Episodi

  • Borrowed Confidence Is Keeping You Stuck (Here’s What to Do Instead)

    Borrowed Confidence Is Keeping You Stuck (Here’s What to Do Instead)
    Jan 13 2026
    In this episode, I’m calling out a huge hidden problem in the sleep consulting world: trying to build a business on an identity you haven’t actually earned yet. We’ll talk about the difference between borrowed confidence (copying your mentor, hyping yourself up, hoping no one notices you don’t feel ready) and earned authority that comes from real client experience. I’ll walk you through how we use our Client Confidence Accelerator at The Cradle Coach Academy—working with 5 volunteer families with full mentor support—so you graduate knowing you can actually change lives, not just recite theory. Whether you’re thinking about becoming a sleep consultant or you’re already certified but don’t feel ready, this episode will show you what’s really missing (spoiler: it’s not more affirmations) and how to fix it. Already Certified and looking for more support? Message me on Instagram here - and let's chat about how we can get you going quickly! Ready to learn more about our program and take your first step? Enroll in the Sneak Peek for just $44 here: https://thecradlecoachacademy.com/foundation
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    15 min
  • “I’m Not a Salesperson” — Why That’s Your Superpower as a Sleep Consultant

    “I’m Not a Salesperson” — Why That’s Your Superpower as a Sleep Consultant
    Jan 5 2026
    If the thought of selling makes your stomach flip, this episode is for you. Marli breaks down why being “sales-phobic” doesn’t disqualify you from becoming a successful sleep consultant — it actually makes you uniquely qualified. Instead of sleazy scripts or pressure tactics, you’ll hear how to approach sales as genuine service, build relationships with exhausted parents, and feel confident charging for the transformation you provide. Marli shares real stories from Cradle Coach Academy grads and clients that show how heart-led, service-first women can build thriving sleep consulting businesses without a traditional sales background. In this episode, you’ll learn: The #1 fear moms share when they’re considering sleep consulting as a home-based business Why you don’t need prior sales experience to succeed as a sleep consultant The mindset shift from “selling” to serving exhausted parents who are already searching for help A simple playground analogy that will change how you think about “offering” your services How one former kindergarten teacher landed her first client just by genuinely helping another mom Why sleep consulting is built on relationships and transformation, not one-and-done transactions A practical, non-intimidating way to talk to potential clients (what to ask, what to listen for, and how to share how you can help) Why charging for your expertise is not selfish — and how clients often feel grateful, not pressured, when they finally get real support Free resource mentioned in this episode: 👉 90-Day Sleep Consultant Blueprint (Free Video Series)Walk through what it actually looks like to become a sleep consultant and build a business that fits your life as a mom. Watch here: www.thecradlecoachacademy.com/video
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    10 min
  • 100 Clients in Year 1: Yusra’s Story

    100 Clients in Year 1: Yusra’s Story
    Dec 22 2025
    What's the difference between enrolling in a program and actually finishing it? For some people... five years and counting. But for Yusra? Three months from enrollment to certified and launched. In this episode, you'll hear from one of our September 2024 graduates who went from full-time corporate employee and mom of two to serving 100 families in her first year as a sleep consultant...while still working full-time! Here's what makes Yusra's story so powerful: ✨ She paid back her entire investment in just 4 weeks after graduation✨ She hit 100 clients in her first year while working full-time✨ She went from zero business background to sponsoring networking events✨ She built her entire business on referrals and word-of-mouth (hardly posts on Instagram anymore and still fully booked) But here's what I really want you to hear: Yusra talks openly about why having real-time support, live coaching calls, and a community learning alongside her made all the difference—and why she wouldn't trade that experience for anything. The Power of Real Support: "You're not actually left alone to figure things out. We'd go through actual case scenarios every week with other students, and even if I didn't think of something, you'd hear different perspectives. Having that real-time support was everything." - Yusra This is exactly why our program includes ongoing live coaching calls, a community of students learning alongside you, and lifetime access to mentorship—because we know that's the difference between getting certified and actually building a thriving business. Ready to join a program that actually supports you from day one?Enroll here now to lock in your spot: https://thecradlecoachacademy.com/sleep-consultant
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    44 min
  • How This Mom of 3 Finally Found the Remote Biz That Works (Working Just 10 Hours Per Week)

    How This Mom of 3 Finally Found the Remote Biz That Works (Working Just 10 Hours Per Week)
    Dec 15 2025
    This episode is so valuable we are sharing it again! Meet Christina Carpenter - a former marketing professional who traded in her 40-hour corporate workweek for a 10-hour-a-week sleep consulting business that's thriving on referrals alone. Christina is a mom of three who knew she needed more flexibility but wasn't sure what that looked like. After Googling "jobs you can do from home" and trying (and failing at) a few different business ideas, she found sleep consulting - and everything clicked. Here's what makes Christina's story different: She hasn't spent time chasing clients on social media or perfecting a six-page website. Instead, 100% of her business comes from word-of-mouth referrals through local Facebook mom groups and past volunteer clients. She's stayed so busy that she's worked with three families more than once (coming back for help with a second child). The biggest lessons from Christina's journey: You don't need everything "perfect" before you start. Christina had clients ready to book before she even had a website up. The credibility that matters most? Results and relationships. Starting local is powerful. Christina focused on her immediate community - friends of friends, local mom groups, and connections from where she used to live. This built-in trust shortened the sales cycle and created a referral engine. The right support system changes everything. Christina tried multiple business ventures before this, but they always stalled out. What made sleep consulting different? Having a proven framework, templates, and a community of people who've done it successfully. What Christina wishes she'd known: Stop researching and just decide. She got caught in analysis paralysis comparing programs and trying to find the "perfect" one. Looking back, she wishes she'd trusted her gut sooner and just started. If you're someone who's been that go-to friend for sleep advice, who's tried other side hustles that didn't quite work, or who's ready to leave corporate life but isn't sure what's next - Christina's story is proof that this works. Connect with Christina Instagram: @everyone_is_sleeping Website: everyoneissleeping.com
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    32 min
  • You Already Have Business Skills (You Just Don’t Know It Yet)

    You Already Have Business Skills (You Just Don’t Know It Yet)
    Dec 3 2025
    "Can I actually do this business thing?" If that question has been holding you back from becoming a sleep consultant, this episode is for you. You might think you're starting from zero - no business experience, no MBA, no entrepreneurial background. But here's the truth: your 9-5 has been training you to run a successful business this entire time. In this episode, I'm breaking down exactly which corporate skills translate directly to building a thriving sleep consulting business (spoiler: it's most of them). And I'm showing you the only things you actually need to learn - because they're not mysterious, they're just teachable. In This Episode, You'll Discover: Why the belief that you "don't have business skills" is keeping you stuck - and what's actually true The 5 corporate skills you're using every day that are the foundation of entrepreneurship (communication, problem-solving, consistency, trust-building, and systems) What your 9-5 didn't teach you - and why those gaps are easy to fill with the right training Why women who realize they're not starting from scratch launch faster and with more confidence How students like Yusra and Lindsey earned $4,000 in their first month after graduating (and what made that possible) The biggest mistake new sleep consultants make: thinking certification is enough Our Live Certification program is open for enrollment now. This is your chance to start 2026 getting certified as a sleep consultant - and by April, be earning from a business you can run from home during nap times and evenings. Learn more and apply here: Live Certification Program
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    12 min
  • I’m Outside the US – Do I Need a Program Based in My Country?

    I’m Outside the US – Do I Need a Program Based in My Country?
    Nov 10 2025
    If you're outside the US and limiting your program search to only local options, this episode is for you. I'm breaking down the biggest myth holding international women back from choosing the RIGHT program: the belief that a certification program needs to be based in your country to work for you. The truth? The location of your program doesn't matter—the quality, international recognition, and support structure does. In This Episode, You'll Learn: → Why limiting yourself to local programs might mean settling for less rigorous training and no business support → What actually matters when choosing a certification program (hint: it's not geography) → The three elements that make ANY program work for international students—and why most programs miss the mark → Real student story: How a Mandarin-speaking student in Australia researched local programs but chose ours instead—and why it was the best decision → Why international accreditation gives you MORE credibility than a local program with no global standards → How to evaluate whether a program can truly support you across time zones (with real examples from students in China and Australia) → The difference between old-model certification programs that force everyone into the same schedule vs. flexible programs designed for real life Key Takeaways: ✓ You don't need a program based in your country—you need a program with internationally recognized credentials that parents worldwide trust ✓ Less than 50% of our students are US-based—thriving sleep consultants are building businesses in the UK, China, Australia, Canada, Morocco, and beyond ✓ International Recognition + Flexible Structure + Global Support = Location-Independent Sleep Consulting Business ✓ Stop limiting your options based on where a program is located—start evaluating based on quality, standards, and support ✓ The "safe" choice of a local program might actually be limiting your credibility and boxing you into a business that doesn't travel with you Resources Mentioned: The Cradle Coach Academy enrollment options: thecradlecoachacademy.com International Association for Sleep Consulting—the only international body that does thorough review and upholds high educational standards
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    8 min
  • Why Certification Alone Won’t Make You Confident (And What Actually Will)

    Why Certification Alone Won’t Make You Confident (And What Actually Will)
    Nov 4 2025
    You can love the idea of becoming a sleep consultant and still freeze when it comes to your first client. In this episode, we're talking about the one thing that transforms passion into unshakable confidence—and it's not what most certification programs are telling you. What You'll Learn: Why getting certified quickly and "figuring it out later" actually backfires The real reason 40-60% of people never finish their certification How confidence comes from application, not just information What happens when you learn through expensive mistakes with paying clients The Client Mastery Method: practicing with real families before you charge Key Takeaway: You need to work with real families before you charge for it. That's the only way to launch with actual confidence instead of just crossing your fingers and hoping you're ready. The Problem with "Certify Fast, Launch Immediately": You can know all the theory and still panic when a parent asks something unexpected New consultants often wait 6-12 months after certification before feeling confident enough to launch Most launch with zero testimonials and have to convince people to trust them anyway Your first clients become practice runs instead of success stories The Client Mastery Method: Work hands-on with 5 real volunteer families during training (not after) with expert mentorship guiding you every step: Family 1: Heavy guidance—your mentor walks you through every step Families 2-3: Less hand-holding but still with feedback and support Families 4-5: More independence with expert oversight By your fifth case study, you're not wondering if you can help families—you know you can because you already have. Why This Works: You're not learning through trial and error with paying clients You make mistakes in a safe environment with immediate course correction You launch with 5 testimonials already in hand Students report feeling confident 3x faster than the traditional model Your paying clients get the best version of you, not the "still figuring it out" version Ready to Build Confidence the Right Way? Check out The Cradle Coach Academy's Rapid Success Sleep Consultant Blueprint training at thecradlecoachacademy.com/video-series to see exactly how we help you go from zero sleep experience to confident business owner in just 90 days.
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    15 min
  • You Can Love Your Work and Make Great Money — Here’s How

    You Can Love Your Work and Make Great Money — Here’s How
    Oct 20 2025
    You’ve been told to chase the paycheck, not the passion. That fulfillment is a “nice to have”, not a need.But what if that belief is exactly what’s holding your business (and energy) back? In this episode, we’re talking about the real secret behind building a business that doesn’t burn you out: doing work that actually lights you up.Because the truth is, fulfillment isn’t just some fluffy add-on — it’s the fuel that powers consistency, income, and long-term growth. We’ll unpack: Why loving your work is non-negotiable for long-term success The lie we’ve been sold about work vs. purpose How fulfillment leads to consistency (and consistency = income) The real-life story of Jessica - a grad who found freedom and passion through sleep consulting The 3-part methodology that turns your passion into a profitable, purpose-driven business If you’ve ever thought, “There has to be more than this,” this episode is your permission slip to stop settling. Watch the Rapid Success Blueprint — a free video series that walks you through how to become a certified sleep consultant in the most streamlined, confidence-building way possible.👉 thecradlecoachacademy.com/video-series
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    7 min