🔥 Quick Intro

Building a personal brand in 2026 is not optional - but staying consistent is the real battle.

Jemimah Ashleigh breaks down how to build a personal brand system that runs like a sausage factory: clear pillars, an evergreen content strategy, batch recording, and a simple workflow your team can execute.

👉 Episode in a Nutshell

Jemimah explains why personal brand credibility helps you stand out, win business, and get featured - and why visibility also brings criticism and pressure.

She shares her shift from a high-security role in the Australian Federal Police to becoming highly visible online, and how systems thinking powered that change.

The core: define what you stand for, choose content pillars, plan six months at a time, batch film, outsource editing and posting, and repeat what works.

Collaboration and community compound growth - but only if you are clear, kind, and easy to work with.

⏰ Timestamps

00:00 - Why consistency needs a system
00:01 - Why personal branding is no longer optional (and the downsides of visibility)
00:03 - Pick what you want to be known for (stop trying to be expert in everything)
00:05 - From AFP and national security to personal brand visibility
00:14 - The personal brand system: foundations, story, pillars, visuals, platforms, posting cadence
00:19 - Evergreen content strategy: 6-month planning day, pillars, repetition, “people forget in 42 days” (verify)
00:21 - Batch recording and why repeating posts is mandatory (only 6% see a post) (verify)
00:26 - Execution: outsource editing, VA posts daily from a spreadsheet
00:30 - What to keep in-house: message, titles, thumbnails, metadata (uses ChatGPT)
00:33 - Collaboration: fastest way to cross-pollinate audiences
00:37 - How to get bigger collaborators to say yes: be easy, be clear, ask
00:44 - Community: get people offline, nurture, protect your reputation
00:46 - Biggest enemy is you: imposter syndrome, playing it safe, inconsistency

💡 Key Takeaways

- Personal brand credibility helps you stand out in a saturated media world
- Visibility is a double-edged sword - recognition, criticism, and constant demand come with it
- Decide what you stand for and what you want people to say when they hear your name
- Build clear content pillars and assign them to days so posting becomes automatic
- Plan an evergreen content strategy in one day, then batch film in one day
- Repeat your best content on a schedule - most people will not notice, and most never saw it
- Outsource editing and posting so consistency is not tied to your mood
- Keep your core messaging and positioning in-house if your team cannot see the full strategy
- Collaboration grows audiences fast when values align and the ask is specific
- Community grows when you are kind, consistent, and easy to refer in rooms you are not in
- The biggest blocker is imposter syndrome - use process to get out of your own way

🔗 Resources

- Jemimah Ashleigh | Guest website | https://jemimahashleigh.com
- Upwork | VA hiring platform mentioned | https://www.upwork.com
- CapCut | Editing tool mentioned | https://www.capcut.com
- Vubli | Mentioned at the end of the episode | https://vubli.ai

🔥 Quick Intro

Finding the right viral video format for your short form videos is not luck - it is structure. Conar Fair breaks down the short-form viral video formula he used to generate millions of views, then shows how creators can repeat it in any niche.

👉 Episode in a Nutshell

Conar Fair shares the behind-the-scenes of building repeatable viral formats for short-form content.

He explains why watch time drives distribution, why high production does not matter, and how a simple hook-value-payoff structure can lift retention.

You will hear the five viral video formats (challenge, education, storytelling, wait-for-it, skits and bits), plus real case studies - including a beginner creator in his 60s who built a following by repeating one “stranger challenge” video format.

If you want a repeatable short-form content system, this is the playbook.

⏰ Timestamps

00:00 - Tesla “Honest Ads” hits 12M views across platforms and proves a repeatable system
01:04 - Jerry Carey case study: first TikTok nearly 4M views using a “Stranger Challenge” format
05:11 - Conar’s path: farm community to paid social media creator
09:36 - 2020 reset: losing $250k-$300k in contracts and doing 30 ads in 30 days
12:27 - Big lesson: 150k views on a spec ad vs 1M views from a 5-minute TikTok BTS clip
16:26 - Fastest path today: confidence on camera plus reps
18:49 - Anatomy of a viral video: hook, value/journey, payoff
20:23 - The hook as an “offer” in an attention marketplace
21:30 - Five format categories explained by payoff: challenge, education, storytelling, wait-for-it, skits and bits
31:27 - Serve before you sell: human-to-human content that builds trust first
33:40 - How to find your winning format: pick one, run it 5 times, then review retention
37:06 - Free viral guide and “200 view jail” roadmap mentioned

💡 Key Takeaways

- Viral video format starts with payoff - decide the ending first, then build the hook as the promise.
- The short-form viral video formula is hook, value/journey, payoff - break this and retention collapses.
- Watch time is the key metric - it rewards creators even with zero followers.
- High production is optional - structure and stakes beat gear.
- Challenge format is highly repeatable because it creates tension and a clear winner/loser payoff.
- The five viral video formats are defined by payoff: challenge, education, storytelling, wait-for-it, skits and bits.
- Serve before you sell - build trust with entertainment or education before asking for a conversion.
- Test one format at least five times - do not quit after one post; use retention data to iterate.
- Consistency compounds - repeating a proven short-form content system can change outcomes fast.

🔗 Resources

- Viral Guide | Free guide mentioned in the episode | viral.guide

🔥 Quick Intro
What if your real message is not what you sell - but the story behind why you care?
Owen Hemsath (Acceleratus Media) shares how he turned a brutal cancer journey into a global short-form video platform, and why “silo strategy” is the fastest way to trigger binge-watching and algorithm lift.

You’ll also hear his 3-part hook framework that keeps viewers watching: visual, verbal, and value.

👉 Episode in a Nutshell
Owen explains why most creators lead with the wrong message. The real hook is the “message behind the message” - the personal story and pain that makes people care. He shares how going public with his cancer journey helped him heal, build community, and sharpen his storytelling skills.

Then he breaks down his “silo strategy” for building channels that binge well: pick a few focused content buckets, make multiple videos per bucket, and publish in clusters so viewers keep watching.

Finally, Owen teaches his 3-hook system for short-form: visual hook, verbal hook, and value hook.

⏰ Timestamps
00:00 - The “message behind the message” matters more than the offer
00:01 - Owen’s YouTube agency roots and early creator journey
00:02 - Cancer diagnosis, treatment failing, and being declared terminal
00:03 - Documenting the journey publicly and becoming cancer-free (five years)
00:04 - Social proof: big audiences, big engagement, tiny platform payouts
00:05 - Why he chose to go public - impact first, not money
00:06 - Childhood secrecy, shame, and deciding to “live out loud”
00:10 - Being watched as accountability - “I do better when someone’s watching”
00:11 - Altruism, contentment, and why money is not everything
00:12 - A nonprofit idea for dads with cancer and the family impact
00:13 - How cancer content refined his video + storytelling skills
00:14 - “Sell shovels”: helping professionals win on camera and YouTube
00:16 - Why he focuses on where “commerce” is, not TikTok (his view)
00:18 - Examples of “real message” vs “surface message” for different niches
00:20 - How Owen pulls the message out: pain, before/after, hero’s journey
00:23 - Blueprint call: CTA first, then the deeper “why” and personal story
00:24 - The story you avoid talking about is often the story people need
00:27 - “Green ooze” pivot moment and “origin story” resistance
00:29 - Pushback is a signal you found something real
00:31 - Marketing equals messaging - understand it, then communicate it
00:32 - The silo strategy: how to build content that algorithms push
00:33 - YouTube is like Netflix - it wants binge watching
00:34 - Silos vs playlists: tighter topics increase multi-video viewing
00:35 - TikTok example: the red-cup format silo that went viral
00:36 - Multi-silo channels and why you cannot “post whatever you feel”
00:37 - Practical build: 4 silos, 3-5 videos each, publish in clusters
00:38 - Don’t number videos - let the algorithm choose winners
00:40 - Format consistency trains the audience (The Office cold open example)
00:41 - Testing formats, then merging what works (walk-and-talk into desk)
00:42 - Templates exist, but add a unique “cherry on top” per client
00:44 - Adding personality moments (the “mustache” joke for a serious doctor)
00:45 - Hooks: the 3-part framework
00:46 - Visual hook, verbal hook, value hook - combine all three
00:49 - Instagram captions as “part two” - don’t repeat the reel
00:51 - Where to find Owen’s strategy and resources

🔗 Resources
OwenVideo.com | Main hub for Owen + Acceleratus Media | https://owenvideo.com
OwenVideo.com/shorts | Owen’s Shorts blueprint and hook strategy | https://owenvideo.com/shorts
Beat Cancer With Me | Owen’s cancer content and community links | https://beatcancerwithme.com