Episodi

  • PR fails to avoid: 5 crisis communication lessons

    PR fails to avoid: 5 crisis communication lessons
    Sep 30 2026
    Post Office. Jet2. BBC. BrewDog. Mattel. Five cases of crisis comms gone wrong, and the specific lessons for recruitment and in-house talent teams.
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    8 min
  • Thought leadership for recruitment agencies

    Thought leadership for recruitment agencies
    Sep 3 2026
    In this episode of The Recruitment Marketing Edit, we delve into the often misunderstood world of thought leadership for recruitment agencies. Despite its popularity as a marketing tactic, many agencies fail to execute it effectively. We explore the common pitfalls and a successful case study of a recruitment leader who built a strong thought leadership presence by being consistent, opinionated, and specific. Join us as we share the secrets to transforming thought leadership into a powerful tool for your recruitment agency.
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    8 min
  • PR is how you get cited by LLMs

    PR is how you get cited by LLMs
    Aug 6 2026
    You can't pay ChatGPT to mention you. Or Gemini. Or Perplexity. Episode 7 of The Recruitment Marketing Edit explains why PR is the most reliable route to being cited by AI, and what to do about it in the next six months.
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    7 min
  • How recruitment firms can secure meaningful media coverage without a big budget

    How recruitment firms can secure meaningful media coverage without a big budget
    Jul 21 2026
    In Episode 6 of The Recruitment Marketing Edit, BlueSky PR walks through how the recruitment firms with limited budgets and no agency retainer actually land meaningful trade press coverage. The two things worth measuring PR against and everything else that isn't. Five tactics that work when there's no money to spend, and five that consistently waste effort. Why sustained beats sporadic every time. And why coverage is only worth having if you treat it as a commercial asset rather than a logo on a website.
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    8 min
  • Recruitment marketing budgets for 2026

    Recruitment marketing budgets for 2026
    Jun 29 2026
    Take your average placement fee. Compare it to your monthly PR budget. Episode 5 of The Recruitment Marketing Edit on what to do with the budget you've actually got in 2026, rather than the one you wish you had.
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    9 min
  • Top marketing analytics that all recruiters should be measuring in 2026

    Top marketing analytics that all recruiters should be measuring in 2026
    Jun 12 2026
    You can grow impressions, followers and sessions while losing market share, missing your MQL targets, and watching pipeline thin out. Episode 4 of The Recruitment Marketing Edit on the four metrics that actually matter in 2026. Written by the BlueSky PR team. AI-voiced for your convenience.
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    6 min
  • Authentic employer branding in the era of AI

    Authentic employer branding in the era of AI
    May 21 2026
    In this episode of The Recruitment Marketing Edit, we dive into the complexities of authentic employer branding in a world increasingly dominated by AI. We explore the challenges recruitment marketers face as they balance the efficiency of AI tools with the need for genuine human connection. We discuss how automated content can dilute brand identity and the risks of losing authenticity when AI takes the reins. We emphasise the importance of aligning your employer brand with the true culture of your organisation, advocating for a human-centric approach in candidate interactions. Tune in to discover strategies for leveraging technology while preserving the essence of what makes your company unique.
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    7 min
  • Why outsourcing content production to AI platforms isn’t a good idea

    Why outsourcing content production to AI platforms isn’t a good idea
    May 12 2026
    A meaningful chunk of recruitment agencies tried outsourcing content production to AI in 2024 and 2025. Here's what happened, and why most of them quietly rebuilt their content function with human content in 2026.
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    7 min