Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Want to scale your ecommerce business and step out of operations? Apply for the Value Engine Protocol: https://mattc.com/growthYour Amazon business is in more trouble than you think.Every month Amazon finds another way to squeeze its sellers. Higher fulfillment fees. More documentation. New rules that can zero your business overnight if you trip a compliance flag. I've watched brands I coach lose their top product listing over a minor compliance issue and drop to almost nothing in a week.I pioneered the Amazon FBA space 14 years ago. A lot of the top 1% of Amazon sellers today started with a program I built, and a lot of the strategies people still use came out of that era. Now I feel a responsibility to help those same sellers get off the platform before the squeeze catches them.The move is Shopify. But most Amazon sellers who try it fail, and it's for three specific reasons that have nothing to do with the software and everything to do with how they built their business on Amazon in the first place.In this video I'm breaking down all three, and exactly what to do about each one.What you'll learn:- Why most Amazon sellers have dangerously low lifetime customer profit (and the "never let them buy just one" rule that fixes it)- How I get an $80 average order value on $20 coffee, and how to bundle for your product category- The pre-purchase and post-purchase upsell structure that quietly doubles your revenue per customer- Why your Amazon "traffic playbook" doesn't work on Shopify, and the real way to think about paid ads on your own store- The $250,000 agency lesson that taught me what to hire out and what to keep in-house- The 3-to-5 person team structure I use to run growth on Shopify without doing the work myself- The 3 fundamentals (ads, funnel, product) you have to own before you can hand any of it offIf you're currently selling on Amazon and you know you need to diversify before Amazon does it to you, this is the video for you.

Download the AI Funnel Toolkit free below — it includes the model pages, the prompts, and the full guide: https://mattc.com/ai The other half of this system (creating the targeted ads that point at these pages) referenced at 7:53 here I explain in this other video: https://youtu.be/pfp9cp-ywKEDiscover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Use this ONE marketing strategy until you're doing at least a million dollars a month.I'm going to show you how easy it is by doing the whole thing on my phone, on the back of my boat, on the lake here in Austin.The strategy is individualized marketing where we are building a separate landing page for each group of buyers instead of pointing every ad at the same page. Until a few months ago this made no financial sense. Now it takes minutes.Grüns used this exact approach to go from nothing to a billion-dollar exit in under three years. We're running it right now in a business putting most of its marketing budget into paid ads. And 99% of advertisers still aren't doing it.Here's the full walkthrough:→ The listicle page format — why a content style that's been around since the beginning of the internet is still the best landing page template you can use→ Grabbing a proven model page and having Claude rebuild it for your product from scratch→ Using voice dictation to prompt on mobile, so this genuinely works from anywhere→ Publishing to a live URL in one tap, and why I wouldn't send real traffic there→ Generating 20 buyer personas — even with no reviews to work from→ Turning one base page into 20 variations, each speaking to a specific buyer→ A real example: "11 reasons new boat owners are replacing the free board that came with their boat”→ How to point targeted ads at targeted pages, and rinse and repeatWhether you're just starting or already running a seven or eight-figure business, this works the same way.

Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Want to scale your business and step out of operations? Apply for the Value Engine Protocol: https://mattc.com/growthEvery week there's a new AI tool, a new AI technology, and a new thing you're supposed to be doing with AI to survive.Most of it is making people busier, not better.The best way to use AI isn't to do more work. It's to do less work so you can focus on what actually matters. I've used it to cut my workweek in half while running businesses that have created billions in value. And I've watched smart operators burn hours inside of Claude and ChatGPT while their actual results get worse.The problem isn't AI. The problem is that almost nobody is being honest about where AI belongs in your business and where it doesn't.In this video I'm walking through the AI Delegation Framework I use to decide exactly what to outsource to AI, what to keep human, and the two areas where using AI is quietly making you weaker.What you'll learn:- The four-quadrant framework that tells you exactly when to apply AI (and when not to)- The million-dollar bet I placed on the opposite of what most AI content is telling you- Why outsourcing your thinking and strategy to AI is the fastest way to get your lunch eaten- The specific tasks I do outsource to AI (paid ads, sales copy, and why)- The one litmus test to know if AI is actually improving your life- Why I spend 36 hours a week without AI or the internet (and what happened when I stopped)If you're a founder or operator who's tired of the AI hype cycle and wants an honest framework for using it well, this is the video for you.