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In this episode of The 360° Marketing Show, we've got Vahbiz Cooper, who leads influencer marketing and employee advocacy at Demandbase. We get into the unicorn piñata campaign that went viral on LinkedIn, why AI-written content quietly tanks your engagement, the influencer relationship that turned into a viral product video, the campaign that flopped (and came back as a win years later), and her prediction about where AI trust is headed in B2B.

Timestamps

1:00 — How Vahbiz got to where she is + Updates

11:00 — The influencer who kept missing deadlines (and how one conversation changed everything)

15:32 — Where Vahbiz actually uses AI in her workflow

20:29 — The unicorn piñata campaign that broke the internet

24:14 — Writing the Women in Sales blog with AI end-to-end

29:42 — Why AI-written posts quietly lose engagement

38:30 — The campaign that flopped (and what she learned)

40:23 — The late wins nobody tracks on a dashboard

43:53 — What actually makes employee advocacy work

52:27 — The AI trust cliff that's coming for B2B

1:06:33 — Do it scared, ask the dumb questions

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tags: agentic AI, B2B customer journey, AEO, Answer Engine Optimization, Future of marketing, full-stack marketing, marketing podcast, anusha ramesh kannan,, influencer marketing, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation

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Your brand has two audiences now. A human one & an algorithmic one.

Most marketers are only building for one of them & it's not even the one making the first call.

In this episode, I break down the dual-journey model & the pre-delegation layer: why AI agents already have a preferred brand before your buyer even searches, where that bias comes from, and what it actually means for your marketing strategy in 2026.

Read my paper: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6436240

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https://www.anushakannan.com/book-updates

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↳Instagram: https://www.instagram.com/the360degreemarketingshow/

↳LinkedIn: linkedin.com/in/ the360marketingshowwithanushakannan

↳Website: https://t3ms.anushakannan.com/

Follow Anusha (Host)

↳ LinkedIn: ⁠linkedin.com/in/anusharameshkannan

↳ Website: https://www.anushakannan.com/

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Timestamps:

0:00 — The dual audience problem: introduced

0:57 — The three foundational assumptions of marketing

2:08 — What the dual audience problem actually is

2:44 — Amazon Bedrock Agent Core — live proof it's already here

3:22 — How the agent bias works, step by step

4:22 — Mem0 + Perplexity — more live examples

6:16 — How the funnel structurally breaks

7:12 — Where the bias actually comes from

7:18 — The pre-delegation layer, named

8:14 — What to do: 3 strategic moves for CMOs and founders

10:29 — The Inner Game book mention

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Code: DZBHXH6X1SGHZV5E

tags: agentic AI, B2B customer journey, AEO, Answer Engine Optimization, Future of marketing, full-stack marketing, marketing podcast, anusha ramesh kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation

The 360° Marketing Show is moving under From Zero with Anusha Kannan as I build the anti-LinkedIn & learn more lessons on marketing, branding, positioning.

This isn't goodbye - just a new season! Actually implementing the lessons we discuss on this podcast in real time!

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