EP 181: Marketing for Builders: How to Get Better Quality Leads
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Most builders don't have a lead problem. They have a positioning problem.
In this episode of The ToolShed Podcast, Mick Hawes sits down with Scott Bywater, founder of Copywriting That Sells, to unpack marketing for builders and why so many residential builders keep attracting the wrong clients. Scott has worked on unique selling propositions for somewhere between 50 and 100 building companies, and he's yet to find one without something genuinely unique to offer.
Connect with Scott Bywater:
Website: www.copywritingthatsells.com.au
Facebook: https://www.facebook.com/LikeScottBywater/
Instagram: https://www.facebook.com/LikeScottBywater/
LinkedIN: https://www.facebook.com/LikeScottBywater/
Tiktok: https://www.tiktok.com/@scottbywater
Is your building business running you instead of the other way around?
Take 2 minutes to complete the Builder Freedom Readiness Scorecard. You'll get clear, personal insights showing exactly what's stopping you from scaling and stepping back.
Start here: https://buildersfreedomreadiness.scoreapp.com/