Ashok Subramanian shares the real story behind leaving McKinsey, building Liazon from nothing, nearly running out of payroll multiple times, and ultimately selling the company in a lightning-fast acquisition that changed everything. Along the way, he reveals how founders misjudge risk, why most "great ideas" are actually wrong, and what it really takes to build something that lasts inside a broken healthcare system.

In this episode, Jeff Munn and Ashok unpack:

• Why the scariest part of entrepreneurship isn't failing — it's succeeding
• How Liazon pivoted from a dead-end pilot into a billion-dollar acquisition
• What founders get wrong about exits, risk, and building inside big companies

Whether you're starting your first company or scaling your fifth, this conversation will challenge how you think about risk, leadership, and what it means to truly build something.

The stakes only go up — but so does what you're capable of.

Guest: Ashok Subramanian
🔗 Centivo: centivo.com

Host: Jeff Munn
🎙 Pick Now Podcast
🔗 LinkedIn: jeffmunn

What if the biggest thing holding your business back… is you?

This week, Jeff sits down with Michael Pickel for a candid coaching conversation about leadership, control, and learning to get out of your own way. Michael reflects on overthinking decisions, being too hard on himself, and how unintentionally holding on too tightly can limit a team's growth.

Together, they unpack the difference between expectations and agreements, why control and growth can't coexist, and how real leadership often means creating space—for your team and for yourself.

What if the only thing standing between you and the opportunity of a lifetime is the belief that you belong there?
Norm Volsky shares how a career in recruiting turned into an entrepreneurial engine—helping scale category-defining healthcare companies like Livongo and Hinge Health, and eventually launching his own investment platform. Along the way, Norm reveals how conviction, timing, and relentless value creation compound into outsized impact.

In this episode, you'll learn:

• Why progress isn't linear—and why that's a good thing
• How betting on people early can change everything
• The mindset shift that turns "Why me?" into momentum
  
  

If you've ever felt on the edge of something bigger, this conversation might be the push you need.