🔥 Quick Intro

Building a personal brand in 2026 is not optional - but staying consistent is the real battle.

Jemimah Ashleigh breaks down how to build a personal brand system that runs like a sausage factory: clear pillars, an evergreen content strategy, batch recording, and a simple workflow your team can execute.

👉 Episode in a Nutshell

Jemimah explains why personal brand credibility helps you stand out, win business, and get featured - and why visibility also brings criticism and pressure.

She shares her shift from a high-security role in the Australian Federal Police to becoming highly visible online, and how systems thinking powered that change.

The core: define what you stand for, choose content pillars, plan six months at a time, batch film, outsource editing and posting, and repeat what works.

Collaboration and community compound growth - but only if you are clear, kind, and easy to work with.

⏰ Timestamps

00:00 - Why consistency needs a system
00:01 - Why personal branding is no longer optional (and the downsides of visibility)
00:03 - Pick what you want to be known for (stop trying to be expert in everything)
00:05 - From AFP and national security to personal brand visibility
00:14 - The personal brand system: foundations, story, pillars, visuals, platforms, posting cadence
00:19 - Evergreen content strategy: 6-month planning day, pillars, repetition, “people forget in 42 days” (verify)
00:21 - Batch recording and why repeating posts is mandatory (only 6% see a post) (verify)
00:26 - Execution: outsource editing, VA posts daily from a spreadsheet
00:30 - What to keep in-house: message, titles, thumbnails, metadata (uses ChatGPT)
00:33 - Collaboration: fastest way to cross-pollinate audiences
00:37 - How to get bigger collaborators to say yes: be easy, be clear, ask
00:44 - Community: get people offline, nurture, protect your reputation
00:46 - Biggest enemy is you: imposter syndrome, playing it safe, inconsistency

💡 Key Takeaways

- Personal brand credibility helps you stand out in a saturated media world
- Visibility is a double-edged sword - recognition, criticism, and constant demand come with it
- Decide what you stand for and what you want people to say when they hear your name
- Build clear content pillars and assign them to days so posting becomes automatic
- Plan an evergreen content strategy in one day, then batch film in one day
- Repeat your best content on a schedule - most people will not notice, and most never saw it
- Outsource editing and posting so consistency is not tied to your mood
- Keep your core messaging and positioning in-house if your team cannot see the full strategy
- Collaboration grows audiences fast when values align and the ask is specific
- Community grows when you are kind, consistent, and easy to refer in rooms you are not in
- The biggest blocker is imposter syndrome - use process to get out of your own way

🔗 Resources

- Jemimah Ashleigh | Guest website | https://jemimahashleigh.com
- Upwork | VA hiring platform mentioned | https://www.upwork.com
- CapCut | Editing tool mentioned | https://www.capcut.com
- Vubli | Mentioned at the end of the episode | https://vubli.ai