Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Want to scale your ecommerce business and step out of operations? Apply for the Value Engine Protocol: https://mattc.com/growthYour Amazon business is in more trouble than you think.Every month Amazon finds another way to squeeze its sellers. Higher fulfillment fees. More documentation. New rules that can zero your business overnight if you trip a compliance flag. I've watched brands I coach lose their top product listing over a minor compliance issue and drop to almost nothing in a week.I pioneered the Amazon FBA space 14 years ago. A lot of the top 1% of Amazon sellers today started with a program I built, and a lot of the strategies people still use came out of that era. Now I feel a responsibility to help those same sellers get off the platform before the squeeze catches them.The move is Shopify. But most Amazon sellers who try it fail, and it's for three specific reasons that have nothing to do with the software and everything to do with how they built their business on Amazon in the first place.In this video I'm breaking down all three, and exactly what to do about each one.What you'll learn:- Why most Amazon sellers have dangerously low lifetime customer profit (and the "never let them buy just one" rule that fixes it)- How I get an $80 average order value on $20 coffee, and how to bundle for your product category- The pre-purchase and post-purchase upsell structure that quietly doubles your revenue per customer- Why your Amazon "traffic playbook" doesn't work on Shopify, and the real way to think about paid ads on your own store- The $250,000 agency lesson that taught me what to hire out and what to keep in-house- The 3-to-5 person team structure I use to run growth on Shopify without doing the work myself- The 3 fundamentals (ads, funnel, product) you have to own before you can hand any of it offIf you're currently selling on Amazon and you know you need to diversify before Amazon does it to you, this is the video for you.