The Video Marketing Podcast by Falkon Digital copertina

The Video Marketing Podcast by Falkon Digital

The Video Marketing Podcast by Falkon Digital

Di: Luke Sherran
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The Video Marketing Podcast discusses everything that businesses and creators need to know to be successful with video. Hosts Luke and Sadie Sherran are the owners of Falkon Digital, a digital marketing agency that specialises in video marketing. They regularly use platforms like YouTube, Instagram, TikTok and more to to generate awareness, leads and revenue for their clients, as well as for their own personal success. In the podcast episodes they dive into topics that businesses and creators need to know, providing valuable views and actionable insights.Falkon Digital Ltd Economia Marketing Marketing e vendite
Episodi
  • Turn YouTube Search into a REVENUE MACHINE with Lee Glynn

    Turn YouTube Search into a REVENUE MACHINE with Lee Glynn
    May 16 2026
    Stop keyword stuffing. Start building a revenue machine.

    In this episode, we’re joined by YouTube SEO specialist Lee Glynn to debunk the myths around search and reveal how businesses can turn “the second biggest search engine in the world” into a 24/7 sales force. Lee shares his “Unfair Advantage” - a strategy honed at the intersection of professional music and high-end retail marketing.

    As a former band member of Sound of Guns - an alternative rock band that played Glastonbury, and were named hottest record in the world by Zane Lowe - and now the front man of Shadow Mountains, Lee has a huge amount of credibility in the music world combined with his expertise in YouTube SEO.

    We dive deep into why YouTube SEO is often a “dirty word,” how to find the hidden goldmine of data in your Google Search Console, and the exact framework that increased one retailer's revenue by 20% in a single quarter.

    Whether you are a B2B business owner or an individual creator, this episode will change how you think about your content strategy forever.

    In this episode, you’ll learn:

    ✅ What YouTube SEO actually does (and what it doesn't do)
    ✅ How to make videos your audience actually want to watch
    ✅ Why brands have an "unfair advantage"
    ✅ The "Metallica vs. Taylor Swift" analogy for niche positioning
    ✅ Why your channel might be a “Graveyard” (and how to fix it)
    ✅ The truth about YouTube SEO tools
    ✅ Why selling "the transformation" is more effective than selling "the product"
    ✅ A 3-step process to turning your existing blog posts into viral video assets


    Connect with Lee Connect with Lee:
    LinkedIn: https://www.linkedin.com/in/leeglynn/ (Look for the guy holding the guitar!)
    Website: https://www.quarrylakecontent.com/

    🎙️ About The Video Marketing Podcast:
    Hosted by Luke Sherran, Managing Director of Falkon Digital, this podcast explores the strategies, tactics, and stories behind successful video marketing. From YouTube growth to high-end commercial production, we help businesses get more from their video efforts.

    Connect with Luke & Falkon Digital:
    Website: https://falkondigital.com LinkedIn:
    https://www.linkedin.com/in/lukesherran/

    All the episodes for The Video Marketing podcast are filmed in the Falkon Podcast Studio in Cheshire. You can book your own recording session in the podcast studio here: https://falkonpodcasts.com/

    #VideoMarketing #YouTubeSEO
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    1 ora e 4 min
  • Steven Bartlett's First DOAC Guest is Going All-in on Video with Mark Stringer

    Steven Bartlett's First DOAC Guest is Going All-in on Video with Mark Stringer
    Dec 18 2025
    Did you know the very first guest on The Diary of a CEO wasn’t a celebrity or a billionaire? It was Mark Stringer, the founder of the award-winning branding agency, Ahoy.

    In this episode, we sit down with Mark to discuss how that early, raw conversation with Steven Bartlett influenced his career, and why he is now pivoting from a traditional agency model to going "all in" on video marketing.

    We dig into how Mark built a highly profitable "Van Life" YouTube channel as an experiment, how that channel ended up paying for a £100k vehicle, and why he believes video is the only way for B2B leaders to build intimacy at scale.

    If you are an agency owner, a marketer, or a business leader terrified of turning on the camera, this episode is your masterclass in making the leap.

    In this episode, you will learn:

    • The Origin Story: What it was really like sitting opposite Steven Bartlett for Episode 6 of DOAC (before the cameras and the fame).
    • The "R&D" Lab: Why Mark used a personal hobby channel to master video production before selling it as a service.
    • ROI of YouTube: Why Mark believes there is so much better ROI on YouTube compared to any other platform
    • Earning Potential: How he made £100K drop-shipping through his YouTube channel
    • Overcoming Fear: Practical mental hacks to stop freezing up when the "Record" light turns on.
    • Gear Talk: Why he chose the DJI Ronin 4D over standard cinema cameras.
    • All Creators Need Branding: Personal branding is so much more than logos and colours


    About Mark Stringer: He's the Managing Director of Ahoy, an award-winning branding agency based in Manchester. He is also the creator of Ahoy Leisure, a YouTube channel dedicated to van conversions and adventure.

    Ahoy Agency: https://ahoy.co.uk/
    Ahoy Leisure (YouTube): https://www.youtube.com/@ahoyleisure
    Connect with Mark: https://www.linkedin.com/in/ahoymark/

    🎙️ About The Video Marketing Podcast: Hosted by Luke Sherran, Managing Director of Falkon Digital, this podcast explores the strategies, tactics, and stories behind successful video marketing. From YouTube growth to high-end commercial production, we help businesses get more from their video efforts.

    Connect with Luke & Falkon Digital:

    Website: https://falkondigital.com
    LinkedIn: https://www.linkedin.com/in/lukesherran/

    All the episodes for The Video Marketing podcast are filmed in the Falkon Podcast Studio in Cheshire. You can book your own recording session in the podcast studio here: https://falkonpodcasts.com/
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    1 ora e 29 min
  • How to WIN BIG on LinkedIn Using Video with Louise Brogan

    How to WIN BIG on LinkedIn Using Video with Louise Brogan
    Dec 16 2025
    Is LinkedIn video the biggest missed opportunity in B2B marketing right now? With over 1 billion users but only roughly 3% posting content, the potential to stand out is massive - if you know the rules.

    In this episode, LinkedIn expert Louise Brogan joins Luke Sherran to reveal exactly what is working on the platform right now. We dive deep into the new "360 Brew" AI algorithm, why commenting might be more powerful than posting, and the "COPE" strategy that turns one hour of work into six months of content.

    If you are tired of "AI slop" and want to build real authority and get clients (not just likes), this conversation is the blueprint you need. In this episode, you will learn:
    • The "COPE" Method: How to Create Once and Publish Everywhere to maximise ROI.
    • The Algorithm Shift: Why LinkedIn is prioritising "Lost in Distance" and specific niche content.
    • Video Strategy: Vertical vs. Landscape, and why less than 60 seconds is the sweet spot.
    • The Engagement Hack: Why your comments are getting more visibility than your actual posts.
    • Newsletter Power: How to get into your prospect's email inbox directly through LinkedIn.
    • Networking Secrets: How Louise’s strategy got her an invite to meet King Charles at Buckingham Palace.
    About the Guest: Louise Brogan is a renowned LinkedIn expert, international speaker, and host of the LinkedIn with Louise podcast and YouTube channel. She helps businesses and B2B professionals raise their visibility and get clients through strategic LinkedIn marketing.
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    1 ora e 12 min
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