Steven Bartlett's First DOAC Guest is Going All-in on Video with Mark Stringer
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Steven Bartlett's First DOAC Guest is Going All-in on Video with Mark Stringer
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In this episode, we sit down with Mark to discuss how that early, raw conversation with Steven Bartlett influenced his career, and why he is now pivoting from a traditional agency model to going "all in" on video marketing.
We dig into how Mark built a highly profitable "Van Life" YouTube channel as an experiment, how that channel ended up paying for a £100k vehicle, and why he believes video is the only way for B2B leaders to build intimacy at scale.
If you are an agency owner, a marketer, or a business leader terrified of turning on the camera, this episode is your masterclass in making the leap.
In this episode, you will learn:
- The Origin Story: What it was really like sitting opposite Steven Bartlett for Episode 6 of DOAC (before the cameras and the fame).
- The "R&D" Lab: Why Mark used a personal hobby channel to master video production before selling it as a service.
- ROI of YouTube: Why Mark believes there is so much better ROI on YouTube compared to any other platform
- Earning Potential: How he made £100K drop-shipping through his YouTube channel
- Overcoming Fear: Practical mental hacks to stop freezing up when the "Record" light turns on.
- Gear Talk: Why he chose the DJI Ronin 4D over standard cinema cameras.
- All Creators Need Branding: Personal branding is so much more than logos and colours
About Mark Stringer: He's the Managing Director of Ahoy, an award-winning branding agency based in Manchester. He is also the creator of Ahoy Leisure, a YouTube channel dedicated to van conversions and adventure.
Ahoy Agency: https://ahoy.co.uk/
Ahoy Leisure (YouTube): https://www.youtube.com/@ahoyleisure
Connect with Mark: https://www.linkedin.com/in/ahoymark/
🎙️ About The Video Marketing Podcast: Hosted by Luke Sherran, Managing Director of Falkon Digital, this podcast explores the strategies, tactics, and stories behind successful video marketing. From YouTube growth to high-end commercial production, we help businesses get more from their video efforts.
Connect with Luke & Falkon Digital:
Website: https://falkondigital.com
LinkedIn: https://www.linkedin.com/in/lukesherran/
All the episodes for The Video Marketing podcast are filmed in the Falkon Podcast Studio in Cheshire. You can book your own recording session in the podcast studio here: https://falkonpodcasts.com/
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