If you’re new to my channel, I'm Anusha Ramesh Kannan. I’m the founder of The Business Anthropologist, a media platform exploring the human decisions, behaviours, systems, and beliefs underneath business - especially as AI & technology change what people can do.

I’ve studied engineering, data science, business analytics, and marketing, and spent the last several years moving between technology, analytics, marketing, research, entrepreneurship, and media.

The journey...

Childhood: Built a home library, made my own stationery brand, and developed an unusually persistent habit of asking “why?”

2016–2020: Studied Information Technology. Learned how systems and technology work & realized I was more interested in the people using them.

2020–2022: Studied Data Science & Business Analytics. Learned to look at businesses through data, patterns, and evidence.

2022: Moved to Boston for a Master’s in Marketing at Suffolk University.

2023–2025: Worked across marketing, analytics, customer research, and strategy. Analyzed $2B+ in retail sales data, worked with marketing technology and customer platforms, and learned what business looks like when you’re actually inside it.

2023–2025: Interviewed founders, executives, marketers, and operators through podcasts and media projects. Roughly 150+ episodes later, I realized I was less interested in asking people for their “best marketing tips” and more interested in understanding how they actually think.

2025: Returned to India and started building independently -contracting, writing, researching, experimenting with products, and creating media from scratch.

2025–2026: Built & tested an early-stage social platform, published a working research paper on how AI agents could change B2B marketing, wrote a book, and spent a lot of time studying what happens when technology changes the rules people have built businesses around.

2026: The Business Anthropologist.

Today, I’m trying to understand one question from as many angles as possible:

What becomes valuable when technology can do more of the work?

This channel is where I think out loud about AI, human behaviour, business, psychology, trust, incentives, technology, marketing, and the decisions that machines cannot make for us.

If you want more of my personal side, like the experiences, experiments, questions, and life behind the work - subscribe to the From Zero podcast.

If you’re here for The Business Anthropologist side of things - business, AI, human behaviour, psychology, technology, and the questions underneath it all - subscribe to this channel.

READ MY RESEARCH

My paper: “The Dual-Journey Model of Marketing in the Agentic Era”

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6436240

BUY MY BOOK

https://www.anushakannan.com/book-updates

~ FOLLOW THE BUSINESS ANTHROPOLOGIST ~

↳ LinkedIn: linkedin.com/in/thebusinessanthropologist

↳ Website: https://thebusinessanthropologist.com/

FOLLOW ANUSHA (HOST)

↳ LinkedIn: linkedin.com/in/anusharameshkannan

↳ Website: https://www.anushakannan.com/

↳ YouTube: /@anusharameshkannan

↳ Instagram: instagram.com/anusharameshkannann

TAGS

agentic AI, AI and business, AI in marketing, AI transformation, human behavior, business psychology, consumer psychology, marketing psychology, business anthropology, human behavior and business, future of business, future of marketing, future of work, AI strategy, B2B marketing, B2B customer journey, B2B buying, AI agents, marketing strategy, product marketing, customer marketing, content marketing, brand strategy, brand building, trust in business, decision making, organizational culture, incentives, technology and society, marketing leadership, marketing thought leadership, startup marketing, founder marketing, business strategy, marketing careers, marketing research, Anusha Kannan, The Business Anthropologist

🎵 Theme Song: ES_Not a Game - Michael Rothery

Field marketing is one of the only channels an algorithm can't fake. So what happens to it when AI takes over everything else?

Kayla Drake has spent 13 years running events for IBM, Autodesk, Udemy, Apollo.io, and StackAdapt. She thinks about this differently than most.

In this episode, we talk about how to design an executive dinner for 20 people, what to do when 75% of the room is introverted, where AI actually helps a field marketer versus where it gets in the way, why event tech tools cost $100K and still don't talk to each other, how to handle it when your event is falling apart in real time, what makes people trust a brand in a physical room, and what Kayla is quietly building on the side.

Kayla Drake is a LinkedIn Top Voice in field marketing, a founding member of the Planwell Collective, and one of the most respected voices in B2B event marketing.

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Read my paper: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6436240

~ BUY MY BOOK ~

https://www.anushakannan.com/book-updates

FREE RESOURCES ARE AVAILABLE HERE: https://www.anushakannan.com/360nucleus

~ Follow The 360° Marketing Show on ~

↳Instagram: / the360degreemarketingshow

↳LinkedIn: linkedin.com/in/ the360marketingshowwithanushakannan

↳Website: https://t3ms.anushakannan.com/

Follow Anusha (Host)

↳ LinkedIn: ⁠linkedin.com/in/anusharameshkannan

↳ Website: https://www.anushakannan.com/

↳ YouTube: / @anusharameshkannan

↳ Instagram: ⁠instagram.com/anusharameshkannann

Follow Kayla (Guest)

↳ LinkedIn: ⁠https://www.linkedin.com/in/kayla-d-drake/

🎵 Theme Song Code

Code: DZBHXH6X1SGHZV5E

tags: agentic AI, B2B customer journey, AEO, Answer Engine Optimization, Future of marketing, full-stack marketing, marketing podcast, anusha ramesh kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation

Katie Penner, VP of Sales at Influ2, joins us to talk about why buying is never as rational as a pipeline chart makes it look. She's built her career on reading the room in rooms full of dashboards, and she gets specific about what breaks trust in a deal, why AI-written outreach is starting to sound the same to everyone, and the one skill she looks for in reps that can't be trained!

We talk about topics like

- trust and emotional decision-making in B2B sales

- where AI helps outbound and where it flattens it

- why reply rate is a misleading metric

- thought leadership vs ghostwriting

- relationship-first selling over quota-chasing & more!

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Read my paper: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6436240

~ BUY MY BOOK ~

https://www.anushakannan.com/book-updates

FREE RESOURCES ARE AVAILABLE HERE: https://www.anushakannan.com/360nucleus

~ Follow The 360° Marketing Show on ~

↳Instagram:https://www.instagram.com/the360degreemarketingshow/

↳LinkedIn: linkedin.com/in/ the360marketingshowwithanushakannan

↳Website: https://t3ms.anushakannan.com/

Follow Anusha (Host)

↳ LinkedIn: ⁠linkedin.com/in/anusharameshkannan

↳ Website: https://www.anushakannan.com/

↳ YouTube: / @anusharameshkannan

↳ Instagram: ⁠instagram.com/anusharameshkannann

Follow Katie Penner (Guest): https://www.linkedin.com/in/kathrynpenner/

🎵 Theme Song Code

Code: DZBHXH6X1SGHZV5E

tags: agentic AI, B2B customer journey, AEO, Answer Engine Optimization, Future of marketing, full-stack marketing, marketing podcast, anusha ramesh kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation