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The Roofing CEO Podcast

The Roofing CEO Podcast

Di: Sam Taggart
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The Roofing CEO Podcast spotlights the owners behind roofing businesses. The ones doing the work, building teams, taking the risks, and figuring out the next chapter as they go. Each episode is a conversation with a roofing owner about their story, what is working, what is not, and where the industry is heading. Hosted by Mike Abramowitz in partnership with Forge Roofing and D2D Experts.

© 2026 The Roofing CEO Podcast
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  • How to Recruit and Develop Roofing Sales Reps - Andrew Matson
    Oct 13 2026

    How do you recruit young people into roofing and turn them into closers?

    Andrew Matson runs Home Court Roofing like an entrepreneur factory, and one of his 20-year-old reps went from UPS night shifts to buying a Corvette.

    Grab the free D2D Blueprint: https://ownersos.com/the-d2d-blueprint?utm_source=youtube&utm_medium=description&utm_campaign=ownersos&utm_content=how-to-recruit-and-develop-roofing-sales-reps-playbook

    On this episode of the Roofing CEO Podcast, host Mike Abramowitz talks with Andrew Matson of Home Court Roofing in Louisville. Andrew treats his company as a place to develop reps and leaders, not just to sell roofs.

    He walks through the 90-day curriculum he runs on new hires, the mindset shift from employee to value-seller, and his mission to make Home Court the premier place in Louisville for young people to learn roofing, sales, and entrepreneurship, including rebuilding university pipelines to bring in students every summer.

    Andrew Matson has owned Home Court Roofing in Louisville, Kentucky for three years, with a leadership focus on developing young reps into closers and future leaders.

    What you'll learn in this episode:

    • The 90-day development curriculum Andrew runs on new hires
    • How a 20-year-old went from UPS nights to $10k-plus months
    • Building a roofing company as an entrepreneur factory
    • Rebuilding university pipelines to recruit students every summer
    • Why developing people beats chasing tactics in a changing insurance market

    This show is brought to you in partnership with Forge and D2D Experts.

    If you're a roofing CEO trying to get out of the day-to-day, Owner's OS is the operating system built for it: the org chart, role clarity, KPIs, and one-on-one system that let the business run without you.

    Get the Owner's OS operating system: OwnersosOwnersOS helps home-service companies scale

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    28 min
  • How to Scale a Roofing Company to $100 Million - Josh Steinberger
    Oct 6 2026

    Most roofing companies stall out around $10 million. Josh Steinberger blew past it to nearly $50 million, and he's building toward $100 million with a model he calls "Walmartized."

    Grab the free Scaling Playbook: https://ownersos.com/scaling-playbook?utm_source=youtube&utm_medium=description&utm_campaign=ownersos&utm_content=how-to-scale-a-roofing-company-to-100-million

    On the Roofing CEO Podcast, host Mike Abramowitz talks with Josh Steinberger, CEO of NextGen Restoration, a nationwide roofer doing roughly $46 to $50 million a year across four markets. Josh breaks down the profitability breakpoint that traps most roofers around $10 to $12 million, why owner income can hit zero at $8 million, and how replacing early hires with higher-skill managers frees the founder from the day-to-day. Then he lays out his blueprint for $100 million: seeding multiple $8 million local offices while centralizing logistics and back-office to keep overhead low and results predictable.

    Josh Steinberger is the CEO of NextGen Restoration, a roofing and restoration company operating in four markets nationwide with over fifty team members and roughly $46 to $50 million in annual revenue. He started in door-to-door sales in 2008 and built his way into ownership.

    Questions this episode answers:

    • How do you scale a roofing company past $10 million?
    • Why do roofing companies get stuck at $10 to $12 million?
    • How do you build a multi-location roofing business?
    • How do you reduce founder dependency as you grow?
    • How do you build a roofing company toward $100 million?

    What you'll learn in this episode:

    • The $10 to $12 million profitability breakpoint, and why owner income can hit zero at $8 million
    • Why you have to upgrade early hires with higher-skill managers to keep growing
    • The multi-office model: multiple $8 million local offices plus a centralized back-office
    • The "Walmartized" consistency that makes a business investable
    • Josh's path from door-to-door in 2008 to a nearly $50 million operator

    This show is brought to you in partnership with Forge and D2D Experts. Scaling past the $10 million ceiling is a systems problem, not a sales problem. Owner's OS is the operating system built to get you there: https://ownersos.com/?utm_source=youtube&utm_medium=description&utm_campaign=ownersos&utm_content=how-to-scale-a-roofing-company-to-100-million

    Connect with Josh: nextgenrestoration.net · Instagram @joshsteinberger

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    36 min
  • How Baja Roofing Scaled to $5M by Cracking HOA Work - Jeremy Lara
    Sep 29 2026

    A third-generation roofer burned out running the owner-operator grind, went and sold for someone else to learn how a real company runs, then came back and scaled his family's revived brand from $1.8M to nearly $5M in a year, with $8 to $10M in sight.

    Build the systems to run your roofing company without you: https://ownersos.com/?utm_source=youtube&utm_medium=description&utm_campaign=ownersos&utm_content=how-baja-roofing-scaled-to-5m-by-cracking-hoa-work

    On this episode of the Roofing CEO Podcast, host Mike Abramowitz sits down with Jeremy Lara of Baja Roofing in Los Angeles. Jeremy walks through nearly breaking himself trying to grow too fast, what he learned building a solar company's roofing division at 30 roofs a month, the financial literacy gap that almost sank him, and how breaking into HOA and commercial work opened six-figure jobs with a fraction of the competition. If you're a roofing owner stuck in the owner-operator trap, this one's for you.

    Jeremy Lara is the CEO and co-owner of Baja Roofing, a third-generation, family-owned company in the Los Angeles area working residential, commercial, and HOA projects. He also coaches roofing owners through his Scale Method program.

    What you'll learn in this episode:

    • Why growing too fast as an owner-operator nearly broke him
    • How selling for another company taught him the systems to scale his own
    • The financial literacy gap most roofing owners ignore until it hurts
    • How Baja broke into HOA and commercial work, where competition is surprisingly thin
    • His three-year plan to split verticals and scale to $20M at 15% net

    This show is brought to you in partnership with Forge and D2D Experts. If you're a roofing CEO trying to get out of the day-to-day, Owner's OS is the operating system built for it: the org chart, role clarity, KPIs, and one-on-one system that let the business run without you. Start your free trial: https://ownersos.com/?utm_source=youtube&utm_medium=description&utm_campaign=ownersos&utm_content=how-baja-roofing-scaled-to-5m-by-cracking-hoa-work

    Connect with Jeremy and Baja Roofing: Instagram @baja_roofing and @jeremy.untucked · https://www.bajaroofing.com · Scale Method (free community plus one-on-one consulting)

    Chapters:

    0:00 How to plug in with Forge and D2D Experts

    1:14 Meet Jeremy Lara, Baja Roofing

    1:47 From owner-operator burnout to learning systems

    4:20 Building a solar company's roofing division

    6:49 The financial literacy learning curve

    8:56 The three-to-five-year vision

    13:42 Break

    14:33 Inside the Scale Method

    17:39 Breaking into HOA and commercial

    20:01 Wrap

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    21 min
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