If you're looking at ALL of the possible inclusions for a new offer or a relaunch of an existing offer, you might be wondering: "Is this a bump, bonus, upsell, or should it just be included?"

I'll help you figure it out in less than 9 minutes! We cover:

• The only real test for whether something should be included in the core offer
• How to spot what actually makes something a bonus
• The easiest way to reuse your launch bonuses

Let's dive in!

FREE REPORT: Selling High-Ticket: Strategies That Work Now

Download your free high-ticket offer examples

Create your high-ticket offer

Meet my client C: One $88 physical product. Four weeks of working together. Three high-ticket offers and $100K+ sitting in her pipeline 🤯

In this episode I'm breaking down exactly how we did it with my client C: a $25K done-for-you offer she booked sales calls for, a $5K downsell for people who weren't ready for the full experience yet, and a $28K corporate proposal she already sent to her first potential corporate client.

Here's the part that matters if you don't have a coaching or course offer to build a high-ticket version of: she didn't have one either. What she had was a skill —creating a luxury physical product— and we found the audiences who'd pay a premium for that skill done for them.

We talk about:

• How to find the transferable skill hiding in what you already do
• Why she had to split her audience in two
• How a high-ticket offer kept her from creating her own competition
• The $5K downsell that catches the people who aren't ready for the full $25K experience

If you've been sitting on a skill, a product, or an experience and wondering whether it's "enough" to build a high-ticket offer on... This one's for you.

Download your free high-ticket offer examples

Create your high-ticket offer

This one starts in line at Disneyland, waiting for Rise of the Resistance, and ends with me telling you exactly how I landed on high-ticket offers as my thing.

Short version: I was at Disneyland with people from my mastermind (yes, they had a spare ticket, yes, I highly recommend that kind of mastermind!), and I said out loud that I believe every single business, whether it's making $50,000 a year or a million, has at least $100,000 hiding in it in the form of a high-ticket back-end offer that they haven't built yet. One of them turned around and told me that was my signature talk. She was right.

Six weeks later I was in Boise at the Kit conference, testing that line against a bunch of others. Pivoting your business model resonated, but it stalled people out; the second they pictured actually doing the work, I got the deer-in-headlights look. High-ticket back-end offers did the opposite. People turned around to see who was talking. A friend running a $400,000 membership business told me flat out she didn't want to build one but 100% agreed that people need one!

That's the whole story of how I ended up here, and why you're going to hear me talk about high-ticket offers a lot from now on. I think they're the future, full stop, because the personal, high-touch, can't-outsource-it-to-an-algorithm part of your business is the part that's only getting more valuable. And I think building a name around this is going to open doors to all the other stuff I love: sales work, offer suite strategy, even the book and the speaking opportunities.

In the next episode we'll talk about my client C, who went from selling an $88 product to booking $25,000 sales calls and sending off a $28K consulting proposal during the High Ticket Offer Bootcamp.

FREE REPORT: Selling High-Ticket: Strategies That Work Now

Download your free high-ticket offer examples

Create your high-ticket offer