Most builders don't have a lead problem. They have a positioning problem.

In this episode of The ToolShed Podcast, Mick Hawes sits down with Scott Bywater, founder of Copywriting That Sells, to unpack marketing for builders and why so many residential builders keep attracting the wrong clients. Scott has worked on unique selling propositions for somewhere between 50 and 100 building companies, and he's yet to find one without something genuinely unique to offer.

Connect with Scott Bywater:
Website: www.copywritingthatsells.com.au
Facebook: https://www.facebook.com/LikeScottBywater/
Instagram: https://www.facebook.com/LikeScottBywater/
LinkedIN: https://www.facebook.com/LikeScottBywater/
Tiktok: https://www.tiktok.com/@scottbywater

Is your building business running you instead of the other way around?

Take 2 minutes to complete the Builder Freedom Readiness Scorecard. You'll get clear, personal insights showing exactly what's stopping you from scaling and stepping back.

Start here: https://buildersfreedomreadiness.scoreapp.com/

Two builders, $150K in debt between them, and the honest story of how business coaching turned it all around. Wayne Preston and Matthew Auld join Mick Hawes to talk about the financial crisis, mental health, and what it actually takes to build a construction business that works for you instead of against you.

Connect with Wayne & Matt:
Matt's Facebook: https://www.facebook.com/profile.php?id=100034819557003
Wayne's Facebook: https://www.facebook.com/prestonbuilders1
Wayne's Instagram: https://www.instagram.com/preston.builders/
Matt's Instagram: https://www.instagram.com/matthew.auld.builder

Subscribe for more conversations like this, and check out buildersbusinessblackbelt.com.au if you're ready to build a business that actually gives you your life back. More profit, less grind? Take the Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/