT started sending brand new customers through her door during an ice dam season.

The conversation touches on COVID-era challenges, the shift from cedar everything to more economical Douglas fir as budgets tightened, fuel surcharges driving up order minimums, and the balancing act of inventory management when you refuse to run out but also refuse to overstock. Cathy's philosophy is simple: stay organized, stay efficient, and listen to what customers are actually asking for.

Tune in, be inspired, and don't forget to follow the Woodpreneur Podcast. New episodes drop every Thursday morning wherever you consume your podcasts.

00:00 A Russian Immigrant Runs a Lumber Company in the 1930s

05:10 What Melrose Lumber Co. Carries and How They Source It

09:36 Launching the E-Commerce Store and Navigating AI

18:23 Lumber Trends, Cedar to Douglas Fir, and Economic Shifts

22:06 Education, Family, and Choosing the Business

27:55 Tariffs, Fuel Surcharges, and Adapting to Rising Costs

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Cathy at:

www.melroselumber.com

https://www.instagram.com/melroselumberco/

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Chris Bingaman, CEO of Bingaman & Son Lumber. The company traces back to Chris's grandfather, who logged with horses, hauled timber by truck to local sawmills, and eventually started finding new markets when the coal mine prop business dried up. Chris's father joined in, they incorporated in 1968, and today the operation spans five locations with three sawmills, though 80 percent of their lumber still comes from outside mills. It is a processing and distribution business at its core, built on relationships.

Chris has been part of it since he was five years old, riding along in the truck while his dad spent six or seven hours hand-grading and hand-loading lumber at sawmills that did not even own a forklift. Every summer growing up, he worked in the company. He wanted to go to the swimming pool. His dad had other plans. That early training in work ethic and lumber grading set the foundation for everything that followed.

The conversation digs into how the hardwood lumber industry has contracted and what Bingaman & Son Lumber has done to stay relevant. Chris talks about the 2008 recession as a turning point that forced the company to diversify its product offering, become nimble, and develop deep strategic partnerships with customers. More recently, they invested in a computerized grading system that processes 60 to 70 boards per minute, work that previously required three people. The system has been running about five months, and the results have been significant, though it came with more debt than they are comfortable carrying.

Chris also opens up about succession planning. His father went through the painful experience of buying the company back from an estate after Chris's grandfather died suddenly, and that lesson drove decades of intentional estate planning. Chris has four daughters, and when none pursued the business full time, he transitioned the presidency to a long-tenured CFO who had been groomed for the role with the help of an advisory board. Meanwhile, an ESOP launched around 2006 now gives employees 35 percent ownership, with flexibility to go either direction in the future.

The broader industry discussion covers tariffs, export markets (25 to 30 percent of volume), the growing threat of synthetic substitutes for wood, and a proposed tax incentive through the National Hardwood Lumber Association that would give homebuyers a deduction for using hardwoods. Chris also touches on mass timber research for low-grade species, biofuels as an outlet for junk wood, and the connection between healthy markets and healthy forests. His message is clear: without demand for wood, there is no economic reason to manage the resource, and unmanaged forests suffer.

Chapters

00:00 From Horse Logging to Hardwood Processing

08:36 Family Business, Succession, and the ESOP

16:25 Navigating the Hardwood Market Contraction

21:03 Computerized Grading: 60 Boards a Minute

24:01 Tariffs, Exports, and Staying Nimble

28:05 Forest Health, Substitutes, and the Case for Real Wood

32:06 Thermally Modified Wood and the Architect Community

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at:

Instagram: https://www.instagram.com/sawmillsnearme/

Facebook: https://www.facebook.com/woodpreneurnetwork/

Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork

Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Chris at:

https://bingamanlumber.com/

https://www.instagram.com/bingaman.lumber/

https://www.linkedin.com/in/chris-bingaman-391630b/

Twice in close to two decades of building an industry that barely existed, Dwayne Sperber has come near to walking away. Both times the phone rang. The second time was the morning he recorded this episode, when a project shifted against him and the call that came in was Jennifer asking him onto the show. What we're doing together is meaningful, he says, and that idea carries the whole conversation.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dwayne Sperber of Wudeward Urban Forest Products, a founding member of the Urban Wood Network and one of the earliest advocates for urban wood in the Midwest. Dwayne grew up on a farm in central Missouri and was working a corporate job at Ford Motor Company when a Chicago Tribune article about an arborist salvaging removed trees stopped him cold. Three days later he was standing in front of the man from the article.

He went from commissioned furniture maker to partnership with a sawmill that agreed to take the entire production of a tree removal, and he did it without ever writing a business plan. Then a general contractor chewed him out on an otherwise done deal, refusing to put his name on a project using a material he had never heard of. That rejection convinced Dwayne the wood needed standards behind it, which led to Wisconsin Urban Wood, a multi-state US Forest Service project, the Urban Wood Network, and the USRW certification work he does today.

You'll also hear the business model he calls suits to boots, why a first order can take three to five years, and how more than 40,000 board feet of his lumber ended up in the highest visibility areas of the Fiserv Forum. Dwayne closes with the one idea he most wants specifiers to understand: urban wood is not a product category to shop for, it is a material that can become almost any specified product, from ceiling systems to wall cladding to library tabletops. At the end of the day it is wood. The source is what is different.

Chapters

00:00 From Ford Motor Company to Urban Wood

04:47 Rising from Ashes and Building Without a Business Plan

11:47 Getting Chewed Out, Then Building an Industry

16:26 Standards, Certification, and Nature's Inventory

21:23 Suits to Boots and the Five Year Sales Cycle

28:10 Fiserv Forum and 40,000 Board Feet

41:19 Almost Quitting, and What Urban Wood Can Become

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Dwayne at:

https://www.wudeward.com/

https://www.linkedin.com/in/dwayne-sperber-64a58819/

The person who knows the most about this 87 year old lumber company has been there forty three years, and almost none of it is written down anywhere.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Wes Carroll of Rice Lumber in Vermont. Wes got a cell phone and a job in the yard the year he turned fourteen, then left the state for college in Colorado with no intention of coming back east. He spent a year and a half cold calling for an office supply company, two years selling software into contractors, and came home in June 2020 after a layoff. He started behind the counter learning products and applications, and now leads the sales teams at a lumber business his family has owned for roughly half of its history.

The heart of the conversation is what happens when a lumber business runs on people instead of paper. Wes names the three things he is most worried about losing: the load builders who stack a delivery in the order the framer will need it, so the pressure treated sill comes off the truck first, the buyer who has read the lumber and plywood markets for thirty five years and knows when to accumulate and when to liquidate, and the product knowledge that lets a salesperson talk about how a structure actually goes together. His approach so far is listening, documenting and repetition, and he is honest that it is still an experiment.

You'll also hear how the boom years turned the lumber business purely transactional and why he thinks the slowdown was healthy, what selling strictly on price taught him not to do, why a small mill loses the account over follow through rather than price, and how Rice Lumber grew from a structural and engineered wood yard into a building center with a hardware store, a showroom and a kitchen design department. Wes closes on the belief that sent him to college in the first place, that the trades are where you land when you have run out of options, and why the replacement rate in construction makes that idea an expensive one for the whole industry to hold.

Chapters:

00:00 Growing up in an 87 year old family lumber business

03:21 Coming back to Vermont in 2020 and learning it from behind the counter

04:37 The boom years, and what they cost in relationships

11:49 Forty three years of knowledge, and how to capture it

18:27 Three things Rice Lumber cannot afford to lose

25:19 Writing the playbook a company of veterans never needed

29:35 Live inventory online, and the misconception about the trades

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect with Wes at:

https://ricelumber.com/

https://www.instagram.com/ricelumber/

There are trees sitting in woodlots right now, rotting, and others headed for the chipper, and every one of them is releasing methane and losing the carbon it spent decades collecting. Jennifer Flynn built a workforce program around that problem, and the people she trains learn to run a chainsaw, a portable sawmill, and a GIS mapping tool in the same season.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Jennifer Flynn, the EcoCorps program director at SEEDS EcoCorps in northwestern lower Michigan and a fellow board member at the Urban Wood Network. Jennifer is an eco psychologist by training, and she runs what she calls a green collar career exploration program for anyone 16 and older, with no upper age cap. Her staff have included high schoolers, career changers coming out of desk jobs, and people referred through the state workforce development agency. The program is modeled on the Civilian Conservation Corps of the New Deal era, which both of her grandfathers served in, back when only young men were allowed.

The urban wood work started in 2019, before the Urban Wood Network was even a formal organization, when a city planner brought in speakers and the team was asked to rescue community trees felled for a trail project. That one job turned into a systems change model. Jennifer's organization now convenes agencies across a ten county region to divert organic waste from landfills, while the hands on urban wood recovery stays local to the Traverse City area. You'll hear how the value chain actually works: arborists fell the trees, a portable sawmill operator trains the crew on the mill, and the material goes out to contractors, sign makers, furniture makers, and the National Park Service. In one case her team sold rescued wood to the park service, then came back two or three years later to build the public structures out of the same material they had milled.

The full circle piece is what makes this one worth your time. Crews plant and maintain trees, mill the ones that come down to disease or development, then sweep the sawdust into a composting system that produces soil for food pantry gardens. Jennifer is candid about what her region is missing: the nearest kiln operation is an hour and a half away, the major industry operators will not take a log or two at a time, and she would love to see a former staff member open a sawmill and kiln closer to home. She calls that a five year goal. Her most rewarding urban wood memory is a newly hired naturalist who learned to run a portable sawmill on her first day on the job, milling logs that had come down that same week.

Chapters:

00:00 What a Green Collar Career Actually Means

05:01 The Wood Rescue That Started It All

11:06 Modeled on a Depression Era Conservation Corps

16:29 Rebuilding the Urban Wood Value Chain

19:48 Who Buys Rescued Wood, and Where It Goes

23:29 A First Day on a Portable Sawmill

27:36 The Missing Links, a Local Sawmill and Kiln

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork

You can connect to Jennifer at: https://urbanwoodnetwork.org/ https://ecoseeds.org/