[HIGHLIGHTS VIDEO] What's the secret behind sales teams that outperform their competitors by 350%? In this power-packed highlights video from our full conversation, Lisa Earle McLeod unveils the transformative power of noble purpose in sales. Discover how LinkedIn's focus on creating opportunity for the global workforce propelled them past Monster.com, and why the best salespeople share a common trait: their true north is improving customers' lives, not just hitting numbers. Lisa's groundbreaking research proves that purpose-driven teams don't just win more—they're happier and more resilient. These essential highlights reveal how to activate your team's noble purpose and transform your sales organization from transaction-focused to impact-driven, unlocking extraordinary performance and engagement along the way.

• The Noble Purpose Advantage - Discover how purpose-driven sales teams outperform transaction-focused competitors by 350% (backed by research that will change how you lead)
• LinkedIn's Billion-Dollar Secret - Learn why "creating opportunity for the global workforce" beats "hitting quarterly numbers" every single time
• The True North Framework - Why exceptional salespeople guide every interaction by customer impact, not quotas—and how this makes them more resilient and successful
• Beyond Customer Centricity - The critical difference between serving customers and improving their lives (one creates servants, the other creates champions)
• The 10-15 Transformation Tweaks - Simple, proven changes that shift your entire organization from internal numbers-focus to external customer impact-focus

00:00 - The Billion-Dollar Noble Purpose Truth - How LinkedIn's purpose-driven approach won against Monster.com's numbers obsession

01:35 - What Makes Salespeople Exceptional - The surprising true north that separates the 99th percentile from everyone else

03:19 - The 350% Noble Purpose Advantage - Research-backed proof that improving customer lives drives extraordinary results

05:04 - From Shame to Purpose - Lisa's transformative journey discovering the nobility in sales

08:13 - When Success Meets Significance - Why financial goals and human impact are powerful allies, not enemies

09:14 - Noble Purpose vs. Customer Centricity - The empowering alternative that creates expert advisors, not indentured servants

10:54 - Belonging + Significance = Peak Performance - The two human needs that unlock sales team engagement

11:53 - Purpose in Action: The IT Transformation - Real example of shifting from "making money" to "making businesses successful"

13:57 - Leading with Noble Purpose - The parenting wisdom that shapes extraordinary sales leadership

Want the full conversation? Watch the complete 1-hour episode for deeper insights, more strategies, and extended discussion on building a purpose-driven sales culture.

Lisa Earle McLeod Bestselling Author & Consultant, Selling with Noble Purpose Purpose-Driven Sales Expert

Connect with Lisa: Website: mcleodandmore.com LinkedIn: https://www.linkedin.com/in/lisaearlemcleod/

Connect with John Rankins: Website: https://thesalesmachine.com/ YouTube: @JohnRankinsOfficial Instagram: https://www.instagram.com/johnrankinsofficial/ LinkedIn: https://www.linkedin.com/in/johnrankinsofficial

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