If your traffic looks normal but revenue is dropping, this episode will help you stop reacting and start diagnosing so your marketing can scale efficiently again.

Host Eddie Garrison breaks down what businesses should actually fix first when marketing performance drops.

When leads slow down, most teams react by adding more tactics. More ads, more content, more platforms. But activity rarely solves the problem because the issue is usually not effort. It is friction inside the system.

This episode walks through a clear diagnostic framework to identify the real constraint before changing campaigns. You will learn how to determine whether the problem is demand, visibility, conversion, offer clarity, or follow up, and why fixing them in the wrong order increases acquisition costs.

Instead of guessing, you will understand how to trace the customer path from discovery to decision and repair the exact point where momentum breaks.

In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the fastest and most overlooked ways businesses can generate real marketing results without increasing ad spend or waiting months for SEO to work.

If your marketing feels slow, expensive, or invisible, your Google Business Profile may be the missing link.

Eddie walks through a practical, no-fluff strategy for turning a Google Business Profile into a high-intent growth asset that drives calls, website visits, and local visibility quickly. You’ll learn why this channel delivers faster wins than most marketing tactics, how small optimizations can create immediate momentum, and which features have the biggest impact on trust and conversions.

This episode covers:
• Why Google Business Profile captures ready-to-buy demand
• The fastest visibility levers most businesses ignore
• How categories, services, photos, and reviews influence rankings and trust
• Simple ways to reduce friction and increase conversions
• How consistency compounds results over time

Whether you’re a local business owner, marketer, or growth leader, this episode provides a clear, actionable framework for getting quick wins where intent is highest.

No hype. No heavy tech. Just smart, modern marketing that works.

With acquisition costs rising and trust in traditional advertising declining, brands can’t afford to rely on constant new traffic. The advantage today comes from retention, loyalty, and lifetime value.

Host Eddie Garrison walks through what a true customer engagement strategy looks like, how to map it across the entire customer lifecycle, and the practical systems that turn one-time buyers into long-term advocates.

You’ll learn:

• What customer engagement actually means (beyond email and social)
• How retention outperforms acquisition financially
• The 5 stages of the engagement lifecycle
• Tactical plays like lifecycle campaigns, onboarding optimization, proactive support, and community building
• The metrics that matter — and the vanity metrics to ignore
• Common mistakes that quietly increase churn

If you want fewer one-and-done customers and more repeat buyers, referrals, and predictable revenue, this episode gives you the blueprint.

Because modern growth isn’t about shouting louder — it’s about building relationships that last.