What happens when your podcast topic gets super specific? The temptation to broaden your podcast subject matter, to capture a wide range of both guests and listeners, is understandable. But often, something magical happens when you narrow down your focus to the super-specific sub-sub-topic you're most passionate about: your fellow mega nerds find you and become your most loyal following.

Susan Thompson proves this point perfectly. For the last several years, she and her cohost, Holly, have produced "The Voices of the Ancestors", a podcast dedicated to an extremely niche topic: polyphonic folk songs of Georgia (the country, not the state) and the women who sing them. Susan went from not even knowing what a podcast was to speaking with conviction on microphone preferences and the rise of video in the industry. Her show has connected her with a global community of fellow devotees, uncovered numerous opportunities to speak at events all around the world, and elevated underacknowledged voices—precisely because she chose to project her niche passion full-throated across the airwaves.

Get inspired to double down on your specialized expertise in your podcast:

• What's possible when you accept that "every day is a learning day";
• Navigating the technological trials of recording;
• Sharing the workload as a two-person podcasting team;
• The reality and considerations of continuing a podcast amidst life's busyness.

Links worth mentioning from the episode:

• Voices of the Ancestors, "Nino Kalandadze Makharadze Remembered": https://voicesoftheancestors.co.uk/voices-of-the-ancestors-all-episodes#NinoKalandadze
• Voices of the Ancestors, "Blessing the Village: Alive Easter with Amer-Imeri: https://soundcloud.com/voicesoftheancestors/blessing-the-village-alive

Engage with Susan Thompson:

• Connect with Susan on LinkedIn: https://www.linkedin.com/in/susanthompsonuk/
• Listen to Voices of the Ancestors: https://voicesoftheancestors.co.uk/
• Follow the podcast on Soundcloud: https://soundcloud.com/voicesoftheancestors
• Follow the podcast on Facebook: https://www.facebook.com/georgianpolyphony
• Buy Susan and Holly a coffee (or a mint tea): https://ko-fi.com/voicesoftheancestors

Connect with Mary!

• Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
• Get the full transcript of the episode at http://www.visiblevoicepodcast.com
• Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• To learn more or work with Mary, check out https://www.organizedsound.ca
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions

Show Credits:

• Podcast audio design, engineering, and editing by Mary Chan of Organized Sound Productions
• Show notes written by Shannon Kirk of Right Words Studio
• Post-production support by Kristalee Forre of Forre You VA
• Podcast cover art by Emily Johnston of Artio Design Co.

As a woman, should you consider adding video to your show? Video podcasting is on the rise. The trend is being driven by huge celebrity players and, most recently, Apple Podcasts, who released HLS video support in late March 2026. And while there are benefits to this evolution, there's also a lot to unpack if you're considering adding video to your show.

In this episode, Mary shares a deeply personal take on this shift, interspersed with her podcasting expertise. There are two sides to every coin: video raises the barrier to entry beyond simple audio recording, and it provides an improved experience to people who are hard of hearing. Video gives you the opportunity to show and tell, and it requires a lot more work to edit. Most significantly, podcasting's visual evolution heaps the same unfair standards on women that the film and television industry has for generations.

Unpack the heavy demand of video, as a woman in podcasting:

• Exploring the gender bias that has always plagued women in media;
• How adding video to your podcast will affect you, mentally and physically;
• The high-tech requirements of adding a video component;
• The reality of how video could help your show.

Links worth mentioning from the episode:

• Kings College London, "Almost a third of Gen Z men agree a wife should obey her husband" - https://www.kcl.ac.uk/news/almost-a-third-of-gen-z-men-agree-a-wife-should-obey-her-husband
• "Global News anchors conduct wardrobe experiment. Did you notice?" - https://globalnews.ca/news/10263239/global-news-anchors-wardrobe-experiment/
• "Apple introduces a new video podcast experience on Apple Podcasts" - https://www.apple.com/ca/newsroom/2026/02/apple-introduces-a-new-video-podcast-experience-on-apple-podcasts/
• "Apple Takes Podcasting Mainstream" - https://www.apple.com/newsroom/2005/06/28Apple-Takes-Podcasting-Mainstream/

Connect with Mary!

• Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
• Get the full transcript of the episode at http://www.visiblevoicepodcast.com
• Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• To learn more or work with Mary, check out https://www.organizedsound.ca
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions

Show Credits:

• Podcast audio design, engineering, and editing by Mary Chan of Organized Sound Productions
• Show notes written by Shannon Kirk of Right Words Studio
• Post-production support by Kristalee Forre of Forre You VA
• Podcast cover art by Emily Johnston of Artio Design Co.

How many different hats do you wear as host and producer of your own podcast? If you actually wrote out everything you do for your podcast besides speaking into the microphone, the list would be extensive. Podcasters often get asked what it means to be a podcast producer. As Emma Krebs explains, that's because "producer" is an umbrella term that encompasses a ton of different roles.

Emma is a seasoned podcast and YouTube producer who currently produces celebrity doctor Mark Hyman's show. While she's lucky enough today to have a robust team and suite of tools at her disposal, she remembers what it was like to fly solo. In this episode, she breaks down what her current role looks like and which of the many, many steps every hybrid host–producer should prioritize.

From heavy guest research to tracking spreadsheets to really perfecting that intro, Emma's tips and tricks will help you position your podcast as a meaningful contributor to the medium and to positive change across the industry.

Dust off the countless hats of a solo showrunner:

• How spending more time on show prep will save you time later;
• The ongoing inequality and hopeful future of women in podcasting;
• Why you need to think about your intros long before post-production;
• Why jumping on the video podcast bandwagon might be the wrong move.

Links worth mentioning from the episode:

• Episode 110, "Start Strong with a Purposeful Intro": https://www.organizedsound.ca/start-strong-with-a-purposeful-intro-episode-110/
• USC Annenberg, "Inequality in Popular Podcasts? An Examination of Gender & Race/Ethnicity": https://assets.uscannenberg.org/docs/aii-inequality-Podcasts-2025-11-06.pdf

Engage with Emma:

• Learn more about her work: https://www.emmakrebs.com/
• Follow her on Instagram: https://www.instagram.com/byemmakrebs/
• Listen to the Dr. Hyman Show, produced by Emma: https://drhyman.com/blogs/content/tagged/podcast

Connect with Mary!

• Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
• Get the full transcript of the episode at http://www.visiblevoicepodcast.com
• Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• To learn more or work with Mary, check out https://www.organizedsound.ca
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions

Show Credits:

• Podcast audio design, engineering, and editing by Mary Chan of Organized Sound Productions
• Show notes written by Shannon Kirk of Right Words Studio
• Post-production support by Kristalee Forre of Forre You VA
• Podcast cover art by Emily Johnston of Artio Design Co.

How do you draw in your listener, right from the very beginning? Don't lose your listener before you even have them. An overly lengthy, unintentional, or boring introduction at the top of an episode is a great way to do just that. Much like in radio and newspaper, the lede is your opportunity to seize and delight your audience, so it's important not to squander it.

Mary knows the pain of sitting through a dry, repetitive podcast intro. In this episode, she brings you the details you need to avoid that pitfall. There's a difference between show and episode intros, and all too many pods air what should actually be a stand-alone trailer at the top, every time. Discover the ingredients that deliver an impactful and purposeful lede and the factors that should guide your intro style choice. Now, the question is: what will you tweak or try in your next episode to land your listener right away?

Avoid boring beginnings with Mary's quick, high-impact tips:

• The difference between show and episode intros and trailers;
• The five building blocks of a show intro;
• How your show's goal and ideal listener guide your lead-in.

Links worth mentioning from the episode:

• Episode 15, "Identifying Your Audience for Podcast Growth": https://www.organizedsound.ca/identifying-your-audience-for-podcast-growth-episode-15/
• Episode 105, "Simplify Your Podcast Production with a Show Map": https://www.organizedsound.ca/simplify-your-podcast-production-with-a-show-map-episode-105/

Connect with Mary!

• Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
• Get the full transcript of the episode at http://www.visiblevoicepodcast.com
• Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• To learn more or work with Mary, check out https://www.organizedsound.ca
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions

Show Credits:

• Podcast audio design, engineering, and editing by Mary Chan of Organized Sound Productions
• Show notes written by Shannon Kirk of Right Words Studio
• Post-production support by Kristalee Forre of Forre You VA
• Podcast cover art by Emily Johnston of Artio Design Co.

How do you make your podcasting hours really count? You know the feeling—you plan to sit down and record your episode, and before you know it, that day has completely gotten away from you. There's a plan to make, research to conduct, and stretch breaks to squeeze in. It usually takes longer than expected to record, and afterwards, there's editing, marketing, design…if you don't have a robust team behind you, it's one heck of a job!

Inspired by the Chinese Year of the Fire Horse, full of intense energy and rapid transformation, Mary welcomes 2026 with a call to action for every podcaster: Slow down! Sure, you can create a podcast episode quickly—you can use the ever-transforming generative AI to write, record, and edit. You can blurt out whatever pops into your head as it comes. But a show that really lands with the target audience needs to be intentional.

This year, take the time to pause, strategize, and make meaningful decisions. The likely result? A rock-star show worthy of all the fiery passion you put into it.

Slow down and consider what you want out of your podcast:

• How new technologies and breakthroughs are changing and challenging the industry;
• Why you should time your whole podcast procedure;
• The difference between a quick episode and a short episode.

Links worth mentioning from the episode:

• Subscribe to the Culture Study newsletter: https://annehelen.substack.com/
• Follow the Culture Study podcast: https://culturestudypod.substack.com/
• Listen to episode 95, "Generative AI: Understanding the Future of Podcasting with Amanda Cupido": https://www.organizedsound.ca/generative-ai-understanding-the-future-of-podcasting-with-amanda-cupido-episode-95/

Connect with Mary!

• Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
• Get the full transcript of the episode at http://www.visiblevoicepodcast.com
• Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• To learn more or work with Mary, check out https://www.organizedsound.ca
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions

Show Credits:

• Podcast audio design, engineering, and editing by Mary Chan of Organized Sound Productions
• Show notes written by Shannon Kirk of Right Words Studio
• Post-production support by Kristalee Forre of Forre You VA
• Podcast cover art by Emily Johnston of Artio Design Co.

When's the last time you replayed your old episodes and really listened? It's the end of another year of podcasting, and that means looking back on how far you've come and planning the next steps. Whether you're taking some time off for the holiday or plugging away between the eggnog and the family time, Mary has one non-negotiable for you: you need to start listening back to your old episodes—and not just at 2X speed.

For a medium that celebrates the voice, podcasters are way too lax about auditing their primary instrument. Yes, it's awkward, and chances are you'll sound weird to yourself. You might even get a hint of that imposter syndrome you thought you quashed. But trust Mary: give yourself the gift of perspective and growth this year by running some personal airchecks. It really does get easier the more you do it, and you'll unlock so much potential for your show in 2026 and beyond.

Put aside the mic and queue up some past episodes. Discover:

• How focusing on feelings helps you develop a discerning ear;
• Efficiency hacks for reducing the cringe factor of listening to your own voice;
• Reflection questions to consider as you review old episodes.

Links worth mentioning from the episode:

• Try Smitten Kitchen's Brownie Roll-Out Cookies: https://smittenkitchen.com/2008/04/brownie-roll-out-cookies/
• Listen to Episode 15, Identifying Your Audience for Podcast Growth: https://www.organizedsound.ca/identifying-your-audience-for-podcast-growth-episode-15/
• Listen to Episode 50, Stop Thinking About Yourself: https://www.organizedsound.ca/stop-thinking-about-yourself-episode-50/
• Listen to Episode 105, How to Keep Fear From Overpowering Your Voice with Kat Stewart and Kevin Ribble: https://www.organizedsound.ca/how-to-keep-fear-from-overpowering-your-voice-with-kat-stewart-and-kevin-ribble-episode-102/

Connect with Mary!

• Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
• Get the full transcript of the episode at http://www.visiblevoicepodcast.com
• Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• To learn more or work with Mary, check out https://www.organizedsound.ca
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions

Show Credits:

• Podcast audio design, engineering, and editing by Mary Chan of Organized Sound Productions
• Show notes written by Shannon Kirk of Right Words Studio
• Post-production support by Kristalee Forre of Forre You VA
• Podcast cover art by Emily Johnston of Artio Design Co.

What assumptions are holding you back from creating a more accessible show? If you knew more about your listener's accessibility needs, how would that change your show? Podcasting borrows so much of its policy and practice from more traditional forms of media, and while that's given us a great place to start, it's also slowed down innovation in this unique medium.

Meg Wilcox is a journalist and professor at Mount Royal University. Her research focuses on where podcasting could improve in terms of accessibility and ethics. In this episode, she shares how her experience producing an audio memoir for a woman with vision impairment prompted her to reconsider how we approach everything from recording and publishing to promoting our shows. You'll learn about the ethics of copyright ownership, the slow adoption of accessibility tools, and the ongoing barriers that, if dismantled, would give anyone with a podcasting dream the tools to make it come true.

Reframe how you think about your show's accessibility and availability:

• The power of accessibility upgrades to make podcasting better for everyone;
• The importance of understanding your audience and what they need;
• What's still missing in the wider world of media accessibility;
• Our flawed expectations around what's "professional" in audio.

Links worth mentioning from the episode:

• USC Annenberg, "Inequality in Popular Podcasts? An Examination of Gender & Race/Ethnicity": https://assets.uscannenberg.org/docs/aii-inequality-Podcasts-2025-11-06.pdf
• PodNews, "25 Podcasts Announced as Eligible for Golden Globes": https://podnews.net/press-release/golden-globes-eligible-podcasts-26
• Episode 99, "Canadian Identity in the Indie Podcasting Ecosystem with Kattie Laur": https://www.organizedsound.ca/canadian-identity-in-the-indie-podcasting-ecosystem-with-kattie-laur-episode-99/

Engage with Meg Wilcox:

• Listen to Static: A Party Girl's Memoir: https://www.megwilcox.com/2024/11/08/static-a-party-girls-memoir/
• Connect with Meg on LinkedIn: https://www.linkedin.com/in/megwilcox/
• Learn more about Meg's work: https://www.megwilcox.com/

Connect with Mary!

• Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
• Get the full transcript of the episode at http://www.visiblevoicepodcast.com
• Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• To learn more or work with Mary, check out https://www.organizedsound.ca
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions

Show Credits:

• Podcast audio design, engineering, and editing by Mary Chan of Organized Sound Productions
• Show notes written by Shannon Kirk of Right Words Studio
• Post-production support by Kristalee Forre of Forre You VA
• Podcast cover art by Emily Johnston of Artio Design Co.