GE’s No Preheat Air Fry sounds like an easy win in a market where air fry has become standard. In this episode of The Steel Codcast, Anthony and Jon break down why leading with speed without defining tradeoffs quietly sets this feature up for failure.

The conversation explains why preheating is not a formality, but a critical part of how ovens stabilize temperature before cooking begins. By skipping that step, No Preheat Air Fry asks the oven to heat the cavity, cook the food, and brown the surface at the same time. That can work well for certain foods like frozen items, thin proteins, and reheats, but it struggles when volume, density, or even cooking matter most.

This episode helps appliance professionals reposition No Preheat Air Fry as a situational advantage rather than a default mode. If you sell cooking appliances or struggle to balance speed promises with real cooking outcomes, this conversation will change how you talk about air fry on the sales floor.

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Who This Episode Is For

Appliance sales professionals, showroom managers, manufacturer reps, and anyone selling wall ovens or ranges with air fry features.

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New episodes of The Steel Codcast drop Monday through Friday. Follow the show so you never miss an episode.

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Timestamps

• 00:00 Why air fry has become background noise on the floor
• 00:30 Why no preheat sounds better than it behaves
• 01:15 What preheating actually does in an oven
• 01:45 How skipping preheat compresses the cooking process
• 02:15 When no preheat air fry actually works well
• 02:45 The tradeoffs GE did not clearly define
• 03:15 Why speed should not be the default value
• 03:45 How overselling creates long term disengagement
• 04:25 Why limits make features more valuable

Thermador’s ExtraLow simmer is often celebrated as a precision win, but rarely explained all the way through. In this episode of The Steel Codcast, Anthony and Jon unpack why praising how low the temperature goes without defining its boundaries can quietly undermine trust in the feature.

The conversation explains what ExtraLow was actually designed to do. It is built for process cooking like melting chocolate, reducing sauces, and maintaining texture during service, not for holding cooked proteins indefinitely. When that distinction is left out, customers are left to fill in the gaps themselves, which can turn a premium capability into an unfinished story.

This episode helps appliance professionals understand why ExtraLow becomes more valuable when it is explained honestly, including where responsibility shifts to proper food holding practices. If you sell gas cooking appliances or struggle to balance precision features with food safety conversations, this episode will change how you talk about Thermador ExtraLow.

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Who This Episode Is For

Appliance sales professionals, showroom managers, manufacturer reps, and anyone selling premium gas cooking appliances or professional style ranges.

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Follow the Show

New episodes of The Steel Codcast drop Monday through Friday. Follow the show so you never miss an episode.

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Timestamps

• 00:00 Why ExtraLow is framed as a simple precision win
• 00:40 When low temperature becomes an incomplete story
• 01:25 What ExtraLow was actually designed for
• 02:00 Why holding proteins indefinitely is the real risk
• 02:45 How misuse becomes normalized over time
• 03:30 Why problems rarely get traced back to the burner
• 04:10 Why sales teams avoid food safety conversations
• 04:45 How clarity actually increases credibility
• 05:30 Where ExtraLow fits in a complete cooking system

LG InstaView is one of the most recognizable refrigerator features on the market, yet it is often framed in a way that quietly destroys its value. In this episode of The Steel Codcast, Anthony and Jon explain why positioning InstaView as a novelty or demo moment turns a meaningful performance feature into a gimmick.

The conversation breaks down what InstaView actually exists to do. By reducing unnecessary door openings, the feature protects temperature stability, minimizes cold air loss, and helps prevent the micro fluctuations that shorten food life over time. When InstaView is sold as entertainment instead of outcome, sales teams lose the opportunity to connect it to the real problems customers already feel, like food spoiling too quickly and inconsistent cooling.

This episode helps appliance professionals reposition LG InstaView as a feature built around predictability and long term food preservation. If you sell refrigeration or struggle to move customers past novelty features into real value conversations, this episode will change how you talk about InstaView on the sales floor.

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Who This Episode Is For

Appliance sales professionals, showroom managers, manufacturer reps, and anyone selling refrigeration who wants to position features around outcomes instead of demos.

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Follow the Show

New episodes of The Steel Codcast drop Monday through Friday. Follow the show so you never miss an episode.

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Timestamps

• 00:00 Why InstaView often becomes a novelty feature
• 00:35 How demos create attention without value
• 01:00 Why novelty framing kills necessity
• 01:40 What LG InstaView is actually designed to do
• 02:15 How door openings affect temperature stability
• 02:45 Why customers feel the effects over time
• 03:20 Reducing micro friction in daily fridge use
• 03:55 Why predictability is the real job of refrigeration
• 04:20 Positioning InstaView around outcomes, not gimmicks