[HIGHLIGHTS VIDEO] Are you selling or just manipulating? Keenan, CEO of A Sales Growth Company and author of the legendary "Gap Selling," drops truth bombs that will shatter everything you think you know about closing deals. In this no-holds-barred highlights video, Keenan exposes why traditional closing techniques actually repel modern buyers and damage long-term relationships. As the "Chief Antagonist" who wrote one of the best sales books of all time, Keenan reveals the fatal flaw in relationship selling, why overcoming objections is backwards thinking, and what problem-centric selling actually looks like in practice. If you're still using tired closing tactics from the 1980s, this video will be uncomfortable—and exactly what you need to hear to start winning in the 21st century.

• The Manipulation Trap - Discover why most "closing techniques" are thinly-veiled manipulation that sophisticated buyers see right through (and what actually builds trust)
• Gap Selling Revealed - Learn the problem-centric framework that's been voted one of the best sales methodologies of all time—and why it changes everything about relationships, objections, and price
• The Closing Technique Graveyard - Why traditional closing methods fail modern buyers and the counterintuitive approach that actually gets customers to "yes"
• Beyond Relationship Selling - The uncomfortable truth about why being "likeable" isn't enough and what buyers actually need from salespeople today
• The 21st Century Sales Shift - What nobody's teaching you about succeeding in modern sales (from the author who literally wrote the book on it)

00:00 - The Manipulation Question - Are you selling or just manipulating? The distinction that changes everything

02:20 - Why Closing Techniques Fail - The uncomfortable truth about traditional tactics in the modern buying landscape

04:45 - Gap Selling Fundamentals - Understanding the problem-centric approach that revolutionizes sales

06:30 - The Relationship Selling Lie - Why being liked isn't enough and what buyers really need from you

08:50 - Objections Backwards - The mindset shift that eliminates objections before they happen

10:15 - Problem-Centric vs. Product-Centric - Real examples of how Gap Selling works in practice

12:00 - Price Is Never the Real Issue - Why discounting is a symptom of failed discovery and how to fix it

14:10 - What They're Not Teaching You - The 21st century skills required for sales success that schools ignore

Want the full conversation? Watch the complete episode for deeper insights, more provocative takes, and Keenan's unfiltered perspective on transforming your sales approach.

Keenan CEO & Chief Antagonist, A Sales Growth Company Gap Selling Pioneer & Best-Selling Author

Connect with Keenan: Website: https://salesgrowth.com/ LinkedIn: https://www.linkedin.com/in/jimkeenan/ Books: "Gap Selling" & "Not Taught"

Connect with John Rankins: Website: https://thesalesmachine.com/ YouTube: @JohnRankinsOfficial Instagram: https://www.instagram.com/johnrankinsofficial/ LinkedIn: https://www.linkedin.com/in/johnrankinsofficial

Your CRM is DEAD—just a glorified address book. While you chase reports, competitors win deals. The Sales Machine drives actual performance with automation, insights, and gamification that work.

Book a strategy call: thesalesmachine.com

[HIGHLIGHTS VIDEO] What if just 15 minutes a day could make you 37 times better in a year? Victor Antonio, who rose from Chicago's toughest neighborhoods to VP of International Sales at a $3B Fortune 500 company, reveals the counterintuitive math behind compound improvement. In this explosive highlights video, Victor breaks down the 1% daily improvement method that transformed his life—from engineering degree to MBA to building a monster career and becoming one of the world's top sales minds. With 13 books, 200K+ YouTube subscribers, and stages shared with Zig Ziglar and John Maxwell, Victor proves that small, consistent actions create exponential results. Discover the exact framework that takes you from average to exceptional, one focused quarter-hour at a time.

• The 37X Multiplier Effect - Learn the powerful compound math: how improving just 1% daily transforms you into someone 37 times better by year's end
• The 15-Minute Success Formula - Discover why a focused quarter-hour of daily learning outperforms sporadic all-day study sessions (and how to implement it today)
• From Chicago Streets to Fortune 500 VP - Victor's proven blueprint for engineering massive career growth through consistent micro-improvements
• The Compound Interest of Skills - Why small daily deposits in your knowledge account create exponential returns that separate top performers from everyone else
• Breaking the Overwhelm Trap - The mindset shift that makes transformation feel achievable instead of impossible (starting with just 900 seconds)

00:00 - The 37X Better Challenge - The shocking math behind 1% daily improvement that changes everything

02:15 - From Rough Streets to Corporate VP - Victor's journey proving small consistent actions beat massive sporadic effort

04:30 - The 15-Minute Rule Explained - Why this specific timeframe is the sweet spot for sustainable transformation

06:45 - Compound Growth in Real Life - Practical examples of how micro-improvements stack into major results

08:20 - The Sales Mastery Formula - Applying the 1% method to becoming an exceptional sales professional

10:10 - Breaking Through Plateaus - How daily improvement prevents stagnation and keeps you advancing

12:00 - AI, Adaptation & Continuous Learning - Why the 1% method matters more than ever in the age of AI agents

14:30 - Your First 15 Minutes - Actionable steps to start your 37X transformation today

Want the full conversation? Watch the complete episode for deeper insights, more strategies, and Victor's full story of transformation through daily improvement.

Victor Antonio President, Sellinger Group | Sales Expert & Author From Chicago Streets to Sales Legend

Connect with Victor: Website: https://www.victorantonio.com/ YouTube: @VictorAntonio LinkedIn: https://www.linkedin.com/in/victorantonio/

Connect with John Rankins: Website: https://thesalesmachine.com/ YouTube: @JohnRankinsOfficial Instagram: https://www.instagram.com/johnrankinsofficial/ LinkedIn: https://www.linkedin.com/in/johnrankinsofficial

Your CRM is DEAD—just a glorified address book. While you chase reports, competitors win deals. The Sales Machine drives actual performance with automation, insights, and gamification that work.

Book a strategy call: thesalesmachine.com

[HIGHLIGHTS VIDEO] What's the secret behind sales teams that outperform their competitors by 350%? In this power-packed highlights video from our full conversation, Lisa Earle McLeod unveils the transformative power of noble purpose in sales. Discover how LinkedIn's focus on creating opportunity for the global workforce propelled them past Monster.com, and why the best salespeople share a common trait: their true north is improving customers' lives, not just hitting numbers. Lisa's groundbreaking research proves that purpose-driven teams don't just win more—they're happier and more resilient. These essential highlights reveal how to activate your team's noble purpose and transform your sales organization from transaction-focused to impact-driven, unlocking extraordinary performance and engagement along the way.

• The Noble Purpose Advantage - Discover how purpose-driven sales teams outperform transaction-focused competitors by 350% (backed by research that will change how you lead)
• LinkedIn's Billion-Dollar Secret - Learn why "creating opportunity for the global workforce" beats "hitting quarterly numbers" every single time
• The True North Framework - Why exceptional salespeople guide every interaction by customer impact, not quotas—and how this makes them more resilient and successful
• Beyond Customer Centricity - The critical difference between serving customers and improving their lives (one creates servants, the other creates champions)
• The 10-15 Transformation Tweaks - Simple, proven changes that shift your entire organization from internal numbers-focus to external customer impact-focus

00:00 - The Billion-Dollar Noble Purpose Truth - How LinkedIn's purpose-driven approach won against Monster.com's numbers obsession

01:35 - What Makes Salespeople Exceptional - The surprising true north that separates the 99th percentile from everyone else

03:19 - The 350% Noble Purpose Advantage - Research-backed proof that improving customer lives drives extraordinary results

05:04 - From Shame to Purpose - Lisa's transformative journey discovering the nobility in sales

08:13 - When Success Meets Significance - Why financial goals and human impact are powerful allies, not enemies

09:14 - Noble Purpose vs. Customer Centricity - The empowering alternative that creates expert advisors, not indentured servants

10:54 - Belonging + Significance = Peak Performance - The two human needs that unlock sales team engagement

11:53 - Purpose in Action: The IT Transformation - Real example of shifting from "making money" to "making businesses successful"

13:57 - Leading with Noble Purpose - The parenting wisdom that shapes extraordinary sales leadership

Want the full conversation? Watch the complete 1-hour episode for deeper insights, more strategies, and extended discussion on building a purpose-driven sales culture.

Lisa Earle McLeod Bestselling Author & Consultant, Selling with Noble Purpose Purpose-Driven Sales Expert

Connect with Lisa: Website: mcleodandmore.com LinkedIn: https://www.linkedin.com/in/lisaearlemcleod/

Connect with John Rankins: Website: https://thesalesmachine.com/ YouTube: @JohnRankinsOfficial Instagram: https://www.instagram.com/johnrankinsofficial/ LinkedIn: https://www.linkedin.com/in/johnrankinsofficial

Your CRM is DEAD—just a glorified address book. While you chase reports, competitors win deals. The Sales Machine drives actual performance with automation, insights, and gamification that work.

Book a strategy call: thesalesmachine.com

EPISODE SUMMARY

Most B2B SaaS companies are drowning in a sea of sameness—building brilliant tech but getting zero traction. Madhav Bhandari cracked the code on explosive growth by doing the opposite of everyone else. From scaling Hubstaff and Storylane from scrappy startups to eight-figure powerhouses, Madhav reveals his "Pattern Interrupt" framework that 7X'd brand visibility and drove $2M to $10M ARR in just two years—with zero investor funding. This episode unpacks the fatal mistakes killing most startups, why your marketing looks like everyone else's, and how to engineer unfair attention in impossibly crowded markets using creative disruption.

KEY TAKEAWAYS

• The Pattern Interrupt Framework (PIPE): The exact system Madhav uses to identify tired industry patterns and break them—turning conventional tactics into competitive advantages
• The SEO Experiment That Broke All Rules: How removing all text and images from blog pages and replacing them with interactive demos exploded organic traffic from 20K to 250K monthly visits in six months
• Why Tech-First Companies Fail at GTM: The critical go-to-market mistakes that sink brilliant products—from terrible feature naming to scattered focus across 100+ initiatives
• Building in Public as a Growth Engine: How publicly sharing revenue numbers, marketing budgets, and full strategies attracts your ICP and creates viral attention in crowded categories

CHAPTERS

00:00 - The $2M to $10M Growth Secret: Pattern Interrupt Marketing Unleashed

02:28 - From Computer Science to Marketing Genius: How Writing Became His Superpower

04:38 - Why Your SaaS Startup Is Failing: The GTM Mistakes Killing Growth

08:22 - The Framework That Changed Everything: Introducing the PIPE Method

12:15 - Breaking SEO Rules: Removing All Text and 10X-ing Organic Traffic

18:45 - Conference Swag, Viral Ads & Webinars: Pattern Interrupts in Action

35:20 - Building in Public: The Underrated Strategy That Attracts Your ICP

59:52 - Buyback Your Time: Finding Balance as a New Dad and Marketing Leader

GUEST INFORMATION Madhav Bhandari VP of Marketing, Storylane SaaS Growth & Pattern Interrupt Expert Connect with Madhav Bhandari: Website: https://storylane.io LinkedIn: https://www.linkedin.com/in/madhavbhandari/

HOST INFORMATION Connect with John Rankins: Website: https://thesalesmachine.com/ YouTube: @JohnRankinsOfficial Instagram: https://www.instagram.com/johnrankinsofficial/ LinkedIn: https://www.linkedin.com/in/johnrankinsofficial Transform Sales with The Sales Machine: Your CRM is DEAD—just a glorified address book. While you chase reports, competitors win deals. The Sales Machine drives actual performance with automation, insights, and gamification that work Book a strategy call: thesalesmachine.com

• The 90-10 rule destroying your pipeline: Why focusing only on "ready to buy now" prospects leaves 90% of potential revenue on the table—and how to capture it
• From spam to sales machine: The exact framework Chris used to scale Perkbox from $18k to $10M by treating "not now" as the beginning, not the end
• The delayed gratification playbook: How top performers turn timing objections into competitive advantages while everyone else chases the next shiny lead

Host Information Connect with John Rankins: Website: https://thesalesmachine.com/ YouTube: @JohnRankinsOfficial Instagram: https://www.instagram.com/johnrankinsofficial/ LinkedIn: https://www.linkedin.com/in/johnrankinsofficial Transform Sales with The Sales Machine: Your CRM is DEAD—just a glorified address book. While you chase reports, competitors win deals. The Sales Machine drives actual performance with automation, insights, and gamification that work Book a strategy call: thesalesmachine.com

• The counterintuitive framework Fortune 500 leaders use to turn creativity into predictable revenue growth
• Why your innovation strategy is failing (and the one question that fixes it immediately)
• How strategic rest and intentional pauses create more breakthroughs than 80-hour work weeks
• The hidden cost of hustle culture that's quietly destroying your team's competitive edge
• A practical system for embedding curiosity into daily operations without sacrificing execution

• The 7 Trust Languages Framework – Discover why people receive trust differently and how speaking the wrong "language" destroys relationships before they begin
• The 60-Second Trust Technique – Learn the exact method Fortune 500 CEOs use to establish instant credibility and connection in any conversation
• Why Diversity Efforts Fail – Uncover the hidden trust deficit sabotaging your DEI initiatives and what to do about it immediately
• Dignity vs. Respect at Work – Master the critical difference that separates high-performing cultures from toxic ones (most leaders get this backward)

The AI revolution isn't coming to sales—it's already here, and it's brutal. Justin Shriber, CEO of Terret, reveals how artificial intelligence is fundamentally reshaping sales teams right now. As a leader at the forefront of AI-powered sales transformation, Justin has seen firsthand which companies are thriving and which are dying in this new landscape. In this raw, no-BS conversation, Justin exposes which sales roles are disappearing, which are becoming more valuable, and the counterintuitive moves top CEOs are making to dominate. If you're still running sales the old way, you're already behind.

• The "AI Replacement Test": Discover the simple framework to identify which sales roles on your team are vulnerable to AI automation (and which become 10x more valuable)
• Why traditional SDRs are extinct: Learn how enterprise companies are replacing 50% of their outbound teams with AI—and getting better results
• The new sales skill stack: Find out the three critical capabilities every salesperson must develop immediately or risk becoming obsolete within 24 months
• CEO playbook for AI transformation: Get Justin's battle-tested strategy for restructuring your sales org without destroying morale or losing top performers

0:00 - The Brutal Truth: How AI Is Quietly Eliminating Sales Jobs Right Now 4:23 - The Hidden Patterns: What Elite Sales Leaders See That Others Miss 9:47 - The SDR Death Spiral: Why Outbound Prospecting Will Never Be the Same 15:32 - Which Sales Roles Survive (And Which Get Automated First) 22:18 - The AI Replacement Framework Every Sales Leader Needs Today 28:45 - Why Your Best Salespeople Are Starting to Panic 34:12 - The Counterintuitive Move: Hiring More Humans in the Age of AI 41:29 - Transform or Die: Justin's 90-Day AI Implementation Roadmap

Justin Shriber CEO, Terret AI-Powered Sales Transformation Leader

Connect with Justin Shriber: Website: https://terret.ai/ LinkedIn: https://www.linkedin.com/in/justinshriber/

Connect with John Rankins:

Website: https://thesalesmachine.com/ YouTube: @JohnRankinsOfficial Instagram: https://www.instagram.com/johnrankinsofficial/ LinkedIn: https://www.linkedin.com/in/johnrankinsofficial

Your CRM is DEAD—just a glorified address book. While you chase reports, competitors win deals. The Sales Machine drives actual performance with automation, insights, and gamification that work.

Book a strategy call: thesalesmachine.com